Yesterday, OPPO announced that the world's second super flagship store officially settled in Shenzhen, and held a opening ceremony. OPPO China sales manager Yan Tao said in an interview with the media that OPPO is repositioning the value of offline channels and adjusting the offline sales system. It is reported that OPPO's goal is to renovate more than 200,000 offline stores in the country within three to five years.
'We are very pleased to welcome OPPO's second super flagship store in the world, and show OPPO's thinking and exploration of retail through the super flagship store.' OPPO Assistant Vice President, China's marketing director Shen Yiren said in his opening speech, 'As a At the core of the OPPO retail terminal, the super flagship store will serve as an extension of the OPPO brand, helping us to better interact and communicate with users to provide customers with better experience and services.
In December last year, OPPO opened its first super flagship store in Huaihai Road, Shanghai. The store covers an area of 500 square meters and is divided into experience zone and sales zone. In terms of categories, in addition to mobile phones, some other brands of headphones have been introduced. Speakers, robots, etc.. On payment, you can directly implement mobile checkout.
It is reported that after the flagship store in Shenzhen, OPPO will open a third super flagship store in Beijing at the end of this year.
