In the past eight years of Google's absence, the mainland's Internet market has changed rapidly, and the number of mobile Internet users has more than doubled, from 303 million in 2010 to 753 million now.
The article quoted the recent US media Intercept as saying that although Google’s plan to launch a filtered search engine in China has not been confirmed, many Western media, American politicians and others sneered at the news, saying that Google is a review of mainland China. The system surrendered and condemned the move as a slap in the face of Internet freedom.
The article believes that Google's bigger mistake is to position itself:
Any move on Google's return is bound to be linked to the mainland's Internet management policy. Whether it's exiting the mainland market or planning to return, Google has always been a politicized brand. This is undoubtedly the tragedy of this well-known multinational company.
Subsequently, the article turned around and said that 'opening up is the consensus of Chinese society. It is very important to keep the Internet open.'
Welcome to return to the mainland, but only if you comply with relevant laws and regulations.
Moreover, 'many countries have acknowledged that cyberspace also has sovereignty and borders and must be regulated by laws and regulations. No country is allowed to be full of pornography, violence, subversive information, ethnic separatism, religious extremism, racism. And terrorism. '
Therefore, 'China will adhere to the law on Internet management to ensure that cyberspace activities are safe for the society. This is the bottom line of China's Internet management and should be respected by all foreign Internet companies in China.'
The article emphasizes:
Whether you can return and when to return depends on the attitude of themselves (Google). Only by respecting local laws and regulations and respecting local customs and habits can you win the favor of local consumers and markets.
Analysts believe that this will pose a business threat to Chinese local search engine companies. Hong Kong's "South China Morning Post" quoted Bloomberg analyst Ling Vey-sern on August 3, saying that if Google can return to China in the next 6 to 9 months Mainland China, Baidu may lose its important position and share in the search engine market.
The market reacted strongly to Google’s return to the mainland. On August 1st, the market first reported that Google will restart the filter search business codenamed 'Dragonfly' (蜻蜓) on the same day in mainland China. The company's Baidu share price plunged nearly 8%, and its market value fell below 80 billion US dollars. Yesterday, Baidu's share price fell again, down 1.14%.
However, overnight Google's stock price moved steadily, with a slight increase of 0.09% to US$122.47, down 0.14% after the session. The stock hit an all-time high of $1,273.89 on July 27.
Google to the left, Facebook to the right
According to Wall Street's analysis, both Google and Facebook are interested in returning to the Chinese market. However, the strategies of the two companies are not the same.
Google's 'Compliance Edition' search engine is likely to be a blind man - after all, the entire search market has not grown. Behind the 'virtual shots', the cloud of the to B business is actually Google's real kill.
After all, China's cloud service market is rising rapidly. Last year, the entire public cloud market reached 4 billion US dollars. IDC predicts that the compound growth rate of China's cloud market will reach 35.7% in the next five years.
And Facebook only wants to come to China to sell advertising - to establish a domestic subsidiary, to help the majority of Chinese companies to advertise in the overseas market to do closer business and more detailed services.