In the business world, the waves are raging. In the ups and downs of the waves, some companies have crashed into the ground, while others have been able to fight hard and stand proud. From 2011 to 2016, China's machine tool industry continues to decline, and the market is rampant. 'Winter winter' has caused countless enterprises to fall into development difficulties and even closed down; at the same time, it is in this biting cold wind that some companies have maintained high morale and strong fighting power, achieving an alarming counter Potential growth - Shanghai Minze Technology Co., Ltd. (hereinafter referred to as 'Shanghai Zhangze') is one of the representatives.
Figure 1: Mr. Cao Yunhao, Sales Director of DP Technology (left), Mr. Wang Hao, General Manager of Shanghai Zhangze Company (right).
'Shanghai Yuze was established in 1998, and this year is exactly 20 years. During these 20 years, we have experienced countless bumps and turns. 'Wang Hao, general manager of Shanghai Zhangze Company, who is sitting opposite the reporter, said with great emotion.
Looking back at the time of the founding of the original, Shanghai Zeze, at that time, was only a small machine tool sales enterprise with 'no name'; and after 20 years of ups and downs, now Shanghai Zeze has developed into a high-end CNC machine tool. Sales and service, providing process planning and design, as well as a comprehensive enterprise of maintenance and repair of various types of machinery and equipment. The company has accumulated strong technical strength and can provide customers with overall solutions, including Weifu Hi-Tech, China Longgong , Adil medical and other well-known enterprises in various fields of the favor.
The strong comprehensive strength, the market's 'Lian Zhan Lian Jie', makes Shanghai Zhangze also trusted by a number of international top machine tool manufacturers including Taiwan's Takizawa, Japan's Star Star, STUDER, DMGMORI, etc. Taiwan's Takizawa and Japan Star are hired as the flagship centers for general agents and after-sales services in China.
In the past 20 years, Shanghai Zheze has undoubtedly become a leader in the industry. Especially in recent years, in the extremely severe market environment, Shanghai Takizawa has achieved the same order as the 'dark horse'. People's attention to contrarian growth - from 2013 sales revenue of less than 100 million yuan, to 150 million in 2014, 200 million in 2015, 300 million in 2016, and 450 million in 2017, a big step each year The speed of development, when people are shocked, can not help but be deeply curious: In fact, how is this rapid jump achieved?
Wang Hao is not the 'secret' behind the rumors. He told reporters that on the one hand, the company 'dare to give up', resolutely gave up the sales of some machine tool products, focusing on the two major market segments of lathes and grinders; on the other hand, the company' "Dare to develop", keep up with the trend of intelligence, decisively deploy robotic system integration. While the company is striving to innovate and explore, the arrival of a strong partner makes the development of the company even more powerful - this partner is DP Technology, the global leader in CAM software.
Software wins
'2013 is the watershed of our development. Before that, our annual turnover was up to 70 million. ' Wang Hao recalls, 'It was during this year that we met DP Technology's flagship product - ESPRIT software, the two sides began to work closely together. '
So, how did the two sides get involved? How does ESPRIT software help Shanghai Zeze to grow rapidly?
Figure 2: ESPRIT has specially tailored the various STAR core-turn turning laminating machines sold by Shanghai Yuze, which makes the excellent performance of the machine tool perfect.
Wang Hao told reporters that with the increasingly fierce market competition, more and more customers have put forward high requirements for automation level and processing efficiency. 'We found that sometimes the equipment can not meet the customer's requirements for product and efficiency. , you must use excellent CAM software. '
In fact, in the current China, the importance of CAM software has not been fully recognized. In developed countries in Europe and the United States, it is already a consensus to purchase CAM software while purchasing machine tools. How important is CAM software? Wang Hao pointed out that on the one hand, CAM software is an indispensable part of machine tool operation. If five or more axes of machine tools are linked, there is no CAM software. On the other hand, compared with manual operation, CAM software can not only reduce errors. And can greatly improve the processing efficiency. 'We all know that if you buy a high-value machine tool, you should let it play its due benefits. Take a 2 million machine tool as an example, to play its value, an hour The output value is about 300-400 yuan. When processing the same part, it takes 8 minutes to use manual operation. It takes only 5 minutes to use CAM software. 'Wang Hao analyzes, 'Do you think, if a part saves 3 minutes, That is equivalent to 15 yuan - 20 yuan, a year can bring about 1 million worth.
The important role of software is increasingly prominent. Without excellent CAM software, it can not meet the high requirements of customers, which means losing the market. It is at this critical moment that Shanghai Yuze met DP Technology's ESPRIT software, both sides Cooperation can be described as a hit.
