At the same time, can also become intelligent Home Equipment control center, with other intelligent equipment linkage, control desk lamp open, adjust lighting mode. OLED TV Holding Group competition |

Recently, ' Rob C ' has become a popular word.

Distance from the traditional ' golden nine silver Ten ' consumption season still have about one months time, color TV market, the most high-end OLED TV, is already in a rainy day trying to ' Rob C ', the fall of new products are released. Color TV has always been the consumer electronics market leading role, can be expected, OLED TV will become this year ' Golden nine silver Ten ' consumption focus.

Skyworth, Konka and other traditional color TV brands are holding a group of OLED TV, a ' grab TV ' big screen is quietly open.

Market

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Strong lineup, to launch ' onslaught ' OLED TVs have long been regarded as high-end models on the color TV market.

OLED television over the past two years gradually popularized, Oviyun network published in the first half of the 2018 color TV data show that OLED TV sales growth of 110.3% year-on-year, doubling growth. The trend of ' holding regiment ' began to appear. Originally OLED camp only Skyworth, lg Two, then Sony, Konka, Philips, Changhong successively joined in. and has been hesitant in the attitude of Hisense, this year has been determined to exert OLED TV.

The OLED brand lineup in the future market is becoming more and more powerful. This summer by the World Cup to promote the role of factors, color TV market harvest. OLED camp ' strike hot ', Rob in ' Gold nine silver Ten ' consumption of the beginning of the high season OLED TV, become a consistent action. Konka in July released OLED flagship model V1;

Skyworth has just released the Maxtvoled series OLED TV featuring screen spontaneous sound and artificial intelligence technology. With the increase in market sales, OLED TV's capacity reserves are being upgraded.

From the latest news from the upstream display panel, OLED in the Guangzhou panel line factory will be put into operation in 2019, monthly production capacity of about 60,000, plus a South Korean factory monthly output of 70,000, OLED TV next year will usher in the opportunity to upgrade production to meet the needs of the consumer market.

Price

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The average price is a little expensive. OLED TV has been known as high-end, in the most concern OLED TV prices, last year, there has been a marked price reduction trend, Skyworth 55-inch OLED TV price ' broken million ', Jingdong price of 9999 yuan. But on the whole, OLED TV market average price is expensive. Oviyun net for the first half of this year's color TV market price statistics show that OLED TV products average value of 16233 yuan.

Compared to the current is very cheap, 55-inch color TV only three thousand or four thousand yuan for ordinary LCD TV, OLED TV highbrow. Skyworth released the new OLED TV this autumn, and did not officially announce the price of each mainstream model. According to the current market price calculation, 55-inch OLED TV is still expected in the vicinity of million, 65/70/75 inch and other high-end models, hovering interval is expected to be 18,000-30,000 yuan.

Sony, known for its high-end, has introduced OLED TVs at around twenty thousand or thirty thousand yuan this year. In fact, because of the weak color TV market last year, color TV manufacturers generally hope to promote consumption through high-end products. Oviyun Network Statistics, the first half of this year's color TV market overall sales growth of 3.9%, but sales fell 2.6% year-on-year. This shows that the current average price of color TV is getting cheaper.

The idea that manufacturers are more likely to switch to higher-margin models will probably drive high-end OLED TVs to set off another wave of popular storms in the Golden nine silver Ten.

Products

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Technology upgrades to achieve ' headhunt '

Compared to previous OLED TVs, this autumn's hot OLED new products will show ' Headhunt ' features.

1, the screen ' spontaneous sound ' OLED TV is the biggest feature is ultra-thin, the thinnest only 4-5 mm, almost thinner than a mobile phone. But in pursuit of the ' thin ', another question is: What about the TV speakers? A lot of TV in order to pursue the "thin" and the use of split design, speakers and other ancillary equipment and television display screen separated into two parts;

However, because of the position of the speaker placement, the sound and the screen may be a bit biased. The OLED display panel can provide a ' spontaneous sound ' technology that is placed inside the display. Thus, ' spontaneous sound ' OLED TV has become the main product of this autumn color TV market, with Skyworth W80 as the representative.

It directly utilizes the characteristics of OLED spontaneous acoustic panel, in the back to increase the exciter, display panel with audible devices, through the screen to make sound, so that the TV screen and audio source to maintain sync position, to avoid the audio-visual may be ' misplaced ' feeling.

Of course, the flagship TV is generally equipped with Dolby Surround stereo effect, with spontaneous sound screen two sound box, the entire family space can form sound ' ring field ' effect.

2, intelligent quality control Artificial intelligence (AI) is the current popular word. This year's OLED TVs, in general, have enhanced the ability of AI to deal with quality in terms of quality.

OLED TV introduced an AI independent quality chip called Chameleon, which can be used to search, identify and reconstruct TV images, and intelligently improve the performance of OLED TVs, especially in terms of sharpness, contrast and other parameters.

Compared to the previous LCD TV, OLED TV can be spontaneous light, enhanced AI image processing ability with great initiative, can control the luminous ability of each pixel point, dynamic adjustment, produce the best quality effect.

3, artificial intelligence Full Control The application of artificial intelligence on TV enhances the network and manipulation ability of OLED TV. Voice control is the biggest aspect of the show, Konka in July, the OLED TV V1, joined the Hkust news, to achieve a full range of voice-controlled TV;

And Skyworth in this year's OLED TV new products, the main push ' all-time AI ' technology, enhance interactive control capabilities. ' Full-time AI ' mode is actually used when the TV is standby, while standby using voice control, shouting a ' boot ' can wake the TV; Interactive dialogue with the television, in the scene to achieve the point of takeout, check the weather, ask the stock, booking movie tickets, check the map, order flowers and so on services;

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