After the overall situation of the high-end mobile phone market has been fixed, the mid-end mobile phone market has become a new battleground for manufacturers. Among them, Huawei, Xiaomi, Meizu, OPPO, vivo and other manufacturers have joined in, even Nokia wants to get a piece of it, It can be seen how busy the mid-range mobile phone market is.
For the Qualcomm Snapdragon processor, the mid-end market has always been a piece of fat, but for various reasons, it has not been able to get into the bag. Finally. Qualcomm has solved the number one enemy MediaTek after a 'fighting'. Just when Qualcomm thought it was a big win, it could relax its vigilance. Huawei’s Kirin chip army came.
Previously, Huawei chips have been shipping, but due to their weak performance and only Huawei mobile phones, the market share is very low, so that it is ignored by Qualcomm. With the increase of Huawei's investment in research and development, Kirin 659 The chip achieved a big step, not only strong performance, but also good power consumption, so it became the standard chip for Huawei mid-range mobile phones.
With the rapid development of Huawei's mobile phone sales, Kirin chips gradually threatened the tycoon of Qualcomm Xiaolong. The release of Kirin 710 made Qualcomm no longer able to sit still, Qualcomm soon released the Snapdragon 670 chip. From the naming See, this is a chip between the Snapdragon 660 and the Snapdragon 710.
CPU. Snapdragon 670 is built with 10nm process technology, Kryo 360 architecture. It consists of two large cores with a frequency of 2.0GHz and six small cores with a frequency of 1.7GHz. Under the same power consumption, compared with the previous generation. The Dragon 660 mobile platform has a 15% performance boost. On the GPU side, the Opteron 670 uses the Adreno 615, which is 35% better than the Adreno 512 on the previous generation Snapdragon 660 platform.
In terms of AI, the Snapdragon 670 integrates the same third-generation AI engine Hexagon 685 DSP vector processing unit as the Snapdragon 845. The AI processing capacity has been greatly improved, and the AI performance is 1.8 times that of the Snapdragon 660 mobile platform. Support more The AI algorithm framework also has near real-time response without network connection, and there are more improvements in privacy and reliability.
It is not difficult to see that the upgrade of the Snapdragon 670 chip is not big, it can even be said to be 'squeezing toothpaste'. Since it is a small upgrade, why is Qualcomm still releasing this chip? Squeezed in Snapdragon 660 and 骁Is there anything wrong with Dragon 710?
The Huawei Kirin chip has been mentioned in the previous article. Although it has a small number of models, it is very large. Taking the Kirin 659 as an example, it has created an excellent monthly shipment of 5.4 million, which is almost the same as the 660. After the launch of the Kirin 710, the shipment of Kirin chips will be even higher. Therefore, in order to curb the development momentum of Kirin chips, Qualcomm has to release new chips one after another.
In addition, today's mid-range mobile phones are mushrooming, except for Huawei, there are also brands such as Xiaomi, Meizu, Hammer, OPPO, vivo, Nubia, etc. These manufacturers do not have the ability to self-develop chips, all of which are used by Qualcomm Xiaolong The chip, in terms of product competition, has a lot less to watch. After the release of the Snapdragon 670, it can provide new options for manufacturers, and also add new blood to the mid-end market.
Regarding the launch of the chip, Xiaobian is more optimistic about OPPO, because last year Xiaolong 660 was started by OPPO, and OPPO has a good result in the high-end mobile phone market. At present, regardless of whether Xiaolong 670 has toothpaste, in the next In the half year, it will play an important role.
