At present, the mobile phone industry is increasingly stratified for customer needs. Many mobile phone brands have divided several product lines according to different customer audiences. Among them, the flagship mobile phone is a familiar product line, which generally refers to a certain one. The most dominant models of the brand, these phones generally have excellent performance. They are generally the latest technology of the mobile phone brand, the latest appearance, the latest hardware. I believe users also notice that many mobile phones are listed under the flagship flagship. The sale, but the price is uneven, performance is also diverse, it can be seen that there is no clear standard for the flagship model in the industry.
Today's high-end flagship models on the market, although earning popularity and popularity in corporate marketing, but in the actual use of the process, what are their lack of user experience? And glory recently launched the glory Note10, and by virtue of their superior advantages In a flagship model, the black horse ran out and became the vane of today's high-end flagship models?
Low endurance, just a name
In the field of mobile phones, there are quite a few mobile phones that have reached the price of the flagship, or equipped with powerful hardware, but they have neglected the habits of mobile phone users. The first to bear the brunt of the poor endurance, the mobile phone has become a video-based device. Today, the mobile phone below 4000mAh seems to be unable to meet the basic needs of a user. This does not count the needs of users with high strength of mobile phones. Now mobile games are becoming more and more popular. If users are required for audio and video entertainment, Now, the cruising ability of many models on the market is not enough to be called the flagship. In addition to the battery capacity of the mobile phone is sufficient to meet the user's needs, the fast charge function is also a measure of the mobile phone's flagship level.
Many business people will have this feeling: The meeting will arrive every day, and the interval is only 10 minutes. If the mobile phone has a fast charge function, the power can be quickly replenished, so as to avoid the situation that the power shortage of the mobile phone affects the work progress. From the endurance ability, the battery capacity + fast charge function is the hard power of a flagship phone. And the glory Note10 is equipped with a rare 5000mAh power, full of the equivalent of allowing users to watch 15 hours 1080P online Video or play 6.5 hours king glory, more equipped with 5V4.5A super fast charge, the factory comes with a charging head to support SFC super fast charge mode. In terms of battery capacity and fast charge function, glory Note10 is clearly ahead of the same type Other models, this is the glory Note10 follows the user experience first, not the flagship mobile phone.
Split structure innovation and user experience
Since Apple launched the Liu Haiping iPhone X, the mobile phone industry has set off a wave of Liu Haiping. After that, many manufacturers want to seek new breakthroughs on the full screen, but often only stay in the size of the Liuhai area. Improve the screen ratio of these subtle changes. To talk about the recent design of the heavenly man, the non-lifting camera is the only one. The flagship mobile phone with this split structure design seems to be the current solution for the full-screen mobile phone front. The best way to install the camera without a problem, this innovative design has also won the attention of consumers for the mobile phone brand.
But the function that can withstand the consumer experience is the function that really suits them. At present, the online sales platform is not good at evaluating the model, and it is concentrated on the camera, such as 'especially easy to stick to gray', 'not long after buying The camera can't be lifted and lowered, 'the camera is loose, and the mobile phone will make a sound'. These are the actual user experience. Since the lift design is a brand new solution, there are naturally many short boards that need to be filled. First is Each time the camera is lifted, the internal loss of the component will be caused. In addition, the design of the split structure makes the phone's sealing performance drop, waterproof, and dustproof performance. In particular, the entire camera module is used for lifting and lowering, and the risk of dust accumulation is even greater.
At present, the brand has not responded to these bad experiences. Some customers even suggested that the user push the camera back by hand. It can be seen that the brand has not yet made a solution to the subsequent use of the pop-up camera. In addition, these The model uses a pop-up camera, which is mainly for the camera function, especially the self-timer function. However, in order to achieve the pop-up effect, and do not want to excessively increase the thickness, the pixels of the self-timer front lens can only be seriously shrunk. Today, users are increasingly demanding the camera function, sacrificing the front camera pixels, let the function make concessions for the appearance of the phone, this approach ignores the user experience.
As a high-end flagship model, the glory Note10 does not use innovative design in the appearance of the camera, but glory focuses on the camera's shooting function. The front camera of Glory Note10 has 13 million pixels, which can basically satisfy the user's self-timer. Demand, coupled with the newly adopted AI photography technology, blurs the background based on the AI algorithm, and allows the mobile phone to intelligently skin the skin according to the shooting scene. The glory is not to give up innovation, but to focus innovation on the user experience. Casting flagship quality from the perspective of mobile phone users.
Functional compromise in appearance Is it a high-end flagship machine?
The biggest advantage of the lift camera is that it gives the user a sense of technology and a comprehensive screen problem. It has created a strong push for the introduction of innovative technology into the mobile phone. However, the problems arising from the lift camera are causing consumer concerns. It is worth thinking about. In fact, the user experience is a very important part of the basic connotation of a high-end flagship machine, and the practice of the lift camera sacrifices the experience of some users as innovation, and even pursues more. High-screen accounts for the cost of visual aesthetics. This is contrary to the goal of pursuing user experience and mobile phone functions in the development of flagship models.
Will the compromise of functionality and appearance become the trend of mobile phone R&D in the future? This is not a certain number. It should be inferred from the follow-up response of consumers in the mobile phone market. But one thing is certain, the high-end flagship model, It is not a pursuit of short-lived technology or design synonymous. Pursue the user experience, from the customer's long-term use of mobile phone experience, just like the glory Note10, regardless of endurance, mobile phone performance or user experience are pursuing the heart of the product, often the deepest The user's heart of the mobile phone flagship.
