On August 10th, Shandong RT-Mart and Suning opened the door to join the door. Jinan 6 RT-Mart and Qingdao RT-Mart officially opened. Since Ma Yun proposed the concept of 'new retail' at Yunqi Conference in 2016, after nearly two years of development New retail has gradually formed, and the boundaries of retailing are becoming more and more blurred. Sellers can open small stores, open supermarkets can sell sellers, and physical supermarkets are also on the line for fresh takeaway. Different sectors of the retail industry are in one step. Step through.
Shandong's 36 RT-Marts want to open Suning Tesco sellers
On the morning of the 10th, Jinan’s calendar of RT-Mart was like the morning market. Many people have come to shop. And unlike usual, Suning’s Tesco has appeared in the previous home appliance area, although the sparrow is small and complete. In the 1,000-square-meter store, it covers products such as small appliances, air conditioners, kitchen and bathroom 3C, etc. Although it is not comparable in size to professional appliance stores, it is not lost in terms of passenger flow and convenience. Store.
It is understood that in Jinan alone, there are 6 Suning Tesco RT-Mart stores opened on the same day, and there are two in Qingdao. In Jinan, there will be 5 stores on August 17. 36 stores in Shandong will be in September. Completed the wisdom upgrade. Suning Tesco, deputy general manager of Jinan District Management Center Electric Appliance Co., Ltd. said that Suning will play the 3C supply chain of home appliances, operating capacity and market experience, and export various business innovation services including marketing industries, marketing tools, etc. Advantage.
In June this year, after RT-Mart and Suning reached a cooperation intention, they claimed that they would complete the renovation of 300 stores in one month. It is expected that in September, the smart upgrade of nearly 400 stores will be completed. The opening speed is not surprising. Suning Did not disclose the specific sales situation, but from the feedback of both sides, they all reflect good.
Although the e-commerce share is expanding rapidly, offline is still the mainstream. The retail enterprise industry market analysis analysis report shows that in 2017, physical retail is an important basis for commodity circulation, with sales accounting for about 90% of the total retail sales of consumer goods, and employees accounted for About one-fifth of the number of employees in the tertiary industry, taxes account for about 5% of national tax revenue.
Therefore, grasping the offline traffic is a huge business opportunity. Retailers in different fields can only get their own advantages by empowering each other, and at the same time can bring down the running cost.
RT-Mart online business has improved after Ali shares
After Ma Yun’s concept of 'new retail' was put forward, it completely overturned people’s inherent consumption consciousness.
'I bought fruit on Taobao recently. Taobao on Taobao is specially tailored for RT-Mart. They are all picked up from RT-Mart near you. I can buy fruit for an hour. Ms. Zhang fell in love with online shopping this summer. This way, she can enjoy delicious fruits in time without leaving home. 'I bought a watermelon in the summer and went home very special. I bought the order online and sent it to my home. very convenient. '
On November 20, 2017, Alibaba acquired 36.16% of Gaoxin Retail, and Gaoxin is the parent company of RT-Mart. In just a few months, Amoyda, which was tailor-made for RT-Mart, has been launched in major cities.
From the recent semi-annual report, RT-Mart’s online business has finally improved. The financial report shows that during the six months ended June 30, 2018, Gaoxin’s retail sales declined slightly, and two key data appeared. Negative growth. First, same-store sales growth was -1.56%, exceeding the figure of -0.9% in the same period last year. In addition, the sales revenue from sales of goods decreased by 131 million yuan to 52.163 billion yuan, down 0.3% from 52.294 billion yuan in the same period last year. Correspondingly, operating costs increased by 5%, from 9.26 billion yuan in the same period last year to 9.72 billion yuan.
Gaoxin Retail's only B2B business achieved a turnover of 2.5 billion yuan in the first half of this year, exceeding the annual results of the business last year. Gaoxin Retail expects that the annual sales of this business may double this year. The integration of the business finally opened up the online channel of RT-Mart. In the same year, Darun made a profit of 1 billion yuan and did not start the e-commerce business.
Shandong local Shangchao also started online business
This year's '6·18' global mid-year shopping festival, Jingdong and more than 500,000 offline stores opened shopping spree, which not only contains a large number of offline supermarkets, convenience stores, Jingdong home appliance store, Jingdong home, Jingdong mother and baby store 4. There are also a large number of brand stores such as Wal-Mart, Watsons, Yili, and Good Shop.
Of course, with the development of the take-away industry, Shangchao, a local merchant in Shandong, has already moved the supermarket business online. In Hualian Supermarket, Jinan Supermarket, the busiest counter every day is the front desk staff for the take-away package. In the take-out US group supermarket, Carrefour's monthly sales orders reached more than 4,000 orders, which were sent from 20 yuan per order, which is equivalent to a net increase of 80,000 yuan. In fact, the consumer consumption will often exceed 20 yuan. The sales reached more than ten thousand yuan.
New retail has opened access to various sectors
Hong Kong Capital's founding partner Weng Yinuo said in a roadshow that, simply speaking, the core of service-oriented retail is the cost of traffic, and any centralized traffic has a ceiling. For example, when selling goods, at a certain stage, you will find No matter how good the quality of the things you sell, you can't get a lot of new traffic. At this time, you have to find a way to get customers.
Chinese retail expert Zhu Danpeng said that Suning is looking at the flow of supermarkets in RT-Mart. The e-commerce represented by Ali has traffic, but there is no timeliness and convenience of offline stores, and the integration of borders is constantly broken, which is enough for businesses to Other channels increase the number of customers.
Weng Yinuo said: 'This new era of retailing gives us an opportunity to put together the past understanding of things, flows, and categories. This is a main line. This main line can help us see the evolution of retail formats. . '
This kind of retail model that is breaking through the tradition is not just a novelty, nor is it merely a distinction between online and offline integration, but a complementary effect of the advantages.
At the same time, Weng Yinuo also said that the path of the whole evolution is actually a new path that is sought with increasing costs. This is a direction of the evolution of new retail. In this process, the old format may be Some stages disappear, but there are also some new formats that will be further iterated, reborn, and even subversive.