Dele, who had suffered a lot of twists and turns due to poor management, is now on a new path with his own face.
Since the market was fully launched in April this year, the National Core Agents Conference was held in mid-July. In just three months, Delo quickly gathered a large number of loyal dealers. This kind of centripetal force and cohesiveness allowed the new Dele brand. The owner of the new chairman of Delo, Yu Zhongchao, is quite pleased.
'The first year of the start of Xindele, the company set a goal for us to sell 10 million yuan, more than half of the time, more than half of the task', as Zheng Zhian, who is once again in charge of the marketing work of Delight, is obviously looking forward to the future, 'We are sure to use Two to three years, the Delo brand will be pushed to a new level of development'.
From the point of leaving the market, to regaining confidence and seeking development, and in the case of such a market failure this year, where is the morality of Delo?
According to Zheng Zhi'an, general manager of Xindele Marketing, despite the market blockage this year, the trend is still for the brands like Delo. 'Delo wants to target the second, third and fourth-tier markets in the country, especially In the third- and fourth-tier markets, 'the country's urbanization process is in a constant trend. Consumers in this part of the market need brands with stable quality and moderate prices. This is the general trend of the market'. Deer sees this. Opportunity, against the market and not against the trend, this is the foundation of the Dele brand positioning, and also the future of Dele kitchen and bathroom development.
Second, it is derived from the first point. As a distributor of the national third- and fourth-tier markets, although the scale of operation is small, it is deeply rooted and has a large number. This part of the dealers needs a business threshold that is not high, but the quality is stable. Operating a stable brand to increase revenue. 'To put it bluntly, before we mentioned the channel is a scarce resource, now the formal brand is also a scarce resource for dealers. The big brand threshold is high, and there are a lot of miscellaneous brands, Delo just meets This part of the real needs of dealers who really want to do business. 'This is the root of Dele's regaining dealer support in a short time.
Third, 'I don't know if you noticed it. When I talked about the first two points, I mentioned the topic of quality stability twice." Zheng Zhian said to Aiken Power Grid, 'Dele brand was founded in 1984, once in 1988. In the year, the first rotary well brand hood in the Zhangzhou area was developed. It can be seen that Dyle has a long history and tradition in terms of technology accumulation. ', ' Nowadays, as the owner and operator of the Xindele brand In the industry, Chenhua Electric has been engaged in the professional manufacture and design of kitchen appliances, and the quality of Xindele has been further enhanced. 'Stable quality, this is the tradition of Delo, and Delo can win the future market. Core competitiveness.
Fourth, in the planning of the new Dele development goals, Dele kitchen and toilet has a clear idea. Chairman Yu Zhongchao made it clear that 'in recent years, we will not take a penny from Dele kitchen and bathroom, morning Huadian's current performance has steadily increased, and will not rely on Dele to support it in the future. As a new music, it will have its own development space in the future. 'Dele can be self-financing in one or two years, I think it is the biggest. Success'. It goes without saying that as the new owner of the Dele brand, the statement of the chairman of Chenhua Electric has undoubtedly given a reassurance to the Dele dealer. Xindele has created a new model of the industry with a new marketing plan. 4. Launching the market, from the new image, new distribution, new display, new products, new marketing and other aspects, comprehensive efforts.
'Do not regard the new business as a cash machine, which means that Delo dealers have more suitable profit margins; instead of using Delo as a vassal of Chenhua Electric, it guarantees the independent development of Delo, which means Delo future. More space, a dealer who participated in the Dele year marketing work conference said this.
Judging from the situation on the day of the conference, the four new ideas passed by Deer's new executives – Chairman Yu Zhongchao, Marketing General Manager Zheng Zhian and the entire Delo new marketing team to the dealers greatly inspired the dealers. At the subsequent order meeting, more than one million draws showed the recognition of the new dealership by the dealer group.
Looking at the whole industry, there are many brands with similar experiences with Delo. Brands that face the common status quo with Xindele are more like stars. How to live up to many years of accumulation, not to be trusted by many dealers, not to accept all marketing talents The hard work, this is not only a matter of method and method, but also a question of attitude and position. With the initial heart of making quick money, it will eventually be swallowed up by the quick money. On the contrary, seeing the general trend, treating the distribution with quality and service. Businesses and consumers, even if they are against the market, will also welcome a broader future for themselves.
In this sense, Xindele has a certain brand connotation and foundation, although it does not have the visibility of its peers. On the basis of comprehensively clarifying the remaining issues, Xindele is also promoted by the new owner and the new operation team. Will usher in a bigger future.
