The impact of the 2018 Russia World Cup on the color TV market continued to ferment, which prompted a major butterfly change in the Chinese color TV market. The situation that the Chinese color TV market is not strong for many years is expected to end, and Hisense TV has become the big winner in the final championship. According to Kang data, Hisense TV's sales share in June and July both exceeded 20%. In July, it also hit a record high of 20.63%. Hisense became the first brand to complete the transformation and upgrade.
According to Zhongyikang's monthly report data, Hisense TV's sales share in June and July respectively led the second place by 6.17 percentage points and 5.76 percentage points, which not only made the second place difficult to achieve, but also the share of this gap. It can be ranked in the top 9 in the color TV market.
During the World Cup, Hisense TV Russian, Chinese, English, Japanese advertising concentrated bombing, brand influence concentrated out. Hisense through the display technology and artificial intelligence technology for in-depth research and development, focus on the World Cup limited edition TV U9, World Cup designated TV U7, The World Cup big screen view laser TV 80L5 and other representative products, let the fans see more exciting, the experience is more perfect, these new products have been continuously sought after by the global fans, they let the fans of the World Cup experience fully upgraded. Product advantage overlay brand influence Force, let Hisense TV complete this perfect butterfly change through World Cup marketing.
At the same time, the impact of Hisense's laser TV explosion on China's big screen market is even more significant. According to Zhongyikang data, the sales volume and sales of Hisense Laser TV increased by 386.75% and 198.20% respectively from January to July this year, accounting for 80%. The proportion of the above market and above has reached 53.87% and 49.60% respectively.
The counter-trend of the laser TV market is the biggest attraction of the color TV market this year, and it also points to the future upgrade of the color TV market.
YORK New Media Coolest Technology News
Scan code wins big prize
comment
* User statements are not the standing position, this site does not recommend any online store, dealer, beware of being deceived!
