With the rise of 'healthy China' as a national strategy, the health industry has developed rapidly. Relevant data show that the large health industry reached 8 trillion in 2020, and the demand for health has gradually penetrated into daily life. The home appliance industry has also begun. Health-oriented product upgrades. TCL refrigerator washing machines, which advocate 'innovation for healthy living', continue to break through industry barriers, focus on the healthiest needs of consumers, and introduce innovative refrigerator washing products to serve users' healthy lives. Data shows that health The increase in consumption has surpassed beauty consumption and clothing consumption. At AWE, it is also obvious that various home appliance companies attach importance to 'healthy' home appliances. With the advent of China's middle class consumption era, it will further promote high-quality product demand, new type Consumers are increasingly changing, and 'health' will also become the next breakthrough for home appliance companies.
On August 8, 2018, the Global Strategic Partner Conference of Heart Unbounded-2018TCL Refrigerator Washing Machine was grandly opened in Hefei, Anhui. When talking about the goals and vision of TCL washing machine, Xing Zhe, Product Director of Washing Machine Product Center of TCL White Goods Division, said: Taking the user's needs as the starting point, let the pollution-free technology become the standard of user's life. 2018 is the 20th anniversary of the establishment of TCL refrigerator washing machine, standing in the new era and new starting point, TCL washing machine does not forget the original heart, adhering to the pragmatic and innovative corporate philosophy, for health Life and innovation. Focus on the healthy life of users, based on the needs of users. With creative design, innovative technology to explain the infinite possibilities for a better life, bring intelligent care and infinite touch to the healthy life of family.
Dare to dare to innovate TCL washing machine to solve the problem of secondary pollution in the industry
As we all know, due to the traditional washing machine design structure, the washing machine after long-term use will leave a lot of washing dirt, heavy metal rust spots, causing secondary pollution of laundry, washing with different clothes, and also forming cross-contamination, dirty dirt, not washing at all. clean.
Based on this, TCL washing machine overturned countless programs over the past three years, subverting the internal structure of the traditional washing machine, completely solving the problems that have plagued the industry for many years. In 16 years, the first pollution-free washing machine was introduced, and the pollution-free washing machine and the non-contaminated drum washing machine were introduced. The non-pollution bucket in the barrel washing machine, practicing the big country brand with the innovative spirit of dare to dare to adhere to, became the founder of the free sewage system solution, the developer of the pollution-free washing machine standard, the first of the China Light Industry Federation The winner of the special product certification! In March 2018, the strategy of 'free pollution +' was released. TCL washing machine will take the lead in achieving the whole line of pollution-free products in 2018, while stopping the research and development investment of non-stainless products, and in 2020 Stop production of non-soil-free washing machines in the year, and gradually promote healthy washing to a new milestone, so that pollution-free + truly become the standard of healthy living.
Xing Zhe, Product Director, Washing Machine Product Center, TCL White Appliances Division, delivered a keynote speech
TCL washing machine has opened up a new era for the industry, and has become the target of other manufacturers to follow and win the respect of the peers. At present, TCL pollution-free washing machine provides users with a full range, full-process, life-long pollution-free system: washing machine thoroughly bid farewell Solid contaminants (chips, hair, metals, oxides, etc.) and germs (bacterial micro-organisms), 100% health care for all-round pollution-free; free of pollution in the whole process of washing, no separate procedures, no pollution-free process Heart, every time is a brand new laundry experience, let the clothes look new; provide users with a life-cycle anti-fouling solution, from the purchase to use, regardless of the length of time in the product life cycle of TCL pollution-free washing machine No pollution, no pollution in use.
The emergence of TCL pollution-free washing machine has prompted consumers to use the washing machine more daringly, which has saved us a lot of health and added a warm atmosphere.
Let the pollution-free become the standard of life and meet the needs of users' quality of life with technology
TCL pollution-free washing machine is guided by innovative pollution-free technology, making pollution-free washing a standard for healthy living. At the same time, TCL pollution-free washing machines have not stopped the pace of innovation, continue to focus on the healthy life of users, and create new products. Sex, let technology bring a better life to users.
Just as TCL pollution-free washing machine adopts the first low-temperature quick-drying condensing type washing and drying machine, double-layer high-efficiency metal condenser, realizes 40-minute speed-washing and drying one-two-piece shirt 40-minute speed washing, ie washing and drying, 2 pieces The shirts are dried at a speed of 26 minutes; there will always be a variety of sudden changes in your life, you need to go out to participate in important activities, but the clothes are accidentally contaminated with dirty things, so you can be caught off guard. The washing and drying technology of TCL pollution-free washing machine just solves this problem. The problem, let the user wash and do it, enjoy the freedom of life, feel peace of mind every moment. Let the user save the money to buy the dryer, can be described as one-shot.
At the same time, it is different from ordinary washing and washing machine. TCL non-soil washing machine adopts 50 degree low temperature drying and care, so that the clothes can be refined and dried during the low temperature drying process, even the materials such as wool, down, silk, etc. Drying is no longer a constraint in fast-paced life. In addition, the motor, fan BLDC double frequency conversion technology, achieve 45 decibel washing mute, speed up to 1400 rpm, easy to support long-term efficient and smooth operation of the washing machine, energy-saving and efficient dehydration without deformation, lasting power 20 years of use; T-DI intelligent and accurate automatic placement system, 1.2 liters of large volume, one time to meet the needs of users in January to wash, create a comfortable living space.
TCL washing machine heart industry development to promote the industry to complete health upgrades
In 2018, TCL washing machine, the founder of the industry's free pollution system solution, upgraded 'free pollution' to a 'free pollution +' strategy to provide more users with the health care of pollution-free washing machines. 100% free of dirty health care and care.
In the first half of 2018, TCL washing machines were one of the few ice-washing enterprises that maintained large growth. In the first six months, TCL washing machine sales increased by 8.4% year-on-year. From free pollution to pollution-free +, TCL washing machine is Through the continuous upgrading of product technology, the family's healthy life will accelerate, increase the temperature for the healthy life of the family, and create a healthy 'home' speed. It will also promote the transformation of the entire washing machine industry to health care.
Carrying the mission of a big country brand, letting Chinese manufacturing service users live a healthy life
General Secretary Xi Jinping once suggested that “Chinese products should be transformed into Chinese brands.” Brand building is inseparable from products and innovations that can enhance the consumer experience and quality of life. TCL washing machines are based on user needs and have been concentrating on technological innovation for many years. In the end, high-quality products will become the basis and driving force for brand upgrading. This also provides a good reference for building more world-class Chinese brands, and fulfills the responsibility and responsibility of being a big country brand.
The power of great powers, Fukuzawa Wanfang, TCL washing machine knows that on the road of sticking to the 'big country brand', in addition to the need to adhere to industry, craftsmanship, it is necessary to reshape the brand from the inside out, and create a healthier life for the public with innovative products. Get the recognition and trust of consumers. 20 years of TCL washing machine, wind and rain, and pragmatic innovation, 砥砺 耘, dare to dare to persist, thorns, and the Chinese economy share a fate. TCL washing machine stands in a new era, a new journey Continue to protect the healthy life of users, promote the innovation and upgrading of China's home appliance industry, practice the role of big country brands, pay tribute to the great era that is coming!
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