According to foreign media reports, in the second quarter, the iPhone X, which used the OLED screen for the first time, was not sold in the US as the iPhone 8 Plus with LCD screen. Therefore, Apple may continue to use the LCD screen in the 2019 version of the iPhone.
The report said that the good sales of the iPhone X did increase the average selling price of the Apple mobile phone, but because its price of 999 US dollars is too high, it did not usher in the 'super loop' that analysts expected. iPhone X in the second quarter in the United States The sales volume is not even as good as the iPhone 8 Plus with LCD screen, and the price of the iPhone 8 Plus is not much cheaper than the iPhone X. Based on this, Apple will continue to use the LCD screen in the 2019 version of the iPhone.
In addition, according to Korean media reports, Apple may let LG as its screen supplier. Apple plans to use LCD display in the 6.1-inch version of the iPhone launched this year, so as to meet the market demand of lower price. It is said that mobile phones reduce costs. The main way is the screen selection.
The OLED name is "Organic Light-Emitting Diode", which is an organic self-luminous material, which makes the OLED screen no longer need a backlight module, so it can be made thinner in thickness. Moreover, OLED It also has a wide color gamut, almost infinite contrast, extremely high response speed, flexibility, power saving, etc., so it is also called the 'fantasy display technology'. Many people think that OLED will be the future smartphone screen. The preferred technology because it displays images that are sharper and more power efficient.
Last year, Apple was preparing to launch the iPhone X with OLED screens, so Samsung-based suppliers followed suit to increase OLED production capacity on a large scale. However, the reality is that iPhone X is not as popular as the market expected. OLED screens are not perfect. There are still problems such as burn-in, color shift, etc. Among them, burn-in problems (if the display shows a still image for a long time, it will leave a residual image) Although it is not the exclusive short board of the OLED screen, because the traditional LCD screen also has this problem. However, the burn-in problem of the OLED screen may greatly reduce the life of the screen.
In contrast, LCDs are more mature and cheaper. With the cost ok, Apple's LCD can save costs, and even no longer rely on Samsung to achieve a diversified product line.
The news said that Apple will also use LCD screens next year, because LG insiders said that they are not ready to transform their Apple-specific LCD screen production line into an OLED screen production line, apparently because Apple decided to abandon plans to adopt OLED screens at the last minute. .