In the last two years, with the popularity of smartphone products, the big cakes in the mobile phone market are getting bigger.
In order to get as much as possible to the cake, the major mobile phone manufacturers are also thinking of ways for their own mobile phone products to increase competitiveness, and in addition to the same hardware configuration, the same system optimization, salute each other's design, mobile phone manufacturers will look at a more collectible art value of the phone gift box. In fact, not only in mobile phones and digital 3C areas, such as other industries, some brands will be their own products for gift boxes and products ' bundled ' trafficking, from the sales results, although gift box version of the price is relatively higher, but it will attract more consumers to come to buy.
And a lot of mobile phone manufacturers are also eyeing this point, have played a ' gift card '. The first thing to introduce is the Apple phone. As the smart-phone industry's leading boss, Apple's iphone seems to never worry about selling, and do not fear the sales are not good, it is clear that their enthusiasm for Gift Box Limited edition products is not high.
In the past few years, the iphone has only launched a tyrants luxury gold version, while the price is too high, ordinary users may see the price is not interested. Next is another giant-Samsung mobile phone. Samsung's mobile phones have become more competitive in recent years than the steady sales of Apple, forcing them to move closer to the limited edition of the Gift box. Iron Man, Batman, the Hacker Empire. This is a well-known large IP and Samsung have cooperated and launched a limited edition of mobile phones, and recently, Samsung flagship domestic market A9 star is launched the spokesperson Brilliance Yu Limited Edition gift box, let a lot of girls have chopped hands to buy.
You can see that the Samsung Mobile Phone limited edition gift box selling point, is from the previous diffuse without a clue to focus on the IP product positioning, which is a good phenomenon for the spread of brand culture, such as the main young A9 star launched the Star gift box version is a good example. Domestic manufacturers, not to mention, in such a fierce competition in the environment, every one in the marketing is a strength. Millet in recent years has introduced the Millet Note 3 Wu Yifan signature version, Millet Mix 2 Stark Limited edition, into the Dragon Limited edition Millet 6 gift box, as well as the big hot Millet 6X first edition of the future limited edition.
Huawei is the same, first with the well-known sports car manufacturers Porsche cooperation, the introduction of a variety of Porsche limited edition of the Mate series of mobile phones, are very expensive; The main attack on the younger market, the glory of the mobile phone is also catching up with Jurassic Park, the World Cup, such as the introduction of a number of And to say the latest hot limited gift box version of the mobile phone, it is not oppo find x Lamborghini version mo.
From the official website published data, the Lamborghini version of the price than the ordinary version find x expensive nearly one times, but from the sale to the end of the sale only took 4 seconds, the heat imaginable. For users, they get a mobile phone at the same time can also enjoy the added value of limited edition, can fully meet their psychological needs. For manufacturers, only a small amount of costs can help mobile phone products to improve sales, but also to promote the spread of brand culture beliefs.
