In the new economic era, the brand needs multi-angle, personalized image marketing; the exhibition hall is a beautiful brand business card, which can create a relaxed environment for visiting leaders, guests and partners, showing brand tension and market expansion. , Establish a good corporate image. Recently, we visited the 'Dalang Fashion Town' exhibition hall, where you can experience the wonderful combination of costume art and projection technology! Come, please appreciate with us.
Fashion town, creative business card
Dalang Fashion Town, located in Longhua, Shenzhen, northwest of Dalang, where 22 domestic and foreign well-known garment enterprises and 166 garments and fashion supporting enterprises are gathered. The clothing industry is the core, integrating production, learning, research, business, travel, Brand incubation, industry management as one of the fashion creative industry gathering areas, is committed to becoming the fashion center of Asia and the world.
The exhibition hall is located on the third floor of the public service platform building of Dalang Fashion Town. The customers have strict requirements on the design, connotation expression and effect presentation of the exhibition. With deep strength and creative thinking, the planning and construction and system integration have been successfully completed. Sony Laser Engineering Projection The machine has created a beautiful plan.
Recurring history, brand leap
Stepping into the big wave fashion town showroom, the first exhibition is quite artistic, with silk bundles on both sides. The center of a VPL-F430HZ presents the origin of the costumes. The picture includes historical photographs and traditional Chinese paintings, telling the costumes 'warm, shame, body protection, Aesthetic 'development history.
The exhibits complement the environment and highlight the creative texture
The projection picture tells the meaning and value of clothing to the development of Chinese culture
The Sony VPL-F430HZ laser source projector delivers bright, detailed WUXGA resolution images, true creation and contrast enhancement technology to ensure picture clarity and realism, motorized lens shift, neat cable management and low fan noise, making it Suitable for a variety of application environments.
Sony engineering projectors simple and smooth appearance and environment coordination
Chinese women's watch Shenzhen, Shenzhen women's watch big waves, here cultivated a lot of shiny brands. In the 'Brand Window' exhibition area, 6 VPL-F430HZ projection 6 veil, arranged in pairs, forming a 'Zig'-shaped corridor; each The image on a veil is telling a brand story, the veil is sloppy, the light and shadow are psychedelic, and each picture is like a swaying figure, and the models are moving.
The brand window exhibition area reflects the brand strength of the town.
The unique texture of the veil is suitable for fashion video content
(GIF-1)
Approaching the veil image gallery
Each veil presents an inspiring brand story
Sony VPL-F430HZ with short-focus lens application
Exquisite planning, creating the future
Through the curtain corridor, we came to the more magnificent Big Wave fashion town planning exhibition area. The first thing that came into view was the special-shaped scheme created by VPL-F430HZ. The projection screen and the light strip map form an inward corner, as if A giant card is slowly opened; it shows the excellent geographical position of the town - located in the core of Shenzhen's central axis, with commercial influence throughout Guangzhou, Dongguan, Shanwei and other important cities; the light strip map depicts the land, sea and air The location advantage brought to the town.
The design of the Sony VPL-F430HZ is elegant.
Standing in front of the exhibition, the visual experience is unique
Next, we came to the immersive digital sandbox project, which was built by 12 VPL-F635HZ, which matched the detailed content with the dynamic image. Among them, 3 VPL-F635HZ projection and projection wide-format large screen, showing the town Planning various data and ambitious goals, 9 VPL-F635HZ vertically hoisted and hidden on the ceiling, projecting the beautiful three-dimensional map sand table under the viewing platform, when the content tells which area, the corresponding position of the sand table will shine, use the image to The map has become vivid, with bustling traffic, high-rise buildings, green parks, etc., exciting.
Immersive digital sandbox solution is shocking
The guests stood on the viewing platform, and the grand scene was unobstructed.
(GIF-2)
Big picture immersed in strong texture
Vertical projection screen with explanation content, more intuitive presentation of regional planning
(GIF-3)
The sandbox projection screen is colorful
The Sony VPL-F635HZ laser engineering projector features 6000 lumens and WUXGA resolution, and the 'real creation' and 'contrast enhancement' features make the picture quality sharp and sharp. The motorized lens displacement is suitable for installation, less maintenance requirements and a range of energy saving features. Replenish each other and reduce the cost of use.
Vertically hoisted VPL-F635HZ hidden above the ceiling
In the last exhibition, a VPL-F720HZL creates a bright and delicate picture, with a deep culture, beautiful landscapes, and a big fashion town with a 'fashion industry center', 'creative leisure destination', 'Longhua green third pole 'The fascinating vision of '.
Clear and beautiful images are refreshing
Sony VPL-F720HZL laser engineering projector with 7000 lumens high brightness, adding more detail, impact and realism to the demo, WUXGA resolution for fine image quality, multiple lens shift functions, zoom and projection ratio for engineering installation needs The image deformation reduction function supports projection to an uneven plane, and the powerful performance is satisfactory.
Sony VPL-F720HZL highlights satisfactory
The whole project was completed by the design and construction of Shenzhen Jianye's partner Shenzhen Yibotang. It not only created a rich and wonderful large-screen projection scheme, but also created a professional control system. We saw that it is clearly and intuitively controlled by the tablet. Interface, you can easily control the image, lighting, audio, content playback and other hardware and software equipment in the exhibition hall, so that customers get a better experience.
The tablet controls the various exhibitions in the exhibition hall
Enter a single exhibition, carefully control at a glance
Dalang Fashion Town Hall is a presentation platform of 'production, city, people, and culture'. The professional projection scheme plays a decisive role in it, showing detailed features and industrial advantages.
Please look forward to Sony's engineering projectors for more corporate showrooms, creative exhibition halls, cultural exhibition halls to create wonderful applications.
YORK New Media Coolest Technology News
Scan code wins big prize
comment
* User statements are not the standing position, this site does not recommend any online store, dealer, beware of being deceived!