Today, a video called "Hello, Breaker!" quickly occupied the eyes of the vast number of netizens, causing many hot discussions, the major social platforms can be described as lively and extraordinary.
Why did the video set off such an uproar? Let's take a look at the video content. The video was named "Hello, Breaker!", the name is very meaningful and thought, the video begins with a depressed cage. Prologue, on the long table, people wearing exquisite masks, wearing the same clothes, numbly looking at the monotonous screen in front, not thinking about change, meaningless. Then a girl wearing white vest blue shorts took With a hammer, breaking through the heavy shackles, breaking the dark monotonous screen in one fell swoop, it is like breaking the cage of the video, then 'more courage to break a little more to create a little more, August 16 Living Window broke, 2018 It will no longer be 2018' subtitles. Girl, numb crowd, hammer, all this is obviously a tribute to the woman throwing a hammer in the advertisement "1984", one of the classics in Apple history.
The advertisement "1984" was planned by Jobs. He said to the photographer at the time, 'The reason we are here is to leave a mark on the world. We have to create a brand new like artists and poets. The idea. '
The author believes that the reason for the success of "1984" advertising is that it expresses Apple's philosophy and goal: Let the people, not the government or large companies, master the manipulation technology, so that the computer becomes accessible to ordinary people rather than people. It also came at a better time. Apple launched the 60-second ad that was later called the historical classic in the advertising time of the American Football Super Bowl Competition. At the same time, it was also very novel. The introduction product did not appear in the advertisement. The product, at the time, was unprecedented, and it seemed to be a deviant but left a deep impression on the audience.
Today, the video of "Hello, Breaker!" released by TCL is also the cause of this kind of attention. Although "Hello, Breaker!" feels more technological and future, but the lens still lets People can capture the shadow of "1984". Some netizens said "Hello, Breaker!" The video, no matter what it is expressing, but the way to honor Apple, it must be prepared, which shows the ambition of TCL, after all, dare to To pay tribute to the classics also requires courage and courage. Of course, more people are eating the melons in the water, and they have speculated that TCL will dry up. Is it a tribute or a matter of doing things, wait for the mystery to be revealed on August 16th.
In my opinion, August 16 is still very worth looking forward to. One era is born with a classic, "1984" gave birth to Apple, and TCL's forthcoming new Living Window will appear in the public's sight. We will wait and see!
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