County town retail unicorn was born | Suning retail cloud next year sword refers to 8000 stores

The 'great storm' is about to sweep across the country, and the center of this storm is in Nanjing.

On August 8th, more than 1,000 county and town partners, brand owners and operators from all over the country gathered at the Suning headquarters in Nanjing to participate in the retail cloud partner conference with the theme of “Smarting for the Future”. They and the thousands of Suning retail cloud stores in the country they represent are in this storm and become the best interpretation of the consumption upgrade in the new era county and town market.

'We hope that through the highways exported by smart retail capabilities, we will open up the capillaries scattered in the vast county and town markets, use the Internet to develop the county and town markets, and empower the county and town retailers with an open connection and a win-win cooperation. A group of new forces leading the development of consumer economy in China's county and town markets. 'Zhang Ningdong, chairman of Suning Holdings Group, said at the conference, 'Entrepreneurship is very hard, but very happy. Today, not only the retail cloud, but also the retail cloud. The spirit of entrepreneurial struggle. '

Chairman of Suning Holding Group delivered a speech

In 2019, the sword refers to 8,000, and the sales scale has broken 30 billion.

Relevant research shows that at present, the population of counties and towns in China accounts for nearly 70% of the total population. 3C, at least 40% of household appliances and other industries are concentrated in counties and towns, and the market scale is about 900 billion yuan. Now, how to expand the blue ocean of the fourth and sixth grades, realize The grid reshaping of county and town market channels has become an industry trend in the context of smart retailing.

Suning's retail cloud is positioned in the blue ocean of this market. With the ecological resources of Suning's smart retail, the brand, supply chain, technology, logistics, finance and other full-value chains will be able to franchisees. In just over half a year, the retail cloud store It has become the format of the county town market 'stars', traffic harvesting tools. As of August 8, the retail cloud has opened 1010 new countries nationwide, covering 27 provinces and nearly 1,000 counties and towns. According to statistics of opened stores. At present, the average retail sales of retail clouds has increased by more than 2 times, and the capital turnover has increased by 6 times.

On July 30, the retail cloud opened its 1000th store

In fact, when the retail cloud started, the monthly sales volume was only 10 million. In the first quarter of 2018, the total sales volume of the retail cloud exceeded 1 billion. In the second quarter of this year, the overall sales volume of the retail cloud has exceeded 1 billion. Gu Wei, vice president of Suning Tesco Group, said , 'Now we have to integrate more than 2,400 county and town direct stores into the retail cloud, so the overall size of the retail cloud store will reach 3,500. ' It is reported that the retail cloud plan will open to 5,000 at the end of this year, 2019 The year is more than 8,000 swords, 30 billion sales scale.

'At present, the retail cloud has become one of the most rapid and mature new species in Suning's new formats.' Zhang Jindong said that the future retail cloud will join the partners and become the Internet infrastructure for the county towns under the consumption upgrade. Builders and service providers.

Create 1,000 tens of millions of merchants in three years, 'Retail Yun County Town Alliance' to open the empowerment 2.0 era

'28 years ago, I started my business from a small store, knowing the hardships and difficulties of entrepreneurs. 'Zhang Jindong said, 'So, the empowerment of smart retail, the first is to build a lower cost digital operation for everyone. Management system, output a set of large-flow, low-cost, high-efficiency solutions. '

In the eyes of franchisees, the output of Suning's smart retailing is 'real', 'grounded'. 'In the future, we will go from 'five forces', ie product strength, operational power, service power, synergy and scenes. Force, further upgrade support, open the empowerment 2.0 era. ' Gu Wei said that the current retail cloud is also exploring expansion categories, it is expected that the first retail cloud home store will soon be available.

Gu Wei, Vice President of Suning Tesco Group

It is reported that in order to cope with the comprehensive upgrade of the retail cloud, the conference also announced a series of policies and technical tools. The joint brand launched the 'County Town Product Strategy': 'First Class', 'Gold Card', 'Silver Card' plan is expected to include 12 strategic brands, 36 buyout products and 108 key products; joint franchisees set up a 'selection committee' to select SKUs for the county market characteristics. In terms of operations and services, they also presented retail colleges, prototypes. Management systems and other IT tools and price protection, logistics fee reduction and other heavyweight policies, to help franchisees solve business pain points.

'From the site selection, construction to opening, operation, retail cloud team is very professional, gave me too much practical help. 'Li Yuan, a franchisee from Jijie Town, Yunnan Province, said at the conference, Suning's warehousing, logistics and ringing The brand value makes his store exceptionally competitive in traditional town stores.

'In three years, we will complete the first round of retail cloud-rich plan, plan to deploy 12,000 retail cloud stores by 2020, and cultivate more than 1,000 gold-brand merchants with annual sales of 10 million yuan to promote the scale of new business formats in the county and town consumer markets. The rise of the rise. ' Zhang Jindong said.

Suning and partners launch 'Retail Yun County Town Alliance'

Some analysts believe that, in view of Suning's smart retail development strategy last year, Suning is now becoming a smart retail model for domestic O2O integration. It is reported that for further channels under the multi-format layout of 'two big ones and one small one'. Shen, promoting the upgrading of consumption in the county and town market, this conference Suning and its partners launched the 'Retail Cloud County Alliance', dedicated to building a new channel for quality consumption in the county market.

Nowadays, a 'great storm' of upgrading the consumption of a county town has already hit.