For the Meizu brand, everyone is familiar with it. A few years ago, people only need to mention the domestic mobile phone, they will naturally think of young people - Meizu. Meizu mobile phone is a young consumer group, its products are cheap and good. The route, beautiful appearance, superior design, is also very popular among the students.
In 2015, the Meizu note series and the mx series of mobile phones were in a mess, which made many people familiar with the brand. Everyone praised the Meizu mobile phone, the performance is better, the mobile phone is very affordable. But who knows, only in short After a year's time, Meizu's sales have undergone earth-shaking changes.
Since 2016, mobile phone manufacturers' "arms race" has reached a new height. The Meizu mobile phone has begun to be out of touch in this part, and its performance has been surpassed by friends, and has gradually become a weak position of Meizu. In the same price mobile phone, the performance is weak. MediaTek chips have made Meizu's market competitiveness very bad.
According to IDC market research data, Meizu mobile phone sales in 2016 was 2,200 units, and this data fell 25.91% in 2017, only 16.3 million units. Meizu mobile phone from the company that shouldered shoulders with Xiaomi, but now, it is single The quarterly shipments are only a quarter of the millet, and the glory is no longer.
So Meizu began a long road of 'rejuvenation', the first to be the Meizu Pro7 series mobile phone. In this series, Meizu added the mobile phone's secondary screen for the first time. I wanted to attract the attention of young users with this new trick, but because Meizu took MediaTek X30 directly rose to more than 3,000 yuan and lost.
Then there is the Meizu 15 series mobile phone. This series has become the product of the 'small test knife', because after a lapse of years, Meizu once again uses Qualcomm's processor. From the actual experience, Meizu's mobile phone performance has been greatly improved. The degree of compensation, at least has reached the mainstream level. But want the flagship level of performance, this is not enough.
Seeing this, I think everyone has a spectrum in mind. The reason why Meizu has fallen is very much related to the mobile phone processor. A few years ago, the mobile phone competition was not as big as it is now, and the mobile phone processor is only enough. The increase, if the user does not get the top performance experience, who will pay for your product?
Fortunately, Meizu understands this truth. Meizu founder Huang Zhang revealed that Meizu’s flagship product will completely separate from MediaTek. Meizu 16 will be equipped with the most powerful Qualcomm Snapdragon 845 chip and 8GB of large memory. Meizu 16 will also have fingerprints on the screen, non-bangs full screen design, etc. Regardless of performance or appearance, Meizu 16 has been given to the public by Meizu.
Meizu finally wakes up, but the time left for Huang Zhang is not much. According to IDC market data, the current domestic mobile phone market share has been divided by Apple, Huawei, Xiaomi, OPPO/vivo, the remaining part only accounted for less than 15% Meizu wants to reproduce the glory of the past, the difficulty can be imagined. In general, Meizu wants to counterattack, but also needs a long way.
