20th Anniversary Departure | TCL Refrigerator Washing Machine Global Strategic Partner Conference Opens

On August 8, 2018, the Global Strategic Partner Conference of Heart Unbounded-2018TCL Refrigerator Washing Machine was grandly opened in Hefei, Anhui. The strategic partner of TCL refrigerator washing machine from all over the world gathered in Hefei, Anhui Province to witness the TCL refrigerator washing machine for 20 years. The achievements of users in a healthy life; together to help the TCL refrigerator washing machine stand at a new starting point in the new era, open a new journey, starting from the heart.

Heart·Unbounded-2018TCL Refrigerator Washing Machine Global Strategic Partner Conference

Live event

At this strategic partner conference, TCL refrigerator washing machine continued to deepen the brand product strategy upgrade, focusing on the healthy life of users, taking the user's needs as the origin, constantly innovating the design, innovative technology to explain the infinite possibilities for a better life, for the healthy life of the family. Bring smart love and infinite touch.

TCL refrigerator washing machine does not forget to start from the heart, to innovate for a healthy life

TCL refrigerator washing machine was established in 1998, along with the reform and opening up all the way, 20 years of hard work and pragmatic innovation, in the spirit of dare to dare to persist, to cultivate, thorns, and the Chinese economy share the fate. 20 years, TCL refrigerator washing machine not forget At the beginning, we adhere to the pragmatic and innovative corporate philosophy and innovate for the healthy life of our users. We will adhere to the industry's spirit of craftsmanship, promote the innovation and upgrading of China's household appliance industry, practice the big country brand, and pay tribute to the great era.

In the 'Talk with the Times' link, Wei Jun, General Manager of Zhongyikang White Power Division, Zhang Xiaoguang, General Manager of TCL Group Brand Management Center, and Wang Xianju, General Manager of TCL White Appliances Division, together with the future development trend of China's home appliance industry, the new era gives The new mission of TCL refrigerator washing machine and how to innovate for the healthy life of users have been discussed in depth.

Dialogue with the times

Wei Jun, general manager of Zhongyikang White Power Division, believes that the rapid development of China's economy and the changes in the structure of consumer groups have brought new demands for the upgrading of household appliances. In the new era, companies must be good at capturing and guiding new demands in such markets. At the same time, with the rise of healthy China as a national strategy, health has become a new mission of the home appliance industry, which coincides with the user's main appeal for healthy white electricity.

Zhang Xiaoguang, general manager of TCL Group Brand Management Center, mentioned that with 40 years of China's reform and opening up, TCL has undergone 37 years of development and 19 years of global exploration. As a global member of the 100 billion clubs and the pioneer of the times, TCL Group is committed to becoming intelligent. A global leader in product manufacturing and Internet services, with the global vision and pattern to compete with world brands, to bring a better intelligent life experience to global users, accelerate the realization of the new era of Chinese brands to the world.

Wang Xianju, general manager of TCL White Appliances Business Unit, said that the initial intention of TCL refrigerator washing machine is to inherit the pragmatic and innovative corporate philosophy and innovate for the healthy life of users. In the new era, TCL refrigerator washing machine will stick to its original intention and unswervingly promote the group's double +Strategy' Transformational landing, with the innovative spirit of dare to dare to adhere to, focus on product innovation, with exquisite craftsmanship, excellence, to provide users with the ultimate product experience and service, become a user's intimate life assistant and health 1. Butler, promote the innovation and upgrading of China's home appliance industry, practice the role of big country brands, and shoulder the mission of the new era.

TCL washing machine focuses on pollution-free health + from this farewell to laundry secondary pollution

You can repeat a simple thing, you can become an expert; you can do a repetitive thing and you can be a winner. This sentence is a masterpiece of the 20-year history of TCL washing machines. The best interpretation of TCL corporate culture. For many years TCL washing machine exclusive user needs, brave to break the traditional thinking, through technological innovation, the first category of pollution-free washing machine, a strong breakthrough in the rise, occupying a place in the washing machine industry.

In March 2016, TCL refrigerator washing machine opened a revolutionary subversive pollution-free washing machine, and the pollution-free washing machine began to enter the historical stage. In August 2016, the TCL pollution-free drum washing machine was introduced to realize the drum anti-fouling system solution. In March 2017, the first non-pollution barrel in the barrel washing machine became the founder of the free sewage system solution, the developer of the pollution-free washing machine standard, the first featured product certification winner of the China Light Industry Federation, In March 2018, the strategy of 'free pollution +' was released. TCL washing machine will take the lead in achieving the whole line of pollution-free products in 2018. At the same time, it will stop the research and development investment of non-stainless products, and stop production of non-soil-free products in 2020. Washing machines, gradually promote health care to a new milestone, so that pollution-free + truly become a standard of healthy living.

