Sony brings 8K, HDR, IP Live, Black Crystal and other cutting-edge technologies to BIRTV2018

Sony booth map

August 22-25, 2018, the 27th Beijing International Radio, Film and Television Exhibition (BIRTV2018) will be held at the China International Exhibition Center. Sony China Professional Systems Group will participate in BIRTV 2018, continuing to 'beyond the boundaries· The definition of the future's theme will not only showcase 4K, HDR, IP Live live production transmission, media asset management, etc., but also keep up with the trend of the times, showing Sony's 8K, HDR high dynamic range and other content production. Powerful ability to bring innovative experience and new work efficiency to users.

On August 8, 2018, Sony held the BIRTV2018 Sony exhibition media conference at the Sony Imaging Technology Institute. Mr. Ben Yegui, President of Sony China Professional Systems Group, introduced the achievements of the group and the future development direction; Vice President of Sony Corporation Mr. Hong Zhi introduced the development trend of technology and the global case that has been implemented; Mr. Sun Zili, Director of Innovation Business Development, introduced the participation of BIRTV 2018.

President of Sony China Professional Systems Group - Opening Speech by Hirano Hirano

Vice President of Sony Imaging Products and Solutions Co., Ltd. - Tongshan Hongzhi speaks

Director of Program Production Marketing - Sun Zili speaks

Sony China Professional Systems Group adheres to the theme of 'Beyond Definition', which will bring users newer technology applications and better solutions. Now, the application of 4K solutions has begun. Popularization, Sony can meet the needs of all levels of users about 4K solutions. In the market, 8K applications have begun to take shape. BIRTV2018 as an important exhibition in the industry, Sony will put 8K, HDR as one of the focus of the exhibition. Now Both government departments and production departments, including the recent international large-scale broadcast events, are vigorously developing 8K applications. 8K and HDR applications will provide users with a better image viewing experience, because in the field of ultra-HD applications, High dynamics and wide color gamut are standard. Sony's complete SR-Live, wireless solution will also escort 8K applications. In addition, 8K applications are not limited to program production, but also include Crystal LED 'black. Color crystal's and other output devices, users can feel the high-definition picture quality brought by Sony on the spot, and enjoy the visual shock brought by future images in advance. .

The Sony show is divided into 8B hall interiors, Hall 1 movie booths and outdoor OB vans in three areas. The main exhibition hall is located in Hall 8B. Users can experience 8K Crystal LED 'Black Color Crystal', IP Live, SR New technology applications and solutions such as Live, HDR, Massive Disc Storage; the 1st Hall movie booth will showcase the latest model of the Sony Digital Cinema Projection System; in the outdoor broadcast car show area, there will be a 32 channel and two 28 channels. 4. 4K/IP OB van exhibited and held a grand handover ceremony.

Hall 8B

In the main exhibition hall of Hall 8B, the most striking is a giant 8K Crystal LED 'Black Crystal' display with a length of nearly 10 meters and a height of nearly 5.4 meters. This 440-inch screen is made up of Sony's own Crystal LED. It was exhibited for the first time in China and was only carried out within 4 days of BIRTV. Based on the advantages of native contrast ratio of 1,000,000:1 and HDR high dynamic range and wide color gamut support, the video content played is native 8K, I believe It will bring shocking and extraordinary video experience to visitors. A famous TV station in the United States has also adopted this 'black color crystal' display for broadcasting and television broadcasting related applications. Many international big-name automobile manufacturers are also using it for design and development. Work; Eastern Airlines and other large companies have installed this 'black color crystal' display for various applications. Crystal LED 'Black Color Crystal' display system uses 7thsense Design's Delta Media Server. 7thsense Design is a company A multi-honor professional-grade hardware and software company that specializes in high-end media services and projection services of any shape. (For more information on 7thSense Design, visit www.7thsensedesi Gn.com)

Crystal LED 'Black Color Crystal' display US infocomm exhibition site map

The medium-sized box-type broadcast system OB Cab 'Mobile Broadcasting Cabin' is also the focus of this exhibition. The OB Cab system is characterized by flexible application, convenient construction, comprehensive equipment, air conditioning, complete power distribution system, and can be transported to the shooting site by trailer. It is very suitable for environments such as reality shows and sports leagues that require frequent transitions for shooting.

In the IP Live booth, users can experience Sony's growing high-end live production solution products. In addition to the development of the Network Media Interface (NMI), it is a new creation and SMPTE ST 2110 media transmission standard, as well as NMOS IS-04/05 equipment. The compatibility of discovery and management protocols is designed to gradually drive the broader interoperability of IP Live programming solutions. Sony has always fulfilled its commitment to support open standards, and its on-site production system solutions continue to grow and develop – The system camera, multi-format switcher and program production server will support IP and 12G-SDI interfaces to provide users with more flexibility. Sony IPLive technology supports mature and secure NMI (NMI was recognized as Japanese industry at the end of July). The association's popular standard ARIB STD-B73), which supports the ST2110 standard. The Sony field solution consisting of the new flagship video switcher, the XVS-9000 system, will be fully demonstrated at the BIRTV booth.

SR Live, Sony offers system equipment, workflow and record format options, providing flexible options for a variety of HDR productions. Currently, Sony has built a 'SR Live for HDR' workflow that allows simultaneous 4K HDR and HD SDR programming. Production. Sony offers 4K HDR Live system with HDC4300/ HDC4800 studio camera, HDRC-4000 converter and PWS-4500 server as the core to handle the real-time production transmission of large-scale evening parties/races. With HDRC conversion equipment, users can realize Simultaneous production of HDR and SDR programs, simultaneous broadcast, real-time and accurate conversion of video production in different formats, different color gamuts, and different dynamic format standards, enabling HDR image production and traditional 4K SDR and HD for production organizations Production capability, allowing users to be compatible with standard dynamic range rebroadcasts without increasing costs, and implementing IP transmission to transmit and output 4K broadcast video.

