Ou Lin's fashion label of 'Seiko quality, European aesthetics' which has been settled for 24 years is gradually being branded on its newly emerging integrated stove project and has become a solid backing for its rapid growth. 'In just two months, the number of investment More than 100 homes have been held. At the National Investment Promotion Conference held in Ningbo on August 3rd with the theme of 'Wealth Jijie', Mr. Zhang Hongjun, General Manager of Ou Lin Integrated Stove Division, expressed his enthusiasm in an interview with Aiken Power Grid. .
Zhang Hongyu, General Manager of Ou Lin Integrated Stove Division
Such a rapid expansion speed is not a small and medium-sized enterprise can operate. From manufacturing, technology research and development to marketing, after-sales service, each of the back-supporting links must be kept up to ensure the sound operation of the project, a strong group The Olin integrated stove with resource advantages and brand endorsement is clearly well prepared.
Intention dealers visit Ou Lin factory
First of all, at the manufacturing end, the nearly 200,000 square meters of modern industrial parks, the Academia Sinica, which has been invested heavily, has enabled Olin's integrated stoves to have a strong first-mover advantage in capacity expansion and product innovation. Lin specially arranged the tour of the factory for the participating dealers. Through field visits, we learned that Ou Lin integrated stoves have independent production workshops and assembly lines, and will be fully upgraded and expanded in August to further improve production. effectiveness.
As soon as I walked into the factory, 'Ou Lin produced, it must be a boutique, not a boutique, never produce's eye-catching words, every moment, every time the staff sounded the alarm of quality, it also highlights Ou Lin’s commitment to Ingenuity concept to create a pragmatic attitude of the industry, and this near-rigorous high requirements, high standards, will certainly continue to replicate on the integrated stove project.
Secondly, in terms of technology research and development, Ou Lin integrated stoves are not unprepared. Although it is a new force, it has a 'killer' that stands out from the homogenization competition - oil net easy cleaning technology, namely: after oil staining, no need to wash 4. As long as it is washed with water or a damp cloth, it will be as bright as new. It is difficult to clean the kitchen and it is difficult to care.
Easy to clean oil net
Zhang Hongyu believes that more than 99% of the high-smoke smoke absorption rate has become the technical standard of the integrated stove, but the same huge cleaning problem has been delayed. Olin integrated stove is the first to seize the commanding heights of easy cleaning technology. Undoubtedly, it has the right to speak in the market, the initiative of the industry.
In the marketing landing, Ou Lin integrated stoves have developed a new model that is more conducive to the dealer's long-term profitability, that is, to replace the traditional franchise with brand management. Standing on the strategic level of brand win-win, Ou Lin integrated stove is bound to be more responsible The landlord advises dealers, from store site selection, team building and training, to shop decoration, promotion, providing a set of standardized, systematic operational support, all-round support for business. 'At the same time, to launch CCTV, Signed high-speed platform such as high-speed rail, high-profile brand building, driving sales for local dealers. ' Zhang Hongyu said.
High-speed rail signing ceremony
Today's headline signing ceremony
In the after-sales service, Ou Lin integrated stoves, which are backed by the Group's mountains, naturally have inherent innate advantages. More than 1,000 service outlets nationwide and a unified 400 customer service hotline can respond to consumers' services in the first time. Demand. Such standardized and standardized service experience not only solves the worries of dealers, but also enhances the brand-name operation of local distributors and word-of-mouth marketing, and promotes the benign performance of performance.
At the moment, the integrated stove is still a hot spot for the growth of the kitchen appliance industry. It can be seen from the influx of group appliance brands. When the competition escalates to the contest between the strong, in manufacturing, products, marketing , service and other hard powers have been firmly rooted, looking for the direction of the Ou Lin integrated stove, will be struggling in this fast lane.