Pollution-free washing machine display area

With the continuous upgrading of innovative products and the guidance of the 'free pollution +' strategy, TCL washing machines shipped more than 1 million units in the first half of 2018, with revenue up 16.6% year-on-year, ranking sixth in the industry; 2018 and 2016 Compared with the same period of last year, the proportion of drums increased from 15.2% to 26.8%, the proportion of large capacity (8KG and above) increased from 18.4% to 42%, and the brand index increased from 58 to 70. TCL washing machines have achieved quality growth for many years. The power behind it stems from innovative products and an initial commitment to 'innovate for a healthy life for the user'.

After the release of the 'No Pollution+' strategy, TCL washing machines continue to deepen the 'free pollution +' strategy through continuous technological innovation. At present, TCL pollution-free washing machines have achieved all-round, full-process, 100% free of life. All-round pollution-free will completely bid farewell to solid contaminants (filaments, hair, metals, oxides, etc.) and germs (bacterial micro-organisms); the whole process of pollution-free makes the washing operation easier, the dirt-free is more convenient, and the user feels relieved Rest assured, each time is a brand new laundry experience; life-saving and pollution-free, the TCL pollution-free washing machine's product life cycle, no matter how long it will not cause pollution during use, truly solve the actual pain points of the user's laundry, Allow users to 'use comfort, use pleasure'.

TCL T-DI intelligent and precise delivery

For the needs of users after washing and drying, TCL pollution-free washing machine adopts the first low-temperature quick-drying condensing type washing and drying machine, double-layer high-efficiency metal condenser, achieving 40-minute speed-washing and drying--two shirts and 40-minute speed washing Drying, washing and drying, 2 shirts are dried at a speed of 26 minutes; at the same time, the drying temperature is 50 degrees low temperature drying, so that the clothes can be refined even in the low temperature drying process, even wool, down, silk and other materials. Dry care, intimate washing assists to give users a pleasant product experience, really 'like to use' TCL pollution-free washing machine.

At the same time, it is aimed at the cross-contamination health trouble caused by multi-person laundry in the family. The 1+N exclusive space of TCL pollution-free washing machine uses the innovative barrel-bucket technology principle to create a '1+N' washing mode to realize a washing machine. The whole family needs health, exclusive customization for the whole family's healthy laundry, truly healthy +, exclusive +.

Pollution-free bucket in the barrel washing machine display area

A lot of things, not because you see hope, but because you insist on seeing hope. TCL refrigerator washing machine has been ploughing for many years, with a heartfelt heart, and strives for the health and comfort of users to never stop. The spirit of eagerness, The attitude of excellence, the perfect and demanding, has made great products. The new TCL pollution-free drum washing machine fully demonstrates the beauty of the heart. The full touch panel, using a new in-film transfer process, not only clearer display The touch is more sensitive; the back side of the washing machine adopts the shape damping and the noise reduction design, which makes the overall strength of the box increase by 20%, the noise of the washing process is reduced by 2dB, and the use is more silent; the washing machine door adopts the electromagnetic door lock, only The liquid detergent box enhances the feel of the drawer, makes the user feel more intimate, truly meticulous, people-oriented, and the TCL pollution-free washing machine full of ingenuity from the inside to the outside is outstanding in quality and reasonable for the user. From '.

TCL new 7 series sewage washing machine

The earliest washing machines appeared only to make the clothes clean, and the non-soil washing machines appeared to make the clothes clean and healthy, ensuring 24 hours of peace of mind, and easily responding to various occasions. Today, TCL pollution-free washing machines are creating for users. Clean laundry, healthy care, comfortable to wear and dignified all-round caring.

TCL refrigerator focuses on smart health and air cooling + creating a full chain of smart and healthy life

Everything is great because of courage, all development comes from dare to do, all achievements stem from the insistence on innovation. TCL refrigerator has been focusing on the health management of food for many years, and strives to create the perfect food storage fresh solution for users, all-round precision Take care of the ingredients and protect the health of the users.

In August 2015, TCL refrigerators started TCL negative oxygen ion (AAT) fresh-keeping refrigerators, indicating that they began to focus on fresh storage of ingredients. By 2016, TCL refrigerators first promoted TCL air-cooled double-conversion refrigerators, highlighting the limitations of industry air-cooling technology. By 2017, the global release of TCL integrated variable frequency air-cooled refrigerator, the industry's first integrated inverter air cooling technology; in March 2018, the comprehensive upgrade of smart health 'air cooling +' strategy, AAT intelligent sterilization system in 250L or more products Complete the popularization, achieve 100% of the new products with antibacterial door seals, handles, by 2020, TCL refrigerators will achieve a healthy refrigerator sales of 70%.

