On August 10th, the China Household Electrical Appliances Research Institute and the National Household Appliance Industry Information Center released the "2018 China Household Appliance Industry Semi-annual Report", showing that whether it is based on market development or based on consumer demand, the transformation and upgrading trend of China's home appliances has been 4. Irreversible, home appliance manufacturers and channel manufacturers are pushing high-end products.
According to the report, in the first half of 2018, the size of China's home appliance market increased by 9.7% year-on-year. Although the overall market growth rate is less than that of 2017, the structural changes in mid- to high-end products are very obvious. In the first half of the year, the retail volume of 65-inch color TVs accounted for nearly 10%. %, doubled compared with the same period of last year; color TV products equipped with 4K, OLED, quantum dots, artificial intelligence and other functions have achieved strong growth, highlighting consumers' preference for high-end products. At the same time, consumers also tend to pursue diversification, energy saving Intelligent, intelligent products, such as the wind pressure has become another big selling point of the range hood, the proportion of smart smoke machines equipped with screens continues to increase.
At present, more and more home appliance companies are working hard on the high-end market to create a high-end brand image. Under the general trend of consumption upgrade, high-end home appliances will become a new driving force to boost the entire market.
The report predicts that with the '85s' and '90s' new generations of people gradually becoming the main force of consumption, quality, intelligent, personalized, diversified consumption characteristics are increasingly prominent, those emerging home appliances that can improve the living experience of residents Will become a new driving force for market growth.