The mini fan lets you walk cool, the mini fridge brings you fresh and cold food, the mini air conditioner lets you cool off at any time... With the recent high temperatures across the country, it’s hard to get hot, all kinds of mini appliances are starting to shop online. Platform and offline stores are selling well.
After visiting the market, the reporter found that although these mini-home appliances are cheap and popular, they are very popular among some consumers. However, most of the mini-home appliances are of mixed quality, and some products are even 'three no' products, which have potential safety hazards. .
Experts said that the emergence of mini-home appliances reflects the personalized, customized development trend and consumer demand in the home appliance market, but at the same time, mini-home appliances have not received the attention of big companies and well-known brands, so the overall level of product quality and traditional home appliances There are still gaps, and it is necessary to constantly improve the corresponding standard system and strengthen market supervision.
Mini appliances are popular in the summer market
Yu Hua, who lives in Yichang City, Hubei Province, recently wanted to buy a mini fan for his father, so that instead of the traditional fan, the father who likes outdoor activities can save more effort. After extensive comparison between online and offline, he found that the mini fan types currently on the market. It's still quite a lot, and the price ranges from a few yuan to a few tens of dollars.
'The more you look, the less you know how to choose, the cheap ones are not good, the expensive ones are not practical.' Yu Hua looked confused and told reporters. In fact, with the arrival of summer, mini fans started online. It is also popular with physical stores. It is also popular, mini-refrigerators, mini-air conditioners, etc.
'Mini home appliances are suitable for single people, or student groups, renters are more practical, they like this small size, and then move with them more convenient, and cheaper home appliances, so there is still market demand, it represents home appliances A trend of personalized segmentation in the market. 'Home appliance industry analyst Liang Zhenpeng said in an interview with the reporter.
In Jingdong, Suning, Gome, Alibaba and other large home appliance network sales platforms, the reporter entered the mini home small air conditioner, mini refrigerator, mini fan to search and found that each product has many products and brands, including The platform also entered the ranks of summer promotional products. For example, the mini-home small air conditioner on Jingdong has as many as 125 pages of hundreds of products, the price is mostly in the hundreds of dollars; Suning Tesco's mini-fridge also has hundreds of models, the price From about 500 yuan to about 1,000 yuan; on the platform of Alibaba, the mini-fans are even more dazzling, the price ranges from a few yuan to tens of dollars, and the styles are different.
In the bazaars and physical stores near Shuangqiao, Chaoyang District, Beijing, the reporter found that mini fans are also very popular among consumers. In a large store of daily necessities, the reporter saw that these small fans are powered differently. There are socket type, there is a battery, and it is directly plugged into the computer's USB interface. Among them, the small fan plugged into the computer's USB interface is the best seller, and many small fans sold in many shops are out of stock. A small fan with a USB interface sells best. A small fan is placed in front of the computer, which does not occupy a place and can relieve heat, very convenient! 'The owner of the individual store told reporters.
Zuo Yanzhen, general manager of the brand center of Beijing Zhongyikang Times Market Research Co., Ltd., a home appliance market research organization, believes that the hot sale of the mini appliance market shows that our consumption is moving towards a more segmented market, and the ability of such consumption exceeds The main reason we have imagined in the past is that consumers have more specific and subdivided requirements for products, and need to have a better product experience, especially in different scenarios, such as miniaturization. In the compartment, there is a need to update the product function on the road where the mini electric fan can be used, or in all aspects of clothing, food and accommodation. This is also a development direction for supporting the miniaturization of products.
Quality safety is also also 'mini'
Although mini-home appliances have become a new segment of the home appliance market, especially in the summer, it has become the 'darling' of the market. However, the reporter found in the interview that most of the mini-home appliances are not from well-known brands, especially mini-fans, many products are 'Three no' products, quality and safety worry.
'The price of selling mini-home appliances is usually cheaper, so mainstream home appliance manufacturers pay less attention to it. In the market, the average selling price and profit of single-unit products of mini-home appliances are relatively low, so most companies producing mini-home appliances are small and medium-sized. Enterprises are the mainstays. These companies have relatively poor technical strength. Many products do not have quality assurance. ' Liang Zhenpeng suggested that on the one hand, government departments must constantly pass strict checks and severe penalties to make enterprises that manufacture counterfeit and shoddy products dare not. On the other hand, consumers should try to buy products in some formal channels, so that they can buy them with confidence and use them with confidence.
The reporter noticed that taking mini-refrigerator products as an example, some traditional home appliance brands have launched corresponding products, but mini-air-conditioning, mini-fans have fewer famous brands, and large online shopping platforms will make some promises and guarantees at the same time of promotion. However, some small shops are very difficult to be responsible for the quality and safety of mini-home appliances, especially some bazaars and individual stores. For example, a hot-selling plastic USB mini fan has no protective measures and the blades are directly exposed. After plugging in the power, the fan page rotates rapidly, which is easy to scratch the skin. Not only that, but also the small fan fan page is made of iron sheet, the edge of the fan page is very sharp, although there is a mesh protective cover on the outside, there is still a certain Security risks.
'Many consumers think that the price of mini-home appliances is cheap, and the use time will not be very long, so even if the production process is relatively rough, they can only 'love and hate' - 'love' is the product that fits the consumer The use of demand, 'hate' is quality is not guaranteed and maintenance is inconvenient, can only be thrown away. ' Zuo Yanzhen suggested, first of all, from the latitude of the industry, the need for mini home appliances safety standards should be the same as ordinary products, including product contact Safety standards, 3C standards, etc., need to be labeled for sale. In addition, relevant national departments should conduct regular quality inspections on mini-home appliances to avoid unnecessary safety damage to consumers.