TCL negative oxygen ion (AAT) fresh refrigerator

After the release of the smart health 'wind-cool +' strategy, TCL refrigerator has not stopped, continue to deepen the wisdom and health 'wind-cool +' strategy, and is the first in the industry to propose smart health +, to 'quick cold lock + natural fresh' + Smart health as the core content. TCL refrigerator research and development expert team from the perspective of the entire refrigeration system, through several years of matching and experimentation, through the first integrated frequency air cooling technology to achieve 2 minutes of rapid cooling 1 ° C, quickly lock the original ingredients The juice is delicious, ensuring the original flavor of the ingredients, and it is really fast-locking; the smart wind technology is truly intelligently sensing the temperature of the ingredients and the temperature change of the refrigerator space, just like the 'central air conditioner' of the ingredients, the wisdom of the precise swing and the wind, get rid of The problem of direct blowing food, rapid and even cooling, keeping the temperature in the space constant, lasting for food fresh; at the same time, the permanent AAT negative oxygen ion freshening technology in the whole space, so that the negative ion content in the refrigerator reaches 1200 or more per cubic centimeter, which is the ingredients. Provides 360-degree maintenance of dust removal, deodorization, sterilization and fresh care, achieving a 7-day water retention rate of more than 90% for fruits and vegetables; and creating a wet and dry partition according to the needs of different ingredients, 3

TCL healthy air-cooled refrigerator

In terms of health, TCL refrigerator has a comprehensive health protection. In the outside of the refrigerator, TCL refrigerator is the first in the industry to achieve the anti-mold level 1 silver ion antibacterial handle, to achieve sterilization and does not harm normal cells, antibacterial rate of 99 %, and use anti-mildew grade 1 antibacterial door seal, the sterilization rate of Escherichia coli, Staphylococcus aureus is as high as 99%; AAT intelligent sterilization system inside the refrigerator, through the combination of AAT + smart wind, can actively remove 91.17% in the refrigerator Escherichia coli, T-Hips modified antibacterial material, can actively remove 90.68% of Staphylococcus aureus in the refrigerator, trimethylamine, ethanethiol reduction rate of 90.6%, 86.7%, truly for users to create from shopping to food storage, The whole chain of three meals a day is a healthy and healthy life.

TCL BCD-490WBEPF A2 fantasy series

Good product concept needs to have a good platform to achieve, but also need to have the ingenious workers to polish. The wisdom of countless TCL craftsmen has created the achievements of TCL integrated inverter air-cooled refrigerators today. Most of them may work together with work clothes. A toolbox is a lifelong work. But this overalls is the stage of dreams. This toolbox is the way to the dream. It is also the unremitting persistence of countless ingenuity workers that let TCL refrigerators have no mass quality problems for 1398 days, and This number is still growing!

Innovate in the way of product service, with the heart of the user's life

In the past 20 years, TCL refrigerator washing machine has focused on the healthy life of users, taking the needs of users as the origin, and is committed to providing users with meticulous and considerate service. For users, TCL refrigerator washing machine is intimate, leading the new era of healthy quality lifestyle, creating products, sales and after-sales As a whole process service system, it becomes the user's intimate life assistant and health butler. The product details are perfect to show the TCL refrigerator washing machine to the user.

TCL with the heart of the user's life

With the accelerated pace of life, users are more inclined to pay attention to the details of the products in the selection of refrigerator washing machine products, thus eliminating the trivial details and having a more comfortable and healthy life. TCL refrigerator washing machine products highlight the aristocratic temperament in color, appearance All are minimalist and simple, blending with the home. Taking the TCL refrigerator as an example, the slim body is easier to fit into the integrated space, while the 90-degree door design perfectly matches the depth of the kitchen cabinet, while the chilled and frozen area is innovative. The use of the intermediate storage drawer design, consistent with the natural height of the human hand, more user-friendly to meet the convenience of access to food on weekdays, whether it is the elderly, children, couples, single, different ages, different groups of people, TCL refrigerator washing machine can be Give yourself a close attention.

At the end of the conference, several TCL refrigerator washing machine strategic partners and industry guests from all over the world pressed the seal on the scroll of 'TCL refrigerator washing machine for healthy living', which opened the new era and helped 'T ' Gestures fuel the TCL refrigerator washing machine.

Heart·Unbounded 2018TCL Refrigerator Washing Machine Global Strategic Partner Conference

Heart·Unbounded 2018TCL Refrigerator Washing Machine Global Strategic Partner Conference

After 20 years of hard work, the TCL refrigerator washing machine has built up its own great era with an unwavering ingenuity. The past achievements belong to the past, standing at the new starting point of the 20th anniversary, starting from 'heart' This is the most resounding voice and the firmest determination of the TCL refrigerator washing machine at the moment. There is no end to innovation for the healthy life of the user. The TCL refrigerator washing machine will continue to move forward on this uneven road and practice the role of the big country brand. , pay tribute to the great times that are coming!