Some data show that the prevalence of domestic water purifiers in developed countries is generally more than 80%, and China only about 5%, the difference is very far. However, low penetration means increased space, household water purifier is considered to be a handful of home appliances in the blue sea, the potential of a huge.
With the release of market demand, household water purifiers are expected to usher in the outbreak, the prospect of time.
Industry development process In recent years, the National water appliance market development momentum is rapid, urban consumption is maturing, the market competition is fierce.
Especially in the coastal areas, household water purifiers, such as the promotion of household electrical appliances have more than more than 10 years of history, family water decoration in the home decoration has become the most important link, consumers increasingly form water appliances consumption habits.
The development of domestic water purifier industry can be divided into three stages, namely the germination period (80 to 90), exploration and development period (90 to 2000), into a long-term (2001 to date).
Development stage of domestic water purifier industry in China
In the embryonic period, our country is still in the era of water pollution has not really threatened people's health, household water purifier market is very limited, only a small number of enterprises from the developed countries in the domestic water purifier market to see opportunities, engaged in the kitchen terminal drinking water small water purifier production. With the reform and opening up, the development of the economic process, all kinds of international developed countries have experienced water pollution due to this kind of industrial migration to China. The public has begun to pay attention to the safety and health of drinking water and to seek solutions to water quality.
At this time, the terminal water purification equipment with low prices, easy access to market recognition. After entering into the long term, the terminal water purification equipment for the treatment of drinking water has been unable to meet people's health demand for water and water quality, thus promoting the development of domestic water purifier industry market.
More and more enterprises also recognize the development prospects of domestic water purifier industry, began to participate in this market segment, have introduced household water purifier equipment. Since then, the household water purifier industry has developed steadily and rapidly.
Data show that 2009-2014 China's domestic water purifier sales revenue is rising year after year, the growth rate has fluctuated, the annual composite increase of 30%, 2014 domestic water purifier industry sales revenue of 23.9 billion yuan, an increase of 33.5%, to maintain strong growth.
Industry development Prospects The product structure of domestic water purifier industry in our country is different from that in developed countries, because of the mature industry in developed countries, the penetration rate of domestic water purifier is still very low compared with that in Europe and America.
The rural market is basically blank, indicating that the market space of water purifier is still very big. Second, with domestic consumers to household water purifier equipment awareness of the gradual improvement of domestic water purifier product consumption structure will be consistent with developed countries, that is, comprehensive health protection, comfortable water purifier will gradually become the mainstream of consumption, the next few years, domestic water purifier industry will remain 20%
The rapid development of the above, to 2021 household water purifier market size of about 9.57 million units. At present, the three or four-line market on household water purifiers and other water-based appliances and development relatively lag, the need for water purification industry practitioners of long-term knowledge and long-term investment.
More and more water purifier manufacturers and distributors have put the long-term perspective on this huge consumer market, the three or four-line market has become the focus of water purifier brand expansion of the key areas, will become the water purifier industry's largest profit growth point. In addition, in the rapid growth of household water purifiers, the industry's cooperation is far greater than competition.