ChinaJoy is a gathering of gamers and an ideal stage for hardware manufacturers to show their muscles. Every year, ChinaJoy can not only see game companies, OEMs, but also Intel, NVIDIA, AMD and other chip giants. With the development of mobile internet, the status of mobile games is also increasing day by day. The hot topic of ChinaJoy has also changed. Since 2016, ChinaJoy has no shortage of mobile games, and by 2018, mobile games have become an important content, and Attracting a large number of mobile phone manufacturers to participate in this year. In addition to some familiar faces, this year's ChinaJoy can also try high-performance mobile phones, game phones and VR, AI games, and as the first time to participate in ChinaJoy's 'newcomers' Qualcomm is also in its own booth and ecosystem The partner booth presented a 'mobile game feast' to the players.
Qualcomm is closely connected with the game. The 'following' that users and players are most familiar with is the Snapdragon mobile platform that provides top game performance support for the terminal. ChinaJoy 2018 Qualcomm booth is displayed by Xiaomi, one plus, OPPO, vivo, hammer, black Sharks, Asus and other manufacturers launched high-end, flagship mobile phones and VR devices equipped with Qualcomm Snapdragon 845 mobile platform, providing mobile users with 'fast', 'shun', 'long', 'cool' and 'smart' mobile game experiences. .
For players, Qualcomm Snapdragon mobile platform is an essential element of high-quality gaming experience. It is also an important reference indicator for measuring product performance when purchasing. Of course, the user's trust cannot be separated from Qualcomm's efforts behind it. As the first choice for many flagship models - Qualcomm Snapdragon 845 mobile platform, using Adreno 630 visual processing subsystem, compared with the previous generation GPU image performance and energy efficiency ratio increased by 30%, can provide smooth picture quality for game screens Experience; eight-core Qualcomm Kryo 385 CPU can bring 25% performance improvement, can ensure the smooth running of the game; integrated X20 LTE modem compared to the previous X16 LTE modem peak and actual use speed increased by 20%, the maximum download speed can reach 1.2Gbps, with 2x2 WiFi design can bring a faster, stable connection experience, avoiding high latency affecting the gaming experience; and artificial intelligence (AI)...
Wait a moment, GPU, CPU and connection performance to improve the game experience are well understood, then AI plays a role in optimizing, improving the entertainment needs of the game, is it to 蹭 'AI' hotspot?
Brother dei, steady! Let's talk about why the mobile gaming experience is also inseparable from AI!
Not to help you 'open', but to optimize for you!
Speaking of the connection between the game and AI, in fact, many players are no strangers. After all, many high-players are also getting started from the 'human-machine mode'. Just the next 'AI' is the silent participation of you. In the game experience, it is not 'technology' or 'since'. We all know that the computing power and battery power of the mobile phone are very valuable for the game experience - the computing power is like the highway network, if the resource allocation is unreasonable, it will Congestion, accidents, pending data can not be delivered to the computing core in time, without feedback instructions, the game will cause Kardon. Just like you aim at the enemy's head with an eight-fold mirror, the phone suddenly clicks. After recovering from the operation, I found that it was already 'cool'. During the time when you were stuck, the other party found that you were not moving, step by step, and finally used a pan...
Battery power is a consumable item. When running a large game, only the battery is sufficient to ensure that the player can enjoy the game experience for a long time. For example, when you are eating chicken, you need enough bullets for both the front gun and the volcano. Brain fills the finals, three sets, full AWM and AUG but no Magnum, 5.56mm bullets... how desperate!
Therefore, ensuring high energy efficiency has become an important way to enhance the mobile phone experience, especially for the game-like application scenarios. How does Qualcomm Xiaolong use AI to overcome this problem? First, you need to understand Qualcomm artificial intelligence. Engine - Qualcomm AIE.
It should be pointed out that Qualcomm AIE is not a stand-alone software or algorithm, but a platform that integrates efficient hardware, algorithms and software tools. Using the Snapdragon multi-core heterogeneous computing core Hexagon vector processor, Adreno GPU vision processing subsystem hardware and Kryo CPU's Snapdragon programmable construction, combined with the energy-efficient performance of the software architecture, Qualcomm AIE can migrate artificial intelligence inference from the cloud to the mobile, giving users ultra-fast speed, high-speed connectivity and superior security. , in addition, significantly enhance the user experience. Qualcomm AIE is currently an important part of the Snapdragon platform, not only equipped with the Snapdragon 800 series, but also supports the 700 series, 600 series and other products, which means that users can also get the flagship through some high-end mobile phones. The AI experience of the machine. Below, take the Snapdragon 845 mobile platform as an example to understand the story behind the top game experience. CPU, GPU has been introduced in the above, the following focus on 'care' - Hexagon.
