On August 10, 2018, OPPO Super Flagship Store Shenzhen Store officially opened in Huaqiang North, which is OPPO's second super flagship store in the world.
With the persistence in mobile phone photography and appearance, OPPO has won many loyal fans in recent years. In the first half of this year, OPPO released the annual flagship product Find X, which directly sent OPPO to domestic mobile phone sales. The throne of the top five.
Although the results are gratifying, it is difficult to conceal the lack of OPPO single-line combat. Since the OPPO mobile phone was founded, its publicity channels are mostly online marketing, and people have access to OPPO mobile phone information. The mobile phone manufacturers such as Apple and Xiaomi are in a hurry. Opened the experience store online, bringing a unique brand culture to users.
The current OPPO is in need of this offline brand culture output, and the OPPO super flagship store was born under this background.
On December 24th, 2017, the first OPPO super flagship store opened in Shanghai, and this super flagship store is more given the user experience than the general offline store sales function.
At the opening ceremony, OPPO Vice President Wu Qiang also bluntly said that OPPO has sold a lot of stores, so I hope to create a space that makes users more relaxed, more free, more relaxed and more comfortable.
With the development of e-commerce platform, the business of many offline shopping malls has been affected. 'Online experience online purchase' has become a trend in the future mobile phone industry. At this time, vigorously develop brand image stores, will It helps mobile phone manufacturers to cultivate their reliance on this brand and cultural belonging through the consumer experience, thus contributing to the sales of the entire brand product line.
The opening operation of the super flagship store marks that OPPO is moving towards international leading companies such as Apple and Samsung. It also symbolizes the breakthrough of domestic manufacturers in their development ideas. In the future, OPPO will continue to deploy super flagship stores and continuously unlock future retail methods. Provide consumers with a better terminal experience.