As the industry's leading developer and supplier of CAM software, DP Technology has been developing in the field of processing equipment programming software for more than 30 years. The company's ESPRIT software, known for its powerful features, is not only one of the few in the world. CAM software for turning, milling, wire cutting and turning and milling in the same operation interface. It is also a multi-axis, multi-turret, multi-channel machine that can realize simultaneous processing software. The powerful ESPRIT software can be any kind. CNC machine tools provide powerful programming capabilities and are trusted by many of the world's top machine tool manufacturers including DMGMORI, MAZAK, OKUMA, GF machining solutions, and Doosan, Korea.
Figure 3: ESPRIT teamed up with Shanghai Minze to provide customers with a total solution, formulate a process plan around the actual needs of the customer, and perfectly match the powerful software functions with the machine tool performance.
'The high-end machine tool, without the support of excellent software, its performance can not be perfect.' Wang Hao said with deep meaning, 'ESPRIT can be said to be the leader in the field of software, whether from professionalism, intelligence or Personalized, it works very well. '
Create value for customers together
The cooperation between the two parties began quickly. Cao Yunhao, sales director of DP Technology, told reporters that the cooperation with Shanghai Minze is not as simple as sales and trading, but based on the technical strength of both parties, through cooperation on technical solutions, to create for customers. The process of value. 'We have teamed up with Shanghai Minze to provide customers with a total solution, to develop a process plan around the actual needs of customers, to match the powerful software functions with the machine performance of the machine tool, to provide customers with 'turnkey' In the later stage, we jointly debug the production line for customers and provide training. In this process, our common goal is to help customers solve problems and create real value for customers. 'Cao said.
He gave an example to reporters: A company that produces implanted medical devices faces a problem of efficiency improvement in production. The company has two product models—one is a customized product, depending on each individual’s situation. To customize the size of implants such as bone nails, teeth, and leg bones; the other is a standardized product, each of which includes thirty or forty. For this purpose, the two sides have jointly developed a fit for different product models. Process plan - 'Specified product models are many, and each one must be mass-produced. We start with improving production flexibility and focus on optimizing processing time. Although the customized products are not so large, they are every time. It takes two hours to debug the machine before production, and then it takes dozens of minutes to produce. This is very uneconomical. We focus on the software. ESPRIT automated processing solution can intelligently correlate product CAD design with the final NC code program. Efficient and rapid generation of high-quality processing solutions without manual intervention, thus reducing a large amount of debugging time and improving processing efficiency. Analysis of road.
With the tacit cooperation and hard work of both parties, the production efficiency of this company has been significantly improved: The original 25-minute production process can now be completed in only 14 minutes and 30 seconds, greatly improving production efficiency and helping enterprises to improve. Market competitiveness, highly praised by customers.
In this process of working closely together and creating value for customers again and again, Shanghai Yuze and DP Technology's 'strongest partner' have shown their strength and won more and more customer orders. The cold wind swept the industry, but Shanghai Yuze achieved a leap-forward growth with a staggering attitude.
Cooperation is like fish and water
As the market continues to develop, the cooperation between Shanghai Minze and DP Technology continues to deepen. The STAR core-turn turning compound machine produced by Japan Star Ang is leading the industry, and in cooperation with Shanghai Zhangze, ESPRIT has specially tailored the various STAR models sold by Shanghai Yuze, which makes the excellent performance of the machine tool perfect. Shanghai Zhangze has become the largest agent of STAR in China in just five years.
For the future development, Wang Hao is full of confidence. 'Although compared with foreign countries, domestic customers pay more attention to CAM software, but this shows the huge potential of the market from another perspective. 'Wang Hao said, 'In fact, these years More and more customers are gradually recognizing the importance of CAM software. The relationship between us and ESPRIT is just like fish and water. It is deeply intertwined and can't be separated from each other. It will definitely continue to work side by side.
It is reported that from the end of 2016, China's machine tool industry has finally bottomed out and ushered in a stable and good trend. For Shanghai Yuze and ESPRIT, this pair of partners who have gone through the 'cold winter' and created a miracle together It is said that 'warm spring' only means the beginning of a new journey; in the increasingly close cooperation, they are working together to rush to another peak to create greater glory.
About DP Technology
DP Technology is the industry's leading developer and supplier of CAM software. Its deep technical potential and long-lasting pursuit of superior products have given DP Technology an unstoppable mission of the times - providing CNC programmers with a powerful CAM software. The core value is reflected in DP Technology's flagship product, ESPRIT, a world-leading CAM system with powerful functions in milling, turning, wire cutting, turn-milling and metal stacking.
DP Technology insists on investing nearly 20% of its annual revenue in the continuous research and development of products to enhance its technological advantages. This long-term strategic decision has made ESPRIT a strong technological innovation advantage and laid the foundation for ESPRIT since its launch in 1985. The leading position in the industrial field!
For more information on DP Technology and ESPRIT, please contact esprit@dptechnology.com or visit www.espritcam.com