Feelings and needs. Insufficient purchasing power of rehabilitation auxiliary products for the elderly
Medical Network August 14 News yesterday, the Capital University of Economic and Trade and social Science literature published the "Beijing Pension Services Blue: Beijing Rehabilitation Auxiliary equipment (old age) report (2018)."
It is pointed out that the old people's purchasing power of assistive devices is still insufficient, and the domestic rehabilitation auxiliary appliance industry is also at the beginning stage.
Rehabilitation-assisted products alien Provinces
Auxiliary apparatus mainly refers to the prevention of disability, improvement, compensation, replacement of human body function and auxiliary treatment of products. "Blue Book" Introduction, at present, Beijing municipality Enterprise Products include wheelchairs, hearing aids, handrails, multi-function seats, robots, cupping, sphygmomanometer, prostheses, orthotics, body trainer, shoes, insoles, old-age robot, old-age related software development, etc. Products provide functional services mainly include indoor station line shift, other life Health
Auxiliary and other categories, including independent research and development and patented products.
However, the current Beijing old-age AIDS market sales of products only a small part of the production of local enterprises, other products are distributed in Jiangsu, Zhejiang, Fujian, Guangdong and other regions. From the enterprise perspective to see the product sales, personal mobile AIDS, the higher sales of only ordinary wheelchairs, cane and other simple auxiliary equipment, while functional wheelchair, helper, space shift machine, such as less sales;
Life care category only to prevent bedsore mat, toilet, bath chairs and other types of large sales, the rest such as convenient feeding bowl, shape memory spoon (fork) and other self-help products sales less.
Lack of purchasing power for the elderly group Auxiliary apparatus
The Blue Book points out that the lack of a platform for the promotion and presentation of assistive devices has a direct impact on the consumption needs of the elderly by restricting their knowledge of assistive devices. Many enterprises are aware of this problem, have set up a product exhibition or promotion center, but rely on the strength of the enterprise itself is far from enough. On the one hand, it is difficult for individual enterprises to bear high cost of site and marketing;
On the other hand, the type of assistive devices in a single enterprise is not complete and it is difficult to form sufficient scale and influence. Citizens ' awareness of assistive appliance products is not enough. The majority of the elderly people have low knowledge level, poor ability to accept, and the elderly body part of the function of the damage will be difficult to normal life, our children will choose to accompany in Old man or employ caregivers to take care of them, which can further weaken the organ function. From the previous sales of products can be seen, buy care products more consumers, and buy self-help products relatively few, on the one hand, do not want to be involved in the elderly, the more important reason is that our citizens lack of awareness of assistive devices, so that the role of products can not be played.
In addition, the elderly's own awareness of prevention is also weak, for the crisis before the awareness of prevention is insufficient, more attention to care and care after the event, so the prevention of ancillary equipment products sales are not high.
Domestic auxiliary equipment market is still in the initial stage "Blue Book" pointed out that the domestic elderly assistive devices products of less variety, low quality difference.
Compared with the foreign market and the elderly, the urgent rehabilitation needs of the disabled, the current domestic auxiliary equipment market is still at the initial stage.
Although assistive devices in China have a huge market, but the number and type of products are still less, and the domestic auxiliary equipment low-grade, low prices. In the product of raw materials, many domestic enterprises do not pay attention to quality, in order to cater to the market, rapid seizure of huge profits, low price Purchase
Inferior materials, resulting in the production of products on the surface looks similar to foreign products, in essence, but a lot worse. From the point of view of production, the detail and key structure of domestic auxiliary apparatus are not enough.
For example, the direct contact with the human skin of the support line, the handle of the rod, etc., if these structures have problems, will directly affect the elderly use of mobile AIDS, and thus hinder the realization of the auxiliary device itself, so that people have a lower grade of the feeling of product. From the humanized design of assistive appliance products, most of the domestic aids are modeled on countries such as Europe, America and Japan, and do not design production according to the body shape and physical condition of the people in China.
Of course, this is also related to the lag in the development of ergonomics of the elderly and the relative data. From the product style, structure, color and other appearance, domestic products can be less selective, mainly in the design of the initial stage of more consideration of the function and practical, no consideration of users Psychological