I don't know if you found out that, after Apple introduced the historic iPhone X last year, the price level of the smartphone market was raised at once. This is definitely not your illusion, but a global fact. Question. Recently, foreign media CNET wrote an article to explore this issue.
Last September, when the $999 iPhone X was born, many critics and the media felt that Apple was crazy. Who would spend so much money to buy a mobile phone. However, what they expected was that since the launch, iPhone X The sales volume is better than other models of the iPhone. In addition to Apple, smartphone manufacturers represented by Samsung and Huawei have also raised the price of their own mobile phones, and consumers have not bought them.
In this regard, CCS Insight analyst Ben Wood believes that 'consumers are willing to pay a premium for mobile phones, because mobile phones can be said to be the most important electronic products in their lives.'
As for the reason for the soaring price, on the one hand, the cost of hardware upgrades such as memory and lens increases (and rationalizes the price increase), and on the other hand, the price strategy of mobile phone brands.
Wood believes that 'Apple's strategic decision to increase the price of the flagship iPhone is to achieve the maximum return on the portfolio', and Creative Strategies analyst Milanese also agrees: 'Flagship is a symbol of brand status . '
From this point of view, the rise in the price of mobile phones will not cause consumers to resist. On the contrary, people are more willing to spend more money to have a more functional mobile phone. The importance of smart phones in people's daily lives. It is gradually improving. Apple will also release a new generation of iPhone products next month. Will it trigger a new round of price hikes? Let us wait and see.
