All the achievements and glory of the enterprise, traced back to the source, should come from the customer value created by it - let the customer clearly balance the gains and losses, and make a satisfactory overall evaluation of the product and service effects. This is not only to build The cornerstone of the company's height is the foundation for ensuring the long life of the company.
More directly, the extent to which a company can go, how long it can last in the time dimension, depends on whether the company can bring users a better experience (more valuable products and services).
Founded in 1920, and growing into a strong international brand in the gas appliance industry, Lin is along this logic, with many loyal fans around the world.
On July 19th, Shanghai Linneo Fengxian Industrial Park was opened to the media and consumers. Visitors were allowed to start from the production line that the general enterprises did not open to the outside world to understand every detail of the forest product process.
a corner outside the exhibition hall
The technical density of a gas water heater does not seem to provide a lot of room for expansion. But for a company that is well-known for its technology, especially the Japanese company that has a strong tradition in gas combustion control technology, it seems that this is not the case. Products that combine water, electricity and gas together, but also need to produce an open flame, which is related to consumer safety. No matter how cautious it is, it is not an exaggeration. Yu Wei, director of Marketing and Commodity Planning Department of Shanghai Linnei Business Headquarters, opened the meeting. To the visitors, 'a gas water heater, in addition to the primary safety issues, should also consider the stability of the water, and then consider the precise temperature control, taking into account the durability, taking into account the value of the face. This is a rigorous and huge project. ' .
Safety is built on quality, quality comes from demanding materials, precision manufacturing and demanding quality inspection. In the production workshop in Lin, from sheet metal to stamping, spraying, to final assembly, inspection. Each step reflects typical Seiko Intensive, demanding quality craftsmanship. Especially as a heat exchanger for the core components of water heaters, Lin insists on the use of high-quality (of course, high procurement costs) oxygen-free copper, won the University of Tongji University of Mechanical and Energy Professor Wei Dunyi and International Copper Industry Association Marketing Director Gao Yifeng highly recognized.
In order to ensure the quality, Lin has always adhered to the principle of three original factory-made, that is, the electronic components of the water heater, burners, heat exchangers and other key components are completely internal, followed by the core technology of the water heater combustion control completely original research and development, the third It is the key component mold manufacturing equipment completely original research and development.
In the part processing, the operator must check whether the basic equipment is working properly, tooling, fixtures, measuring tools, and whether it meets the requirements. It is necessary to isolate the defective products immediately, so as not to produce defective products, not to discharge defective products, and to eliminate defective products. Received. Check every two hours. After the end of production, check the end of the product to confirm whether it is qualified. According to the relevant person in charge of the production department in the forest, in the forest, a water heater needs to pass 18 parts from the parts to the finished product. The key testing procedure, stamped with the seal of 18 key inspectors, can be qualified for delivery.
Lin has always adhered to the principle of original factory self-made parts
According to national regulations, the service life of gas water heaters using natural gas in China is generally 8 years. We design according to the 10-year life span. ' 'There are 16-liter first-generation constant temperature water heaters used by users. It has been used for 17 years. , ' '' The first batch of water heaters sold in the Chinese market in 1993, in the market research in 2016, there are still users using '. Shanghai Lin Nei Development Department Director Jiang Hua's words, quite worthy of domestic peers thinking .
It is this kind of awe-inspiring concern about the safety of consumers' lives. The research on the technology of 'doing the dojo in the screw shell' is almost paranoid about quality control, ensuring the durability of the products in the forest and harvesting consumers. Good word of mouth. As mentioned at the beginning of this article, this is the foundation laid by Lin. If there is any secret in the development of Lin, the secret is here.
The second worthy of domestic peers is that the development of the company is in balance between scale and quality of operation, and sustainable management. On March 21, 2017, it coincided with the 24th anniversary of the establishment of Shanghai Lin. In the evening of the celebration, Shanghai Lin showed up. From 1994 to 2016, the sales statistics table. From 0 yuan in 1994 to 2.29 billion yuan in 2016, Lin has step by step, such a steady growth, placed in the uncertain environment of the industry since 2008. Especially precious.
If we look at the time and space dimension, this kind of stable growth has a higher level of significance: In 1993, Lin entered China, which coincided with the beginning of China's household appliance consumption enlightenment. Many foreign brands that came to China for gold mining in the past, almost started at the same time. The domestic appliance brands are more numerous, some brands have become historical terms, some brands have a few fate, some brands are ups and downs, some brands have retreated, and brands that have continued to this year and have maintained steady growth every year should be number.
The first generation gas stove in the forest in 1920
Let's look at a set of data: US Fortune magazine statistics show that the average life expectancy of Chinese SMEs is 2.5 years, the average life expectancy of group companies is 7-8 years; the average life expectancy of European and American companies is 40 years, and the average life expectancy of Japanese companies is 58. By 2018, there were 21,666 companies with 150-year history, and only five of China's existing 150-year-olds - such contrasts, different people see, there will be different feelings.
Is it the pursuit of scenery for a while, or the pursuit of sustainability; is to satisfy the dizziness brought by scale and speed, or to carefully understand the infiltration of management quality, in terms of business management, this is not an alternative or even a pair The wrong question. Balance between it, leaving our business owners to think.
The third question worth pondering is that it is the landing of corporate values. In the product exhibition hall of Fengxian in Shanghai, a group of 'harmony', 'qi' and 'true' with Chinese traditional culture attracted the attention of the author. According to the notes, these three words refer to sincere cooperation, seeking common ground while reserving differences; ambition and down-to-earth; professionalism and innovation. This makes the author amazed at the precise understanding of Chinese characters by Japanese companies. On the other hand, Do not respect the simplicity and pragmatism contained in these three words - Gaoyuan's corporate culture is in the air, and pragmatic requirements can be reached. There is no difference in corporate culture, whether it can be landed, and the corporate culture is in the enterprise. Whether it is a slogan or a guideline.
Lin Nei and, Qi, really as their business purpose
Founded in 1920, Lin is not prominent in Japan where the 'Shouxing Collection' is located. In China, where the brand is very loud, Shanghai Lin is also quiet and inside. But focusing on gas appliance production, it has gained good reputation all over the world. It is indeed worthy of our many peers to get the performance of the 'global strength of the gas appliance company'.