The Snapdragon 845 mobile is equipped with the third-generation Qualcomm Hexagon 685 DSP. The terminal-side neural network runs three times faster than the previous generation. The core of this computing core is to handle various applications with high performance under low power consumption. Thread, privilege level, VLIW, SIMD and instructions specially adapted for signal processing, especially when dealing with sound, image and other signals, DPS has more advantages. Therefore, in the face of high load demand, Qualcomm AIE supports Snapdragon 845 It can intelligently manage different workloads, just like highway dispatchers, with reasonable resource allocation to make 'data highways' smooth, efficient operation, improve the smoothness and stability of mobile phone experience, optimize power consumption, and extend mobile phone life. Make the game experience last longer!
AI blessing 'future game' interaction is more interesting
On August 2nd, Qualcomm held the 'Selecting Dragons and Wins Fast' mobile media experience media communication meeting, Sun Gang, vice president of product marketing and sales at Qualcomm, said: 'Newzoo's data shows that as of 2017, the global game industry has already reached the scale. Reaching $108.9 billion. With the growth of PC games and PC games, mobile games have driven the rapid development of the entire industry. In terms of regions, the Asia Pacific region is the largest and fastest growing market, accounting for the entire mobile gaming market. 60%. In the Asia-Pacific region, China's market volume is half of the market. At the same time, according to third-party statistics, there are 2.1 billion mobile game players worldwide, which is expected to reach 2.7 billion in 2021.
In the face of the mobile game market, which is growing so rapidly and with such a broad prospect, there will naturally be more and more game developers who can't hold back and want to 'share a piece of cake'. But we also have to notice that the player has a game experience. The requirements are also more 'demanding', especially the shorter life cycle of mobile games, so developers need to provide a more complete and innovative experience in content, settings, interactions, etc., which means that game developers need higher Work efficiency. From this point of view, it is also inseparable from AI! Qualcomm AIE as a platform, but also provides developers with tools and architecture, such as the Snapdragon neural processing engine can help developers save on the Snapdragon terminal optimization has been trained The time and effort of the performance of the neural network operation, the Hexagon NN library allows developers to directly run artificial intelligence algorithms on the Hexagon vector processor. This attracts game content, software developers to improve the AI ecosystem, and create the latest AI game applications. .
During the ChinaJoy period, the AI game application 'QQ High Energy Dance Room' displayed on the Qualcomm booth is taken as an example. The built-in game of this QQ platform needs real-time recognition, captures the character movements and analyzes it to judge whether to score! This not only requires the mobile phone to have a comparison. High computing performance, also requires strong AI image recognition capabilities. According to the introduction of Qualcomm AIE's Snapdragon 845 platform, the frame rate is improved, using multi-core heterogeneous computing capabilities, users can use the mobile phone to experience the application A smoother interactive experience, motion recognition is faster and more accurate.
At present, users pay more attention to interaction and social attributes in entertainment applications such as games. At the same time, the content spread on the network platform is gradually videoized from the graphics and texts, and also puts forward higher requirements for the performance of mobile phones. In ChinaJoy Qualcomm booth, also exhibits An application launched by Shangtang Technology, which can optimize the video captured by the mobile phone in real time through AI blessing, realizes the higher-resolution SenseAR 'body shaping' feature, and 'adjusts' the shape of the person photographed. Carry out the whole body 'beauty', so that after the content is spread, the audience can enjoy the near perfect shape.
Therefore, it can be seen that Qualcomm AIE is optimized for the mobile game's 'smoothness', which can bring the player's mobile game a 'one level higher' experience. More importantly, Qualcomm AIE brings a whole Support for hardware, software, and tools can attract more developers to create AI applications and AI games, and enrich the content ecology of mobile AI. With the powerful features and features of the Qualcomm Snapdragon platform, gamers can pass anytime, anywhere. Their mobile phones enjoy an immersive mobile gaming experience. As users move from consumer hardware to consumer content, it may not be possible to have a 'changing tide' in the future for applications such as top gaming experiences. I believe there will be more The more gamers who come to feel the full blessing of Qualcomm AIE for the game experience.
