This feature is actually an extension of the 'Posts on Google' platform, which has been slowly expanding over the past few years, allowing some individuals and organizations to contribute directly to the Google search page.
Posts on Google was initially open to a small number of celebrities, sports teams and sports leagues, film studios and museums. But last year it began to expand to local businesses, allowing them to post information about their activities, products and services. This spring, the service Open to musicians. This service is also experimenting with a feature that embeds celebrity video answers in search results.
Users who were previously invited to Posts on Google can post text, images, videos, animations, links, etc., while the new Cameos app focuses on video content. The App Store description says: 'For people on Google Frequently asked questions, record the answer video, and then post directly to Google. Now, when people search for you, you can get the answer you gave directly.
In addition, celebrity users can also see the most frequently searched questions on the Internet through Cameos, so that they can provide more targeted answers.