Little Swan's semi-annual report for 2018 shows that in the first half of 2018, the operating income was 12.06 billion yuan, up 14.1% year-on-year; the net profit of returning home was 90 million yuan, up 23.3% year-on-year; the basic earnings per share was 1.43 yuan, and the company's revenue and profit continued to grow steadily. Gross profit margin was 26.6%, up 1.0 percentage point year-on-year, net profit margin was 8.3%, up 0.4 percentage points year-on-year. The company's profitability improved year-on-year. Its own funds were 13.5 billion yuan, up 13.1% year-on-year. The company's funds are abundant and the company is stable. The development provides a solid foundation.
Domestic sales and exports are simultaneously upgraded
In the first half of 2018, domestic sales revenue was 8.75 billion yuan, up 16.6% year-on-year, domestic gross profit margin was 32.8%, up 1.0 percentage point year-on-year. Export business income was 2.46 billion yuan, up 12.3% year-on-year, and gross profit margin was 12.0%, up 0.2 According to customs statistics, the company's export volume and export share are the first in the industry.
Continue to deepen business transformation
Based on the industry consumption upgrade and the company's sustainable development needs, during the reporting period, the company's determination to break the wrist with a strong man, deepen the transformation, continuously optimize the product structure, enhance the proportion of high-end products, and build sustainable competitiveness for the future. Although the profit growth rate has slowed down, the overall average price and the proportion of high-end products have increased significantly, and the profitability has improved significantly year-on-year.
In the second half of the year, in the face of slowing industry growth and complex and volatile external environment, the company will focus on the strategic axis, adhere to the direction of business transformation, focus on product leadership strategy, increase the listing of new products, and continuously optimize the structure and increase sales scale; Focus on global business strategy, domestic sales to implement the dual brand differentiation strategy, export deepening and Toshiba strategic cooperation; focus on efficiency-driven strategy, deepen T+3, improve digitalization 2.0, and strengthen the operational capability of the entire value chain. The company will build long-term through business transformation. Competitive ability, continue to create value for all shareholders.