This year, in the home appliance market, not only is the ' size and strength ' polarization between the appliance enterprises;
At the same time in the household appliances merchants, electricity and physical stores ' I rose you fell ' polarization, contradictions more serious and prominent. Starting from the first half of this year, whether it is Qingming, 51, or 618 and other major festivals promotional nodes, home appliances manufacturers of the market management pattern has appeared a round of comprehensive imbalance, that is, the traditional household appliances in the whole category of online stores under the total decline in sales, but the online dealers to maintain the trend
Even in the emerging household appliances category, the growth rate of online dealers is far higher than the offline entity stores. From Gome, Suning and other entities store system news shows: from June onwards, all household appliances category in the physical store sales fell without exception, not a household appliance category can be avoided. Moreover, this round of declines has been ' quite rare ' in the last 5 years.
It can be said that there is basically no way to save the market decline. But from Beijing East, Day Cat and other online shop platform, the news shows that this year, all household appliances category Retail volume has maintained a certain rise in the range.
Although the growth rate has declined in the same period, but relative to the physical stores down the road, the electric network to buy a platform to increase the number of home appliances manufacturers still become the saviour. For ' The Rise of shop electric platform and the decline of physical stores ' situation, a lot of home appliance dealers have opinions, they have repeatedly reacted to the appliance circle and complained that the growth of online electric business platform, because of the manufacturer's products and promotional resources tilt support, the entire offline entity stores in the low-end passenger traffic and demand, Be eroded and robbed by the online electric quotient platform.
Eventually formed, line Rose is entirely under the line of the flow in support, for some home appliances manufacturers, it is ' left-pocket things flow to the right pocket ', the cake is still so much. This situation, and the underlying business interests, but caused a lot of home appliances manufacturers of common concern: in the entire household appliances market continued to lower the background, when the online electric business platform can maintain a certain growth, offline entity shop completely hopeless can only face down the reality, then will cause the entire household appliances business pattern of continuous imbalance and fission.
One of the manufacturers of resources once the focus on the online dealers, which will further worsen the operation of the offline entity shop pattern, and eventually accelerate the line on the line to the bottom of the real store of the fittest speed. This is the home appliance market operating ecosystem, there will be a new road cracks. That is, the original line, the line under their own ' You fight me ' game pattern was completely disrupted, the electric business platform with large flow, fast distribution, low prices will be in the retail market, ' a fall ' leader. In the end, it will speed up the line of many home appliances dealers, physical store owners of the exit and closure.
Once this situation in the winter market deduction, is undoubtedly a ' worse ' the new dilemma. Data from the China National Center for Business Confidence show that in 2017 the sales volume of Chinese retail hundred enterprises reached 6.08 trillion yuan, an increase of 26%. Among them, the retail hundred enterprises in Beijing-East, the cat, only goods will, Amazon, when, test La Shun, such as 7 electric dealers sales scale reached 357 million yuan, an increase of 41.2%.
Occupy hundred strong enterprise overall sales scale of 58.7%, to hundred strong enterprise's sales growth contribution rate as high as 83%. From this point of view, the whole commercial retail system, although the number of electric operators, but a single enterprise management quality and scale is quite strong.
And it is based on this that for the entire household electrical appliances market management pattern, the more in the winter market, the more enterprises should pay attention to online and offline entities shop differences between the layout, can not rely too much reliance on the size of the electrical business, but also appropriate to support the operation of the offline entity store management capacity and quality promotion. Finally for the electric and physical store operators, but also need to understand and care for household appliances ecological system does not easily occur big changes.