UHD video camera in the exhibition, China's three starting 8K imager flagship broadcast cameras UHC-8300 will be the site for the user tasting. 8K (7680 x 4320) 120p format provides a balanced collection of high-resolution material, with amazing the depth of field effects and wide dynamic range, very suitable for shooting HDR source. UHC-8300 can be used not only 8K format program production, can also be used to make 4K, 8K same time, 4K and HD signal output, will offer customers better Choice of space.

Digital movie cameras CineAltaV (abroad, said: VENICE).. Is one of the show's key products CineAltaV digital cinema projectors are the first to adopt a true full-frame imagers in the industry, based on the tradition of innovation Super 35mm filmmaking technology CineAltaV 6K resolution achieves high resolution with resolution and latitude, a good balance of gamut and noise levels, and a shallower depth of field of 1-2 than the Super 35mm imager. A larger imager can capture a wider range. screen. in addition, CineAltaV but also the world leader compared with the 8-speed ND filter system. At present, there are already many well-known directors such as "Avatar" 2, 3 director James Cameron, the famous Chinese director Zhang Yimou's new film " One second, the film version of "The Dream of Red Mansions" directed by Hu Mei began to use CineAltaV for creation.

The PXW-FS5M2/FS5M2K released in April this year is also a new product of this BIRTV exhibition. The FS5M2 inherits the FS5's light and compact but high-quality shooting features, and adopts a new color science, which makes the picture more cinematic. At the same time, the direct output of the body RAW also provides a favorable guarantee for high-quality material recording.

In April of this year, Sony released two PXW-Z280 and PXW-Z190 handheld 4K camcorders in China, which opened the 4K handheld era of Sony 3CMOS imaging. The PXW-Z280 is equipped with three 1/2-inch Exmor R CMOS devices. 4K imager with high sensitivity of F13 (50p), long zoom ratio and deep depth of field, ideal for news capture shooting, 4K 4:2:2 10-bit performance increases the vividness of the image and the delicate color level, also Equipped with 12G-SDI output. The PXW-Z190 features a newly developed three 1/2.8-inch Exmor R CMOS 4K imager that independently captures RGB light and delivers 4K 50p / 60p in high resolution and wide color gamut Image. 25x optical zoom lens, which can meet the wide focal length range required for a variety of shooting, and equipped with three independent lens rings for users to operate more intuitively. PXW-Z280 and PXW-Z190 support stepless adjustable ND. Face detection facial focusing function, and support HLG/BT.2020 shooting, is a tool for the production of 4K era news and other programs. Sony will also launch a handheld weapon at this exhibition.

The safe storage of data is also very important. For this reason, Sony continues to expand the Optical Disc Archive. This new enterprise-class mass data storage system can achieve a maximum capacity of 42PB. With 4K and 8K content. Rapid popularity, I believe that Sony's mass storage system will become a very suitable exchange medium for ultra-high definition programs. At the same time, it also launched a new pilot-based integrated media asset management system - Navigator X, which can not only support cross-platform use of Windows and MacOS systems. It can also customize workflow, cluster control, and even powerful artificial intelligence search functions such as: face recognition, object recognition, etc. With ODS-D280U drive and Petasite CD library, it can flexibly form various practical systems. It not only satisfies traditional film and television production units, but also applies to education, public security, archives and many other industry users.

In the monitor exhibition area, the audience can taste the Sony high school low-end monitor series, including a variety of HDR monitors. PVM-X550 large size 4K OLED monitor for precise color and quality control, high Brightness 4K/HDR mode will be on display for the first time, supporting all HDR EOTF curves. The BVM-E171 will support low-cost HD/HDR production monitoring with the newly upgraded HDR option. Professional precision monitor, let 4K/ The perfect presentation of HDR, to meet the diversified, multi-level monitoring needs.

Conference site

Hall 1 movie booth

At the No. 1 movie booth, Sony will exhibit a small laser film projector that is expected to be the SRX-R608. The SRX-R608's noise and size are greatly reduced, but the screening effect still maintains Sony's consistent standards and requirements. The high-end users who have been highly anticipated have still experienced Sony's high-end level. Sony has combined two advanced projector technologies, the 4K SXRD display chip and the phosphor laser source, to create this powerful small laser film projector. —SXR-R608. This projector is ideal for small studios and machine room applications. Thanks to the SXRD 4K chip, it can project four times the resolution of 2K resolution and 10,000:1 high contrast. A clearer picture allows viewers to enjoy the presentation content for a more immersive experience.

Outdoor broadcast car exhibition area

The outdoor broadcast car exhibition area will have three Sony China Professional Systems Group integrated integrated OB vehicles, including a Zhejiang Broadcasting and Television Group's 32 channel 4K/IP OB truck and two Beijing Ruichi SiChuang Film and Television Culture Co., Ltd. 28 channel 4K/IP OB van, and will hold a grand delivery ceremony. In the field production for market demand, Sony pays attention to work efficiency and content value, providing users with 4K to 8K SR Live and IP Live workflow These technologies and applications will be fully valued as a whole system solution in Sony's OB car project.

BIRTV2018 Sony Pavilion is looking forward to your visit!

Time: August 22-25, 2018;

Venue: China International Exhibition Center (Jing'anzhuang);

Venue: Zone B, Zone B, Hall 1, 2nd Floor, Digital Theater District, Outdoor Broadcasting Car Zone

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