Retail cloud-making plan, Zhang Jindong and nearly a thousand retail cloud bosses build | 'Aspire to life'

In August, the staff of the Nanjing headquarters in Suning entered the 'combat time'. They wore white T-shirts with swearing-in words, and proved the value of their dedication with the 818 big battle report.

What makes them happy is that this year, along with them, there are more than 1,000 retail cloud stores in 27 provinces across the country, and this number is still rising.

These franchisees are called 'small town bosses'. Behind them are the vast county and town markets. The retail cloud stores they have upgraded by Suning Smart Retail have more than doubled their average sales and increased their inventory turnover. 6 times, the repurchase rate has increased by 100%, and the profit amount is 2-3 times that of the market.

The sense of gain from these figures made the town bosses happy, and Zhang Jindong, chairman of Suning Holding Group, recalled himself in 1990. 'Twenty-eight years ago, I started my business from a small store. I am a buyer, a sales manager, and I have to manage logistics and services. Although it is very hard, it is very fulfilling and very happy. ' On August 8th, at the Suning Retail Cloud Partner Conference entitled 'Smart Retailing for the Future', Faced with more than a thousand retail cloud franchisees from all over the country, Zhang Jindong admits that letting himself and his family live a good life is the original intention of his business.

Zhang Jindong, Chairman of Suning Holding Group, spoke at the Suning Retail Cloud Partner Conference

But today's Zhang Jindong, Ida is also a world of business as a business belief. 'We hope that through the highways exported by Suning's smart retail capacity, links the capillaries scattered in the vast county and town markets, using the Internet to layout, develop county and town markets With an open connection and a win-win cooperation, we will empower county and town retailers to create a new force that will lead the development of consumer economy in China's county and town markets.

Zhang Jindong's smart retail development strategy is showing speed and passion every day. Up to now, Suning has added more than 2,000 smart retail stores in the past six months, including more than 1,000 retail cloud stores. These retail cloud stores cover nearly 27 counties and towns in 27 provinces across the country. In July, even 7.5 stores were opened daily, and the overall sales scale increased by 100 times in half a year.

The retail cloud that has been born out has become a smart retail 'new species' in the county market. But Zhang Jindong hopes to build a beautiful new era of consumption upgrade. 'The development of retail cloud, let franchisees truly create wealth At the same time, the service is the only product of Suning, which pays attention to the user experience and is well-known in order to make the store long-term.

Zhang Jindong, Chairman of Suning Holding Group, interacts with representatives of Suning Retail Cloud franchisees

You don’t need to dig into the net to share Suning’s resources.

'I have been a home appliance agent for 20 years, but the traditional model has a single product structure. The diversified development of Suning has brought me high returns, high profits, and more confidence. Suning is a respectable Enterprise. 'The 49-year-old Jing Xisheng is the first franchisee to sign the Suning retail cloud contract in Shaanxi. Before the conference, he and nine other retail cloud franchisees from Hefei, Zhengzhou, Beijing, Wuhan, etc. When Zhang Jindong conducted face-to-face exchanges, he frankly expressed his affection for Suning's retail cloud.

'In the Internet age, we are more concerned about the infrastructure of the long-term development of the company, and can not be confused by the limitations of the market. 'The sharing of Jing Xisheng, let Zhang Jindong feel a lot, 'Suning's online and offline integration development model, always adhere to the core Capacity building, we also hope that all entrepreneurs who adhere to core capacity building can be respected by the market. As long as they persist, there must be opportunities.

Zhang Jindong said that Suning's transformation from professional retail to comprehensive chain retailing to today's smart retailing, in essence, has benefited from the accumulation of capital, technology and talent over the years.

At present, Suning is increasing the export capacity of smart retail to online and offline, and the majority of franchisees are important support for Suning to connect the county market. Zhang Jindong said frankly, 'Suning wants to use smart retail ability, systematic output of eight industrial resources Let the retail cloud store become the most prosperous and most active retail force in the county market.

In order to help the retail cloud to continue to serve the county and town market more efficiently, at the semi-annual work conference of Suning ten days ago, Zhang Jindong repeatedly mentioned the need to promote the capitalization operation of the retail cloud, let the retail cloud management team and Retail cloud partners benefit sharing, value creation.

Suning Retail Cloud Store is mainly for the county town market with a population of 2-4 million. It adopts the model of 'franchise store direct management', that is, the franchisees bear the operating costs such as rent, decoration, employee compensation, etc., but can share the brand of Suning. , commodities, sales, publicity, logistics, services and many other resources. Retail cloud can empower the business, from selection, procurement to marketing, promotion to service, after-sales, etc., are provided by Suning professional guidance. After one year The development of Suning's retail cloud stores has reached 1010.

Zhang Jindong hopes that through a series of merchandise supply chain resources, intelligent retail operation capabilities, massive data resources, multi-scenario value-added services, and a nationwide warehousing service, through a series of commodity supply chain resources, ' You no longer need to dig into the net red, you can enjoy the various resources of Suning, including the annual promotion bonus of 10 billion yuan.

12,000 stores in three years, promoting the rise of new scale of consumption in counties and towns

Value sharing with retail cloud franchisees, the history of traditional retail booms from Zhang Jindong. 'A few years ago, when the e-commerce developed rapidly, the traditional retail days were not good. Now, when the focus of market competition is gradually returning to the line, traditional retail stores There is still no future. Because new technologies represented by big data, artificial intelligence, and the Internet of Things are becoming the new standard for enterprises, a series of new formats, new species are undergoing subversive reconstruction of traditional formats.

Nowadays, Zhang Jindong is investing the accumulation of funds, technology and talents unreservedly in the county and town markets, leading the consumption upgrade of the county and town markets, and there is also a vigorous growth there. In his view, 'Every entrepreneur is worth Awe, especially entrepreneurs who started from scratch. '

According to the National Bureau of Statistics, in the first half of this year, the growth rate of rural consumer goods retailed faster than that of urban areas. The retail sales of rural consumer goods market increased by 10.5% over the previous year. The growth rate was 1.3 percentage points higher than the urban market. The rural market accounted for the total retail sales of consumer goods. The proportion was 14.4%, an increase of 0.1 percentage points over the previous year.

What Zhang Jindong has to do is to build a low-cost, high-efficiency solution for the development of smart retail in the county market.

At the site of the Suning Retail Cloud Partner Conference, representatives from well-known brands such as Haier, Midea, and Huawei were also invited to attend. In the layout of Zhang Jindong, the development of county and town markets, the construction of commodity services centered on the needs of users in counties and towns system.

In Zhang Jindong's view, the fast-growing county and town market is a key force to promote the development of Chinese brands. Suning will cooperate with the majority of brands to innovate the county market supply chain system, and through C2B reverse customization to create more in line with market demand, more popular with users. The quality of goods, the establishment of a more efficient, more accurate county and town market circulation network.

In order to promote the stable and rapid development of each retail cloud store, Zhang Jindong promised to the partners of the retail Yunmen store that within three years, Suning will complete the first round of retail cloud platform for wealth planning, and in 2020, to deploy 12,000 retail cloud stores. It has nurtured more than 1,000 gold merchants with an annual sales scale of 10 million yuan, and promoted the large-scale rise of new business models in the county and town consumer markets.

'Suning will be a century-old store, will maintain the stability of the retail cloud policy, sustainability and long-term profitability. ' Faced with the vast county and town market, Zhang Jindong believes, share the brand with partners, enrich the user experience, let the service The concept of Suning’s only product is everywhere, and the future is worth looking forward to.