Mixpanel Business Analytics Services analyzed more than 3 billion different 'events' for millions of mobile users, citing current market-leading operating system, browser and mobile operator lists in the US and around the world.
As the current statistics for the global market has not yet ended, foreign media only obtained the relevant survey results of the US market in the first half of 2018. According to the results, iOS is not only the most popular operating system in the US market, but also the operating system with the highest market share. The market share is as high as 65.54%, while Android's market share is only 34.46%. Apple has an absolute advantage.
The areas with the highest Android share are Wyoming, West Virginia and Nevada, but even so, Google's operating system still has no absolute advantage. In contrast, iOS's market share in Alaska and Connecticut. Up to 77.88% and 76.94%, which also directly led to Safari leading the way in Google Chrome with a clear advantage in mobile browser market share comparison.
However, from the perspective of the browser, the gap between the two is smaller, only about 25%, not as disparate as the operating system. What is surprising is that the third place is neither Firefox nor Opera. It's from Facebook. Yes, Facebook accounts for 7.63% of US mobile browser traffic.
Since a large number of users use Facebook's built-in browser to read news and articles, especially in the past few years, the news about the US presidential election has become a hot news. Apparently Facebook's browser has occupied the hot discussion in social media. First opportunity. Currently, there are no fewer than 12 states in the mobile browser market share of more than 10%.
From the perspective of operators, everything is expected. Verizon and AT&T are still fiercely competing for the status of the largest operator in the US. According to Mixpanel, AT&T ranks first with 28.6% market share, but Only 1% ahead of the second place Verizon.