Throughout the history of the development of many large enterprises at home and abroad, they all reveal one truth: Under the constant reshuffle of the market after the round of innovation, companies that miss the opportunity and not change will not only lose the opportunity to increase market share, even It is also possible to lose the original brand advantage. Even if it is as large as Motorola, it will not be dispersed and declined due to the lack of timely transition from analog technology to digital technology. However, those companies that grow in change are instead stronger.
Adhere to the technology and deep cultivation
When the third edition of the 2017 "New National Standard" was released, many companies are still guilty about how to deal with this upcoming mandatory standard, but the Bulls are already ready. In the face of new trends in the industry, the Bulls take the lead. The production line was adjusted, and a number of socket products meeting the new national standard were launched in time.
Behind this powerful market response, the Bulls have been working in the technology field for more than two decades.
'For example, the core part of the Bull's new GB socket uses a safer integrated stamped copper strip solution, that is, the shell is nested around the copper strip, and the copper strip fits tightly to the outer casing, ensuring copper in complex environments. The strip will not loosen with the socket. Taking the protection door as an example, the Bulls invested in resources to develop a new type of protection door technology as early as 2011. The product can reach 6,000 insertion and removal tests without damage. 'The Bull related staff introduced that One-piece stamped copper strip technology is one of the Bull's innovative technologies. In fact, button-type switches, lightning protection converters, anti-surge sockets, rain-proof sockets, etc., which are now commonly found in the plug-in, are born in the bull.
Constant self-innovation and evolution, so that a brand can stand in the city for a long time, and the specialization of technology is the secret of it. It is understood that up to now, the Bull has had 551 valid patents, and has participated in the revision of the national standard 50. More times. In the field of converter sockets alone, the number of patents has reached more than 300. With the professional focus on technological innovation, the Bulls can adjust and optimize product production in a timely manner at every industrial innovation stage. The advantages are further consolidated.
Keep improving, persevere
From the development of the enterprise to the maturity stage, under the huge sales volume and the general public's attention, the subtle flaws of any product will be magnified. When the marginal increment of the manufacturing enterprise brand value tends to ease as the market position of the enterprise tends to ease, from the product The quality fluctuations of its own will have a great impact on it. This requires enterprises to pay more attention to the quality of the products, and the technical level of the enterprise will become the key to support this.
In the Bulls Group's product testing center, life testing, needle flame burning, drop, high and low temperature, tensile flexibility, anti-missing, surge waveform EMC and other professional testing equipment are busy running. It is understood that the test The center can support the testing of hundreds of projects, which makes the Bulls the only company in the industry that has passed the UL sighting laboratory of the United States and the WMX witness laboratory qualification. In fact, before the market is launched, the Bulls have every product. It will undergo a series of tests such as low temperature, high temperature, stretching, pressing and winding to ensure the quality of the products.
'With socket products as an example, although the socket looks ordinary, it is not easy to do well. 'The Bulls Group technical related person in charge introduced, 'A socket can have more than 50 parts, each buckle, every solder is related to User safety. These components contain materials, engineering, process, process design and many other technologies. Only through constant innovation can they be done.
It can be seen that technology is the key to product quality support, and it is the basis for products to fulfill their functions and meet the needs of consumers. Strict technical testing can make bull products stand the test of long-term use in complex environments, and let the bulls adapt. Market changes, when new products are continuously introduced, the quality of products can be maintained at all times.
Smart manufacturing leads the future
By 2018, 'smart' has become the core word in a new round of technological innovation. Smart home, intelligent IoT has become a new trend in manufacturing development, but intelligence is not simply 'adding background to the production line' or 'to product networking' , but an upgrade to the entire production process and product form.
The improvement of the technical level of bull production comes from the introduction of automation and lean production. As early as the stage of entering the wall switch field, the Bulls introduced and independently developed the IMR film transfer equipment, two-color injection equipment, automatic injection equipment, switches. Socket automatic assembly equipment, automatic image measuring instrument, etc., a large number of leading production and inspection and testing equipment at home and abroad, to ensure product quality and production efficiency. Nowadays, from the era of traditional electricity to the era of intelligent electricity, the bulls began to Intelligent manufacturing leads the brand direction, promoting smart equipment, intelligent product two-wheel drive strategy.
In terms of intelligent assembly equipment, the Bull has accelerated the implementation of a flexible automated process model that promotes 'human-machine integration'. In order to adapt to the socket 'new national standard', the Bull has invested more than 5 billion from research and development, production to marketing, and is the first wireless product automation process line in the industry. It can realize the automatic assembly of the three-pole seat, the automatic assembly of the copper bar and the anchor welding solder. It is understood that in the protection door automation workshop set up by the bull, the protection door parts can be automatically assembled and tested, which not only reduces the manufacturing cost of the product, but also guarantees The quality and yield of key components. At the same time, an assembly machine can be equivalent to 14 staff operations, greatly improving production efficiency.
The role of production level improvement needs to be implemented in the product. Timely use of new technologies, enhance the intelligent attributes of products, and launch innovative products suitable for diversified scenes is the real move for enterprises to maintain brand vitality. In order to respond to product intelligence In the new trend, the Bulls established the Digital Products Division, established a digital boutique factory, and created a smart research institute to strengthen research on cutting-edge technologies and products such as smart materials and smart homes. Through continuous research and development, the Bulls launched new products. The intelligent and efficient practical attributes of these products are based on the technical innovation of the Bulls.
Take the automatic anti-overcharge USB charger developed by the Bulls as an example. It can intelligently identify the charging device, full of automatic power-off, and can also intelligently distribute the current to meet the fast charging requirements of the two devices. This technology is reported to be the first in the industry. The degree of intelligence of new products is not limited to this. The second generation of WiFi smart sockets introduced by the Bulls allows users to remotely control home appliances through mobile APP, with a variety of timing modes to grasp, and also has a timed memory function. run.
These functional details fully prove to consumers that the intelligence of the Bull products is not a gimmick, but a real ease of use, serving the practical functions of life products. Relying on continuous technical input and flexible production adjustment, while relying on products and intelligence The combination of technology, the Bull has gradually integrated the scientific and technological attributes into the brand connotation, taking the lead in the forefront of the whole house smart home solutions wave.
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