Discovered new species? Creative brain hole of Living Window

The day before yesterday is Li Qiu, "Zhou Yu" 曰, summer to cool, but the network is 'hot' is extraordinary, more than 'heat', almost all the net is playing crazy called "Hey, new species" H5 .

01

The H5, created by TCL XESS for its new Living Window, features a butterfly as the main line, interacting with the player as the first perspective of the butterfly.

As a beautiful messenger, the butterfly meets different animals to produce new beautiful things: butterfly ear, butterfly wing penguin, butterfly swan, flower whale, and a new species are amazing. The netizens are very creative. The brain hole hit, they all said that they were circled.

TCL XESS also generously speaks in the official channel, indicating the attitude of the H5: The butterfly wing dances lightly, but it can change the world. New species, birth, power and life, endless fun.

02

Previously, Living Window launched the tribute to the "Hello, Breaker!" video of Apple's "1984" with the theme of 'breaking', which triggered aroused attention and discussion throughout the network.

In this video, a beautiful and beautiful girl breaks free from the bondage, runs hard, breaks through the fog; skips the numb crowd, breaks through the familiar screen, and the time and space change rapidly; the girl continues to run until a huge screen, she rises Arm, pick up the sledgehammer, bravely smash it. 'More courage, more break, create more. On August 16th Living Window broke, 2018 will no longer be 2018' subtitles appear.

While the netizens are still interpreting the depth of the video, this group of creative H5 appears, and the official statement is also from 'only a little more courage than you', to today's 'only a little more than you think', seems to respond to netizens before All kinds of speculation: girls break the screen, time and space change, beautiful new species will appear. In the poster of the 'new species' release, 'courage', 'innovation', 'imagination', 'brain hole' are listed as Key words, perfect connection, visible in the expression is broken.

03

The global brand master Martin Lindström mentioned in his marketing masterpiece “The Sensory Brand”: “To bring consumers a comprehensive sensory and emotional experience, to be pleasing to the eye, to be eloquent, to be tempting, to Emotional people are an important factor in maintaining a leading position. '

'Breaking', breaking through the mindset, paying tribute to the brand of the innovative society, expressing ambition; '立新', adding beauty to the original things, redefining the commonplace, things we are used to; moving from the heart, depending on the scene, layout In the future, we will dare to create a brand new species, expand the connotation of time, space and smart life, and bring a new life concept, discover and open the beauty of life; plus the sophisticated production of video, H5 brain creativity, the clear and transparent poster Exquisite, Living Window is not ill, progressive, fully mobilizing the audience's emotional and sensory experience.

Jobs believes that people's perception of a product or a company often depends on how it is presented and packaged. He once said: 'People really take people's appearances.' Living Window is clearly immersed in this, presented in elaborate content. At the same time, it also expressed its attitude in a low-key and powerful manner: breaking, establishing new, when the new product has not been released, it will successfully circle a large number of netizens.

The poem "Liu Qiu" cloud, 'One leaf paulownia one autumn, the rice flower field has a good harvest. ' August 16th, look forward to it!

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