Recently, "Hello, Breaker!" This large video video advertisement has caused quite a stir. A young girl with a big hammer, rushing through the numb crowd, is full of science and technology. Display screen. Faced with a glass of slag, I don't know what it feels like after reading it.
Although this friend circle advertisement finally stated that TCL produced, TCL did not publish more information. Instead, the Living Window official public number published a new tweet content in the near future, the main purpose is to tell more people. 'Do not break or not.' But what exactly is it going to break? What kind of newness do you want to establish? The official still does not say that this mysterious veil seems to be more than one layer.
After this brain-burning commercial came out, everything seemed extremely mysterious, and did not reveal the ultimate goal. Combined with the official content, this film does have some meaning to pay tribute to Apple's "1984" advertisement.
In this case, don't blame the different gods and give their own opinions. The little editor who suffers from meditation and perplexity thinks that the biggest "suspicious point" of this commercial, that is, the thing that was broken, the surface seems to want to break. The screen full of technology, but in fact should be meant to refer to the intelligent life of our current mobile Internet background.
Imagine, some screens in our lives are not quite sci-fi movies? Get up in the morning, reflexively pick up the mobile phone to brush up social software and get up again; when you take the subway, you don't play mobile phones, you become a different class; and friends At the dinner party, taking out the mobile phone and taking the exquisite food has become a pre-meal prayer for the new era. When you are dating, you will be sitting next to you, and you will like to comment through the circle of friends. On vacation, you will change your place to eat chicken and pesticides. More and more 'low-headed people' appear on the road, more and more people are screening at 3 o'clock in the morning to search for 'how to treat insomnia'...
This time, Living Window used a rather extreme way to tell the numb people: The most common screen in life, shouldn't just be 'numb'. We have the equipment to entertain, we should create more possibilities and values for our lives. Opportunity.
For example, in this age of impetuousness, would you admire those who can keep the rhythm, calm down, spend 10 minutes a day reading books, recite words, play the piano, raise flowers, paint, and chat with family? It’s a mobile phone. These screens in our lives really bring people’s sense of security. Although this 'security' is just a bubble, an empty shell. But human nature is always used to sinking into the comfort zone. But have you ever thought that what you lack may be just a little courage, the courage to step out of the comfort zone!
So, don't break it, maybe Living Window wants to set up such a result? Then, at this moment, you are watching the mobile phone. Is there a moment that you want to become a 'iron hammer sister' and smash it? What about this screen?
According to the official information of Living Window, this will be revealed on August 16th!
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