Recently, Wang Zhiguo, the new head of Skyworth's color TV business, went to the stage and made his debut.
In an interview with reporters, Wang Zhiguo said: 'Enterprises in the Internet era cannot sell products in an opaque way, so product research and development is pushed to the first place by Skyworth.' He revealed that he will directly bear the KPI (Key Performance Indicators).
Skyworth has just experienced a round of 'new and old handovers', and the second generation successors have also surfaced.
A month ago, after the 80s, the 'new generation' Wang Zhiguo officially became the chairman of Skyworth RGB, a legal representative for a three-year term. Liu Weizhi, the CEO of Skyworth Group, who has been in the business of color TV business for many years, no longer serves as Skyworth RGB. Currently, The TV business accounts for nearly 70% of Skyworth's revenue. Who is the head of this business is very important for Skyworth.
Talking about this round of personnel changes, Wang Zhiguo told reporters: 'I have been in Skyworth for eight years. If (the outside world) want to ask, why this time (Skyworth) will choose me, then it may be because I have a long time in Skyworth, understand Technology. '
Skyworth's Internet color TV brand is cool, which was founded by Wang Zhiguo and the son of Skyworth's founder Huang Hongsheng. Lin Jin is currently the chairman of Cool Open Network and serves as the executive director of Skyworth Digital. Cool Kai has achieved good results in the market. The results, and won the favor of Internet capital. Baidu, Tencent, iQiyi have thrown olive branches to cool open, and invest in shares.
In response to this personnel adjustment, Liu Yuzhi also responded to the reporter, '(Chuangwei) Group has formulated a transformation plan for the next five years. To achieve this goal, the company needs to pay several times more efforts than the original, and take off several layers of skin. It is said that the business model of smart TV needs to establish content service and ecology, and Wang Zhiguo used to be engaged in content management. This appointment is in line with the needs of Skyworth development.
He revealed: 'When Wang Zhiguo is responsible for the TV business, the KPI is to build the business model of the future smart TV, and build the ecological model.'
In order to speed up the performance of 'seeing results', Skyworth has already started a series of actions internally. Wang Zhiguo told reporters that Skyworth optimized the marketing team last year and reduced the original 42 branches to 31. At the same time, the price is higher. OLED TV is considered by management to be the driving force to boost the TV market. Recently, Skyworth also released several OLED TVs in one breath.
Liang Zhenpeng, an industrial economic observer, believes: 'Since this year, Skyworth has been operating frequently and has set a goal of 100 billion yuan in revenue. This is a challenge for the existing management. At present, Skyworth is beginning to try new development ideas in the TV field. The development model, which requires young and experienced management like Wang Zhiguo to go to the front line. Skyworth's round of personnel changes makes the definition of management's responsibilities more clear and conducive to its long-term development.