Today, with the popularity of home appliances, white electricity seems to have become an indispensable part of people's lives. Although the industry is always screaming: market saturation is increasing, development space is shrinking, and white goods manufacturers are facing an unprecedented market dilemma. However, according to recent years From the development situation, the white goods that can affect the quality of our lives are not as declining as we have seen or expected. Instead, we have started a new transformation. According to the total data of Zhongyikang, 2017 air conditioners Retail sales in the market increased by 27.5% year-on-year, retail sales increased by 32.6% year-on-year; retail sales in the washing machine market increased by 6.2% year-on-year, retail sales increased by 11.4% year-on-year; retail volume in the refrigerator market increased by 3.7% year-on-year, and retail sales increased by 9.8% year-on-year. Refrigerator market growth Although the rate is lower than air conditioners, washing machines, but the internal structure of the refrigerator market has a significant trend.
In 2018, the upgrading trend of the refrigerator market structure is still continuing. According to Zhong Yikang, preservation will be the core function of the refrigerator. This function will also become the focus of competition in the refrigerator market in 2018. Therefore, under the general trend of consumption upgrading If you sing and sing, I will start to compete in the competition around the essential functions of 'preservation'. In a complicated market environment, companies with differentiated advantages will take the lead in the market. For example, since 2015 Started the TCL refrigerator developed by negative oxygen ion (AAT) preservation technology.
Based on preservation, explore and deepen air cooling technology
According to Chen Shaolin, Product Director of Refrigeration Products Center of TCL White Appliances Division, in August 2015, TCL refrigerators started the TCL negative oxygen ion (AAT) fresh-keeping refrigerator, indicating that it began to focus on fresh storage of ingredients; by 2016, TCL The refrigerator is the first to promote the TCL air-cooled double-conversion refrigerator, highlighting the limitations of the industry's air-cooling technology; by 2017, the global release of TCL integrated inverter air-cooled refrigerator, the industry's first integrated inverter air-cooling technology; in March 2018, TCL refrigerator fully upgraded wisdom and health 'Air-cooled +' strategy, the AAT intelligent sterilization system has been popularized in more than 250L products, achieving 100% antibacterial door seals for new products, handles. Chen Shaolin expects that by 2020, TCL refrigerators will achieve 70% sales of healthy refrigerators.
Chen Shaolin, Product Director, Refrigeration Product Center, TCL White Appliances Division
The wave of air-cooled refrigerators instead of direct-cooling refrigerators is a very important development direction in the refrigerator market in the past two years. According to the monthly monitoring data of Zhongyi Kang Line: January-August 2017, 2000-3000 yuan in the two-door refrigerator market The retail sales of air-cooled refrigerators accounted for 79.2%, an increase of 12.7 percentage points over the same period of 2016. In the two-door refrigerator market below 2,000 yuan, the proportion of air-cooled refrigerators also reached 28.4%, an increase of 24.4 percentage points over the same period of 2016. Based on this, after the release of the smart health 'wind-cool +' strategy, TCL refrigerators have not stopped the 'wind-cool +' exploration in the preservation field, but continue to deepen the wisdom and health 'wind-cool +' strategy and take the lead in the industry. Put forward wisdom and health +, with 'quick cold lock + natural fresh food' + wisdom health as the core content.
Chen Shaolin said that the TCL refrigerator research and development expert team from the perspective of the entire refrigeration system, through several years of matching and experimentation, through the first integrated frequency air cooling technology to achieve 2 minutes of rapid cooling 1 ° C, quickly lock the ingredients of the original juice delicious To ensure the original flavor of the ingredients, the real cold lock; the smart wind technology is truly intelligent perception of the temperature of the food and the temperature of the refrigerator space, like the 'central air conditioning' of the ingredients, the wisdom of the precise swing to send the wind, get rid of the straight The problem of blowing food, the cooling is fast and even, keeping the temperature constant in the space, and keeping the food fresh for a long time. 'At the same time, our full-space permanent AAT negative oxygen ion freshening technology makes the negative ion content in the refrigerator reach more than 1200 per cubic centimeter. It provides 360-degree maintenance for the ingredients, such as dust removal, deodorization, sterilization and fresh care. It achieves a water retention rate of more than 90% for fruits and vegetables for 7 days. According to different ingredients, it creates a wet and dry partition, 3°C maternal and child area. -1 degree fish meat constant temperature lock fresh area, red wine tea health care products special food storage area, so that the storage environment inside the refrigerator is like natural, truly natural preservation.
Ingenuity, all-round protection
Wei Jun, general manager of Zhongyikang White Power Division, believes that the rapid development of China's economy and the changes in the structure of consumer groups have brought new demands for the upgrading of household appliances. In the new era, companies must be good at capturing and guiding new demands in such markets.
At the same time, with the rise of healthy China as a national strategy, health has become a new mission of the home appliance industry. In terms of health, TCL refrigerators also carry out all-round health protection at the moment of spare effort. 'On the outside of the refrigerator, TCL refrigerators are in the industry. It is the first to achieve the anti-mildew grade silver ion antibacterial handle, which achieves the effect of sterilization and does not harm normal cells. The antibacterial rate is 99%, and the anti-mildew grade 1 antibacterial door seal is used to sterilize Escherichia coli and Staphylococcus aureus. The rate is as high as 99%; inside the refrigerator, the TCL refrigerator adopts AAT intelligent sterilization system. Through the combination of AAT+ smart wind, it can actively remove 91.17% of E. coli in the refrigerator, T-Hips modified antibacterial material, and can actively remove 90.68% of the refrigerator. The reduction rate of Staphylococcus aureus, trimethylamine and ethanethiol reached 90.6%, 86.7%. It truly creates a whole chain of wisdom and healthy life for customers from shopping to food storage, three meals a day. 'Chen Shaolin introduced.
At this year's TCL refrigerator washing machine global strategic partner conference, the word 'ingenuity' was repeatedly mentioned, Wang Xianju, general manager of TCL white goods business unit, said that in the new era, TCL refrigerator washing machine will dare to dare to persist. Innovative spirit, focus on product innovation, with exquisite craftsmanship and excellence, provide users with the ultimate product experience and service, become the user's intimate life assistant and health butler, promote the innovation and upgrade of China's home appliance industry, and practice the brand of big country. , shoulder the mission of the new era.
XCL Zhe, product director of the washing machine product center of TCL White Appliances Division, said that many things are not because they see hope, but because they insist on seeing hope. TCL refrigerator washing machine has been ploughing for many years, with ingenuity, for the user. Struggling with health and comfort, never stop.
A good product concept needs to have a good platform to achieve, and it needs more ingenious workers to polish. TCL integrated frequency air-cooled refrigerator today's achievements, which must be inseparable from the wisdom of TCL craftsmen. Chen Shaolin said, it is countless ingenuity The unremitting persistence of the workers has caused TCL refrigerators to have no mass quality problems for 1398 days. We also hope that this number will continue to grow.