According to Statista, there are 2.1 billion mobile gamers worldwide by the end of 2017, and this number is expected to grow to 2.7 billion by 2021. According to the Newzoo report, mobile games, including smartphones and tablets. The field has become the largest game segment, with increasing share and scale. The global game market is expected to reach US$137.9 billion in 2018; mobile games including mobile games and tablet games will exceed the total market revenue. Half of the volume. Mobile games are injecting new vitality into the entire game market, and at the same time put increasing demands on the performance of mobile terminals.
骁龙移动平台 Innovative technology supports a great gaming experience
In the small mobile terminal, let gamers enjoy the experience without sacrificing the quality of the game. This is inseparable from the innovation of mobile technology. As the leader in the global mobile industry, Qualcomm, which is participating in ChinaJoy for the first time this year, is moving through its leading innovation. Technology continues to drive the strong growth of the mobile gaming industry.
Don McGuire, vice president of global product marketing at Qualcomm, said at the Global Gaming Industry Summit held during ChinaJoy: 'Qualcomm is the leader in enabling a superior mobile gaming experience. We have observed that mobile technology is affecting the gaming industry. With the powerful features and features supported by the Opteron mobile platform, gamers can now enjoy the top immersive mobile gaming experience from their smartphones anytime, anywhere.
Snapdragon has a wide range of scale advantages in the industry and has always led the development and innovation of mobile SoC technology. Snapdragon 845 is Qualcomm's most dazzling top flagship mobile platform today, combining the best technology and user experience in immersive , artificial intelligence, security, connectivity, performance, leading edge technology, while supporting superior performance and excellent power performance. As a powerful driving force for the development of mobile games, the new architecture of the Snapdragon 845 improves the user experience. Can significantly improve performance and battery life.
With GPU and CPU performance that are important in mobile gaming, the Adreno 630 GPU delivers up to 30% better image performance and energy efficiency than previous generations, Kryo 385 CPU in gaming, application startup time and heavy load Up to 25% performance improvement on the program; combined with other advanced technologies in connection, display, audio, etc., the Snapdragon 845 brings 'fast', 'shun', 'long' to mobile gamers. 'Cool', 'Chi' top experience - speed connection, smooth operation, realistic picture quality, immersive experience, long battery life, no heat and smarter.
In 2018, the first year of the game cell phone, the Snapdragon 845 has provided strong support for a number of flagship smartphones from industry leaders such as Xiaomi, Jiajia, OPPO, vivo, Hammer, Black Shark, ASUS and Samsung. Support, help them bring users a top mobile gaming experience comparable to PC/game console quality. Up to now, more than 130 terminal designs equipped with Snapdragon 845 are still under development.
Of course, Qualcomm's support for mobile gaming is not limited to smartphones, but also includes support for Extreme Mobile XR. Four major strategies through Snapdragon Mobile Platform, Snapdragon VR SDK, HMD Accelerator Program, and ecosystem and platform support. Qualcomm has already made a lot of progress in the XR field. During this ChinaJoy period, it brought a variety of VR devices such as Xiaomi VR, HTC VIVE Focus, Pico Monster 2 VR and iQiyi VR. The real 'mobile VR experience.
At the Qualcomm booth, a variety of top smartphones and XR devices were unveiled, showing 4K HD game screen output (4K TV-Out), immersive mobile XR experience, and Snapdragon with mobile phone connected via USB Type-C. Other outstanding features supported by the 845, such as the advanced AI entertainment experience based on the Qualcomm artificial intelligence engine AI Engine - 'High Energy Dance Room' is an interesting AI interactive feature on mobile QQ, AI Engine's blessing can help it increase the frame rate To achieve a smoother interactive experience; Qualcomm and Shangtang Technology have also achieved a higher resolution SenseAR 'beauty molding' feature.
Working together with partners to drive new developments in mobile gaming
Qualcomm's support for mobile games is not limited to hardware technology innovation, but also to close cooperation with top game publishers and developers. Through cooperation with industry chain partners, Qualcomm supports not only on the terminal side but also on the content side. Depth optimization of mobile games.
During this ChinaJoy period, Qualcomm and Netease announced that they will continue to deepen cooperation, continue to innovate and incubate, and carry out targeted product development projects to promote innovation and change in the mobile gaming experience. The cooperation between the two companies will promote the next generation of mobile The development of the entertainment ecosystem includes more feature-rich graphics features such as HDR, real-time shadowing, and global illumination supported by Vulkan to provide the best gaming experience and power performance. Previously, the two parties had been based on the Snapdragon 800. The flagship series platform optimized the Netease game engine Messiah to enhance the quality of the game to bring a life-like gaming experience. At the exhibition site, the two sides jointly brought a hand-held feast for the players - based on the smart phone equipped with the Snapdragon 845, the scene Through the 5 popular mobile games of Netease Games, "Wild Action", "Chu Liuxiang", "Hunting Awakening", "Meteor Butterfly Sword" and "Shendu Night Record", realized the 4K TV picture output experience.
Qualcomm and Netease game deep cooperation
In addition, in the booth of the terminal manufacturer vivo, vivo NEX 'Hundreds of People's Team Battle, Zhi Jing Extraordinary' - the king's glory border breakout national finals attracted a lot of enthusiastic players' participation and attention. Hundreds of players passed the vivo equipped with the 骁龙 845 mobile platform NEX Ultimate's smartphone has launched a fierce and fierce 'battle' and experienced the performance of 'e-sports' mobile games supported by the Dragon 845. The cooperation between Vivo and Qualcomm has been around for a long time. In June this year, Vivo just launched. The flagship vivo NEX of the year, the two sides are deeply optimized based on the Snapdragon 845, bringing users a more immersive audio-visual entertainment and gaming experience.
Vivo NEX 'Hundreds of People's Team Battle, Zhi Jing Extraordinary' - King's Glory Border Breakout National Finals
The snail hardware subsidiary's Mochi game mobile phone also released the Mochi i7s game mobile phone using the Snapdragon 710 mobile platform during ChinaJoy, hoping to improve the performance of the latest generation SoC, in-depth system optimization and integrated multi-core artificial intelligence engine AIE , to create a new gaming experience for Mochi game phones.
Imagine the 5G era, pushing the mobile gaming experience to upgrade again
Of course, with the development of mobile technology, 5G will also bring new possibilities for the game industry, especially mobile games. Don McGuire imagines the future of multiplayer experience in the fast network environment supported by 5G technology: Instant loading Live broadcast, multi-language real-time translation of live chat. He believes that 5G will take the top mobile gaming experience to a whole new level - higher performance, responsive and interactive, allowing users to enjoy freely, anytime, anywhere Wonderful gaming experience.
It is worth mentioning that there are many OEMs around the world, operators have announced the adoption of Qualcomm Xiaolong X50 5G new air interface (NR) modem series to support the standard 5G new air mobile terminal products released since 2019. The X50 5G modem supports download speeds of up to 5 Gbps, while enabling users to connect to the cloud in an instant manner, stimulating the unlimited potential of new applications and services. With the continuous evolution and improvement of 5G, 5G games supported by Qualcomm Experience, already close at hand.