Ms. Zhang from Nanjing is a big fan of SAKURA cherry blossoms. The kitchen and bathroom appliances in the house are all Sakura cherry blossom products. In the past two days, the air conditioner in the bedroom has not been cooled for more than ten years. Ms. Zhang is thinking about changing the new one. Old friends who listened to me said that the electrical appliances on the board were particularly cheap, and Ms. Zhang would come to the 'new upstart' of this home appliance business. Let Ms. Zhang be delighted that here, she not only found the love of 'sakura. 'Products, there are other well-known products, and the price is very attractive, 1.5 air conditioners are only 1,500 yuan. Ms. Zhang saw more than 1,000 people in the group, and the number is increasing, she also joined the group The seller of the consultation platform, the customer service is very enthusiastic, gave Ms. Zhang a lot of suggestions, and the discount was added. At the end, the customer service said that the ticket was not invoiced. Ms. Zhang thought that it was not a public purchase. The invoice does not matter.
This is a registered trademark of SAKURA Sakura.
This is the cherry blossom of '傍名牌'
After the air conditioner arrived, Ms. Zhang found some flaws: How does the cherry blossom air conditioner logo be different from the previously purchased SAKURA cherry blossoms, although it is also red above, green below, but the font is somewhat different. I have heard about the online shopping platform. There were many fakes, and in the suspicion, Ms. Zhang pulled the 400 after-sales service of SAKURA Sakura. The staff’s reply made her stunned. The staff said that SAKURA Sakura is currently only sold on the official website, Jingdong and Tmall platforms. The kitchen and bathroom electrical products, there is no place to settle in many platforms, and the company does not produce air conditioners, she bought the 'sakura' air-conditioning non-company products. Ms. Zhang is angry, this is a typical '傍名牌', I have encountered it myself. '李鬼'. In the anger, Ms. Zhang immediately found the theory of the online shop, but opened the chat with the other party, she found that she fell into the pit, 'all cherry blossom brands' misled themselves!
Unlike Ms. Zhang, who is deeply victimized by the '傍名牌' products, it is different from the fake Nine brand of counterfeit brand-name products. The '傍名牌' is the 'class Li Wei' route: it is very close to 'Li Wei' Like the name, LOGO is also designed to 'small flowers and fascinating eyes', even the shape of the box, color, composition is almost the same as 'Li Wei', of course, the product features are the same or similar to 'Li Wei'. You buy If I didn't find the stupid part of it, that would be fine; if I found it, I also have something to say: The brand is clearly written. Who can you blame without seeing it yourself?
Xiaobian consulted as a consumer to a number of merchants selling cherry blossom air conditioners. All merchants are talking to consumers about 'tai chi', fuzzy cherry blossom air conditioner and SAKURA cherry blossom. Some merchants say that Sakura has a brand; some are directly affirmative; some merchants say that enterprises are making progress, and cherry blossoms have entered the air-conditioning industry since the production of kitchens; others say they are produced in different factories... but because of the price Cheap, there are 'brand' endorsements, the number of consumers to buy a large number, the number of merchants on the platform has reached more than 40,000 people.
Xiaobian searched for relevant information and found that the market share of such cottage products is really not small. On July 30, Tianfeng Securities used reptile software to count the sales rankings of nearly 30 trading days (as of July 27). The top 100 home appliances. The results found: the sales of the top three SKU (inventory unit) sales accounted for 35% of the top 100, but these three products, Sakura CHEBLO air-conditioner hangs, Konka KOIVIKDA HD TV 4K, Rongsheng ROSHELLE turned out to be full It is a cottage brand. In a multi-platform platform, a certain merchant sold more than 10,000 air conditioners known as cherry blossoms, with sales reaching 14.35 million, and the number is still rising.
(from Tianfeng Securities statistics)
In addition to the cherry blossom air-conditioning, there is also a Yuba sales on the LOGO that resembles the SAKURA cherry blossoms. Even the English pronunciations are vividly imitated, so that the consumers in the unknown are lying in the middle of the gun.
Many home appliance merchants have the mentality of 'quick success and instant profit'. They always hope to get rich overnight, win a game, rise in a year, earn fast money, make big money, and neglect innovative technology, channel landing, and business trust. It has brought a large number of local manufacturers to participate in market competition through 'imitation, plagiarism', and even counterfeiting, cottage and other behaviors.
The rapid development of e-commerce has made the products of the cottage more rampant. Some e-commerce companies regard 'bigger' as the sole goal, avoiding regulatory responsibility, and even intentionally or unintentionally opening up their nets. As a result, '傍牌' products are popular. Some time ago Samsung , Xiaomi, Skyworth and other well-known brands have been smashed by the news of '傍'. In addition to the above-mentioned 'Sakura' air conditioner, who can think of this 'Sakura' and 'SAKURA Sakura' have nothing to do with it! Su Shi's famous phrase 'like Flowers are also like non-flowers, and they are used as a beating here.
This is the case on the line, and the situation under the line is also very serious. According to the relevant personnel of SAKURA Sakura, two years ago, SAKURA cherry blossoms sued the fake cherry blossoms. In 2016, the Jiangsu Higher People's Court, the senior people of Guangdong Province The court made a final judgment and sentenced Suzhou Sakura Technology Development Co., Ltd. (Suzhou Sakura), Zhongshan Sakura Integrated Kitchen & Bath Co., Ltd. (Zhongshan Sakura Integrated Kitchen and Bathroom), Zhongshan Sakura Kitchen Co., Ltd. (Zhongshan Sakura), Suzhou Sakura Technology Development Co., Ltd. Zhongshan Branch (Suzhou Sakura Zhongshan Branch), Guangzhou Sakura Electric Industrial Co., Ltd. (referred to as Guangzhou Sakura) and other five companies immediately stopped the '傍牌' behavior and made a million yuan in economic compensation. Facing the phenomenon of '傍名牌', the road of anti-counterfeiting is full of hardships and unknowns. 'For the rights of enterprises and consumers, the road to safeguarding rights is even harder. We must stick to it. 'General Manager of SAKURA Cherry Blossom Zhang Yongzheng said.
(This is a registered trademark of SAKURA Sakura)
(Jiangsu Provincial Higher People's Court, five companies infringed by the Guangdong Higher People's Court)
Fortunately, on August 1, the State Administration of Market Supervision issued a message saying that the Network Supervision Department of the State Administration of Market Supervision attaches great importance to the issue of selling counterfeit and counterfeit goods on the platform reflected by the media, and has asked the Shanghai Municipal Administration of Industry and Commerce to discuss The platform operator, and asked Shanghai and other relevant local industrial and commercial, market supervision departments, the media to reflect and the consumer, trademark rights holders complained about the report on the multi-platform sales of cottage products, brand name and other issues, seriously carry out investigations and inspections, Regardless of whether it is a third-party platform or an operator within the platform, as long as it constitutes an illegal act, it will be dealt with seriously according to law.
Compared with 'Fake Li Wei', the harm of 'Li Yu' is more than that. The 'small brand' and other cottage goods, let many consumers who are unclear are deceived, let the interests of the legitimate brands run hard. We are also infringed. We also call on the state to increase the long-term mechanism for counterfeiting and safeguarding rights, increase the punishment for fake and fake sales, and let the manufacturers with infringement of intellectual property rights have no living space. Let the bad coins no longer expel good money. ' SAKURA total Manager Zhang Yongzheng told the media.
