On the 6th, the reporter learned from the CCID Research Institute of the Ministry of Industry and Information Technology that in the first half of this year, the national grid purchase market reached 264.1 billion yuan, a year-on-year increase of 22%. Under the tide of the convergence of the digital economy and the real economy, the new offline format of home appliance retailing is gradually appear.
The CCID Research Institute of the Ministry of Industry and Information Technology released the "Analysis Report on the Purchase of Power Grids in the First Half of 2018", showing that the online market for home appliances and mobile terminal products was active in the first half of the year, and the role of the overall consumer market was further enhanced. Air conditioners, refrigerators, washing machines, small appliances, etc. Most home appliances have grown by more than 30% online, which is higher than the national retail average.
At the same time, the advantages of some emerging home appliances online market are more obvious. In the first half of the year, the online retail sales of vacuum cleaners is twice that of offline, and the sweeping robot is 8 times offline. Online water purification equipment, new microwave ovens, etc. Product sales increased significantly, negative ion hair dryers, beauty instruments, etc. in small household appliances caused hot sales.
Online sales of high-end products increased significantly. 5,000 yuan to 6999 yuan was the fastest growing price segment in the air-conditioner online market. The retail volume increased by 58.8%; 4,500 yuan to 6,499 yuan became the fastest growing price segment of the washing machine online market. In the wave of consumption upgrades, China's home appliance industry has entered a new stage of structural optimization, product upgrading, and quality improvement.