In the current environment of economic development and material life, washing machines as traditional household appliances have become the standard for every household. According to the National Bureau of Statistics of China, the number of households in washing machines has reached 90, of which 100 are households. The usage reached 94 units, and the number of rural households reached 84 units.
According to the total data of Zhongyikang, in 2007-2017, the sales volume of washing machines in China showed a slight increase. In the first half of 2018, the retail volume of the washing machine market was 18.07 million units, an increase of 4.7% compared with the same period of last year, showing a steady growth trend. In the environment where the market is becoming mature, 'renewing replacement' has become the main consumer demand, differentiation and product upgrade have become the breakthrough innovation of the washing machine enterprise and the way to break through.
In the market, the market scale of washing machines, such as drum, large capacity, pollution-free, frequency conversion, intelligent, drying, health, etc., continues to expand. Among them, TCL washing machine is the first category of pollution-free washing machine pioneered by its technological innovation, in the fierce market. A strong breakthrough in the rise, occupying a place in the washing machine industry.
'Free pollution +' healthy living standard
About TCL pollution-free washing machines, along the way, there are several time nodes are very important. In March 2016, TCL washing machine created a revolutionary subversive pollution-free washing machine, and the pollution-free washing machine began to enter the historical stage; 2016 In August, TCL washing machine introduced a pollution-free drum washing machine to realize the solution of the drum anti-fouling system. In March 2017, TCL washing machine was the first to create a non-pollution barrel in the barrel washing machine, becoming the founder of the free sewage system solution, free of pollution The maker of the washing machine standard, the first featured product certification winner of China Light Industry Federation, in March 2018, TCL washing machine released the 'free pollution +' strategic upgrade. TCL White Goods Division washing machine product center product director Xing Zhezhen revealed that TCL washing machine In 2018, it will take the lead in realizing the pollution-free whole-line product line, and at the same time stop the research and development investment of non-stainless products, and stop production of non-soil-free washing machines in 2020, and gradually promote healthy washing to a new milestone, so that pollution-free + Really become the standard of healthy living.
Xing Zhe, Product Director, Washing Machine Product Center, TCL White Appliances Division
According to Xing Zhezhen, under the guidance of the 'free pollution +' strategy, TCL washing machines shipped more than 1 million units in the first half of 2018, with revenue up 16.6% year-on-year, ranking sixth in the industry; 2018 and 2016 year-on-year The ratio increased from 15.2% to 26.8%, the proportion of large capacity (8KG and above) increased from 18.4% to 42%, and the brand index increased from 58 to 70. 'TCL washing machine has achieved quality growth for many years, the power behind it. Inspired by innovative products and 'innovation for the healthy life of users'.'
'The whole bacteria is destroyed'
After the release of the 'free pollution +' strategy, TCL washing machine continued to deepen the 'free pollution +' strategy through continuous technological innovation. From the introduction of Xing Zhezhen, the reporter learned that the current TCL pollution-free washing machine has achieved all-round, In the whole process, 100% of the life is free. In this regard, Xing Zheyu further explained that 'all-round pollution is meant to completely bid farewell to solid pollutants (filaments, hair, metals, oxides, etc.) and germs (bacterial microorganisms) The whole process of pollution-free means that the washing operation is simpler, the dirt-free operation is more convenient, and the user feels relieved and relieved. At the same time, it can be a brand-new laundry experience every time; the whole life-free pollution refers to the TCL pollution-free washing machine. During the product life cycle, no matter how long the time will not cause pollution during the use process, it really solves the actual pain point of the user's laundry, allowing the user to 'use comfort and use pleasure'. ' So, it also fits Xing Zhezhen Summary of 'full bacterial destruction'.
Wei Jun, general manager of Zhongyikang White Power Division, believes that the rapid development of China's economy and the changes in the structure of consumer groups have brought new demands for the upgrading of household appliances. In the new era, companies must be good at capturing and guiding new demands in such markets. At the same time, with the rise of healthy China as a national strategy, health has become a new mission of the home appliance industry, which coincides with the TCL pollution-free washing machine's commitment to 'innovate for the healthy life of users'.
TCL pollution-free washing machine adopts the first low-temperature and quick-drying condensing washing and drying machine, built-in double-layer high-efficiency metal condenser, which can realize the ultra-fast washing and drying in 40 minutes - 2 shirts, 40 minutes, fast drying (ie washing and drying) 2 shirts are dried at a speed of 26 minutes; at the same time, the drying temperature is 50 degrees low temperature drying, so that the clothes can be finely dried during the low temperature drying process, even if the materials such as wool, down, silk, etc. The user needs to wash and dry after drying. In addition, the 1+N exclusive space of TCL pollution-free washing machine uses the innovative barrel-bucket technology principle to create a '1+N' washing mode to realize a washing machine to meet the health of the whole family. Required, customized for the whole family's healthy laundry, which solves the problem of cross-contamination health caused by multi-person laundry in the family.
'TCL refrigerator washing machine has been deeply ploughed for many years, with a heartfelt heart, and strives for the user to wear health and comfort. 'Xing Zheyu said that he also introduced that the new TCL pollution-free drum washing machine fully demonstrates the beauty of the heart, 'our The full touch panel adopts a new in-film transfer process, which not only makes the display clearer, but also makes the touch more sensitive. The back side of the washing machine adopts the shape-reducing shock absorption and the noise reduction design, which improves the overall strength of the box by 20% and reduces the washing process. The noise is 2dB, the use is more silent; the washing machine door adopts the electromagnetic door lock, which can be opened with a single click; the laundry liquid box enhances the feel of the drawer, makes the user feel more intimate, truly meticulous, people-oriented, from the inside out The quality of the TCL-free washing machine, which is full of ingenuity, is also reasonably priced and makes the user 'affordable'. '
The earliest washing machine appeared only to make the clothes clean. TCL promoted the pollution-free washing machine to make the clothes clean and healthy, ensuring 24 hours of peace of mind to easily deal with various occasions. As Xing Zheyu said, now, TCL is free of dirt. The washing machine is for the user to create a comprehensive care from clean laundry, health care, comfortable wear to dignified travel.