Ms. Zhang from Nanjing is a big fan of SAKURA cherry blossoms. The kitchen and bathroom appliances in the house are all Sakura cherry blossom products. In the past two days, the air conditioner in the bedroom has not been cooled for more than ten years. Ms. Zhang is thinking about changing the new one. Old friends who listened to me said that the electrical appliances on the board were particularly cheap, and Ms. Zhang would come to the 'new upstart' of this home appliance business. Let Ms. Zhang be delighted that here, she not only found the love of 'sakura. 'Products, there are other well-known and famous products, and the price is very attractive, 1.5 air conditioners are only 1,500 yuan. Ms. Zhang saw more than 1,000 people in the group, and the number is increasing, she also joined the group The seller of the consultation platform, the customer service is very enthusiastic, gave Ms. Zhang a lot of suggestions, and the discount was added. At the end, the customer service said that the ticket was not invoiced. Ms. Zhang thought that it was not a public purchase. The invoice does not matter.
This is a registered trademark of SAKURA Sakura.
This is the cherry blossom of '傍名牌'
After the air conditioner arrived, Ms. Zhang found some flaws: How does the cherry blossom air conditioner logo be different from the previously purchased SAKURA cherry blossoms, although it is also red above, green below, but the font is somewhat different. I have heard about the online shopping platform. There were many fakes, and in the suspicion, Ms. Zhang pulled the 400 after-sales service of SAKURA Sakura. The staff’s reply made her stunned. The staff said that SAKURA Sakura is currently only sold on the official website, Jingdong and Tmall platforms. The kitchen and bathroom electrical products, there is no place to settle in many platforms, and the company does not produce air conditioners, she bought the 'sakura' air-conditioning non-company products. Ms. Zhang is angry, this is a typical '傍名牌', I have encountered it myself. '李鬼'. In the anger, Ms. Zhang immediately found the theory of the online shop, but when she opened the chat with the other party, she discovered that she fell into the pit, and the other party’s voice was 'sakura brand' misleading. I am myself!
In fact, there are not a few consumers like Ms. Zhang who are deeply affected by the '傍名牌' products. Unlike the fake Nine brand of counterfeit brand-name products, '傍名牌' is the 'class Li Wei' route: Li Wei's very similar name, LOGO is also designed to 'small flowers and fascinating eyes', even the shape, color, composition of the box is almost the same as 'Li Wei', of course, the product features are the same as or similar to 'Li Wei' If you don't find the stupidity after you buy it, that's fine; if you find it, I also have something to say: The brand is clearly written, you can't blame yourself if you don't see it yourself?
Therefore, Xiaobian consulted as a consumer to a number of merchants selling cherry blossom air conditioners. All merchants are in the same situation as consumers 'Tai Chi', fuzzy cherry blossom air conditioner and genuine SAKURA cherry blossom, some merchants It is said that all brands of cherry blossoms; some are directly ones; some businesses say that enterprises are making progress, and cherry blossoms have entered the air-conditioning industry since the production of kitchens; others say they are produced in different factories... However, because of the cheap price and the endorsement of the 'brand', there are a large number of consumers who buy, and there are more than 40,000 merchants on the platform.
Xiaobian searched for relevant information and found that the market share of such cottage products is really not small. On July 30, Tianfeng Securities used reptile software to count the sales of nearly 30 trading days (as of July 27). Top 100 home appliances. It was found that: among the top 100 products, the top three SKUs (inventory units) accounted for 35%, but these three products, Sakura CHEBLO air-conditioner hang-up, Konka KOIVIKDA HD TV 4K, Rongsheng ROSHELLE turned out to be a cottage brand. In a multi-platform platform, a certain merchant sold more than 10,000 air conditioners known as cherry blossoms, with sales reaching 14.35 million, and the number is still rising.
(Source: Tianfeng Securities)
In addition to the cherry blossom air-conditioning, there are many platforms on the LOGO that resemble the SAKURA cherry blossoms on the LOGO. Even the English pronunciations are imitated vividly, so that consumers who are unclear are lying in the middle of the gun.
Many home appliance merchants have the mentality of 'quick success and instant profit'. They always hope to get rich overnight, win a game, rise in a year, earn fast money, make big money, and neglect innovative technology, channel landing, and business trust. It has brought a large number of local manufacturers to participate in market competition through 'imitation, plagiarism', and even counterfeiting, cottage and other behaviors.
The rapid development of e-commerce has made the products of the cottage more rampant. Some e-commerce companies regard 'bigger' as the sole goal, avoiding regulatory responsibility, and even intentionally or unintentionally opening up their nets. As a result, '傍牌' products are popular. Some time ago Samsung Well-known brands such as Xiaomi and Skyworth have been ravaged by the news of '傍'. In addition to the above-mentioned 'Sakura' air conditioner, who can think of this 'Sakura' has nothing to do with 'SAKURA Sakura'! Su Shi’s famous phrase Flowers are also like non-flowers, and they are used as a beating here.
This is the case on the line, and the situation under the line is also very serious. According to the relevant personnel of SAKURA Sakura, two years ago, SAKURA Sakura sued the 'fake cherry blossoms' and won the victory. In 2016, Jiangsu Higher People's Court, Guangdong Province The Higher People's Court made a final judgment and sentenced Suzhou Sakura Technology Development Co., Ltd. (Summer: Suzhou Sakura), Zhongshan Sakura Integrated Kitchen and Bathroom Co., Ltd. (referred to as: Zhongshan Sakura Integrated Kitchen and Bathroom), Zhongshan Sakura Kitchen Co., Ltd. (referred to as: Zhongshan Sakura), Suzhou Sakura Technology Development Co., Ltd. Zhongshan Branch (referred to as: Suzhou Sakura Zhongshan Branch), Guangzhou Sakura Electric Industrial Co., Ltd. (referred to as: Guangzhou Sakura) and other five companies immediately stopped the '傍牌' behavior, and made a hundred The economic compensation of 10,000 yuan. But in the face of the phenomenon of '傍名牌', the road of anti-counterfeiting is full of hardships and unknowns. 'For the rights of enterprises and consumers, the road to safeguarding rights is even harder, we will stick to it. Go on. 'Zhang Yongzheng, general manager of SAKURA cherry blossoms, emphasizes this.
Jiangsu Provincial Higher People's Court, five companies infringed by the Guangdong Higher People's Court
Fortunately, on August 1, the State Administration of Market Supervision issued a message saying that the Network Supervision Department of the State Administration of Market Supervision attaches great importance to the issue of selling counterfeit and counterfeit goods on the platform reflected by the media, and has asked the Shanghai Municipal Administration of Industry and Commerce to discuss The platform operator, and asked Shanghai and other relevant local industrial and commercial, market supervision departments, the media to reflect and the consumer, trademark rights holders complained about the report on the multi-platform sales of cottage products, brand name and other issues, seriously carry out investigations and inspections, Regardless of whether it is a third-party platform or an operator within the platform, as long as it constitutes an illegal act, it will be dealt with seriously according to law.
This is a registered trademark of SAKURA Sakura.
Compared with 'Fake Li Wei', the harm of 'Li Yu' is more than that. The 'small brand' and other cottage goods, let many consumers who are unclear are deceived, let the interests of the legitimate brands run hard. We are also infringed. We also call on the state to increase the long-term mechanism for counterfeiting and safeguarding rights, increase the punishment for fake and fake sales, and let the manufacturers with infringement of intellectual property rights have no living space. Let the bad coins no longer expel good money. ' SAKURA total Manager Zhang Yongzheng finally told the media.
