The world has changed so much, only to actively seek resilience? This week, the home appliance market, the entire Chinese home appliance market in the downward channel, ushered in a new round of 'stronger Hengqiang' Matthew effect. Moreover, in the context of the overall market intensification, Haier The United States, Hisense, Hisense and other large enterprises, the leading edge of strong enterprises has become more and more obvious. This, this also allows many of the Internet to enter the home appliance industry, innovative companies Xiaomi, Zhimi, Yunmi, etc., increase the difficulty of comprehensive looting.
As the core driving force for a new round of changes in China's home appliance industry, new retail, unbounded retail, smart retail accelerated sales cracking, the current e-commerce online shopping platform in the home appliance market has exceeded 30%, trying to grab the home appliance retail market's half of the country Jingdong, Tmall, Suning's three strong hegemony pattern tends to be stable, which also brings a large number of small and medium-sized home appliance enterprises 'transformation overtaking' business opportunities.
New technologies and new products have been the core factors driving the transformation and iteration of the home appliance industry in recent years. From the original invention of the Casa Di double drum washing machine, Hisense one machine three-tube washing machine, and Fangtai sink dishwasher, Haier self-cleaning air conditioner, etc. In the same way, Sony, Samsung and other foreign giants are the source of global innovation drive. How to open up the innovative resources and platforms of Chinese and foreign companies, accelerate the rapid development of Chinese home appliances, become the Down the development of new topics.
Home appliance industry inventory in the first half of the year: Matthew effect is more obvious
A number of home appliance listed companies reported semi-annual results, the situation is gratifying. Black electricity industry, Skyworth digital first-half net profit of 145 million to 175 million, an increase of 166.52% ~ 221.66%; TCL Group estimated net profit of 1.67 billion ~ 18.2 billion yuan, year on year Although the company has not released a performance forecast, but the sponsorship of the World Cup has already greatly increased its performance; Baidian, Midea Group, Qingdao Haier, Gree Electric has not released a performance forecast, but the increase in profits is no accident; The net profit of kitchen appliances, Vantage, Wanhe Electric, Boss Electric, Supor and other companies are still up to 50%, 45%, 30% and 30% respectively.
From the industry data, whether it is color TV, air conditioning or kitchen appliances, the overall performance in the first half of this year is not satisfactory. However, the industry leaders are still expected to achieve high growth, indicating that the industry concentration is further improved, the Matthew effect is increasing. Industry organizations predict that the growth rate of the home appliance industry will slow down in the whole year, but the competition barriers of leading enterprises are high. It is expected that both marketing and profit growth will still be much higher than the industry average.
Home power grid purchase scale to a new high: Jingdong Tmall Suningju three strong
In the first half of 2018, China's B2C home grid purchase market (including mobile terminals) reached 264.1 billion yuan, a year-on-year increase of 22%, which was five times that of the first half of 2013. In the case of a slowdown in the overall market growth of home appliances, the average growth rate of home grid purchases has increased from In the same period of last year, 16.9% rebounded to 22%. In addition, the average penetration rate of online shopping retail sales in China's home appliance market in the first half of the year has reached 34%.
In the first half of this year, China's household appliance consumer market also showed four major characteristics: The contribution rate of consumption to economic growth has greatly increased, making home grid purchases a consumer highlight; the online shopping market growth engine has become prominent, the emerging home appliance market is the most obvious, empty ice wash, small appliances, etc. Home appliance online growth of more than 30%, color TV market growth is completely dependent on online; online and offline integration drives retail reform, Jingdong Tmall Suning three strong pattern is difficult to shake; consumption upgrades drive high-priced products hot, more than 3,000 yuan products account for nearly four In the end, China's home appliances entered a new stage of structural optimization, product upgrades, and quality improvement.
Skyworth Kangjia has a lot of discussion: Home appliance manufacturers collectively fake
Skyworth just issued a statement requesting to stop all the display and sales activities of all counterfeit Skyworth TV products, and said that it has to sue for a lot of battles; then Konka also joined the denial camp, demanding that it order all online shops that sell counterfeit and infringing Konka brands to stop. Related sales activities, and in the collection of information to prepare for prosecution. In addition to the old-fashioned home appliance manufacturers on the platform appeared 'cottage', there are many cottage products of Xiaomi TV.
Many of the companies that have just listed have not been able to enjoy the bombardment. They have been bombarded in a series of negative public opinion whirlpools such as 'fake goods' and 'cottages'; the stock prices have fallen sharply; the six US law firms have represented a group of investors to launch a multi-class class action lawsuit; The General Administration of Market Supervision interviewed; Chinese and foreign big brands have sued, etc. With the fake goods, the influence of the cottage on the authenticity is getting bigger and bigger, not only Skyworth, Konka, Haier, Hisense and other home appliance brands may join the ranks of rights protection. The government has already managed to fight a lot of platform fakes, and the cottage phenomenon will also converge.
Sharp White will stop making in Japan: Foxconn will again reduce costs
Sharp said that it will stop the production of white goods in Osaka by the end of September 2019, and stop the production of white goods in Japan. In the future, Sharp White will use its parent company Foxconn's overseas production plants to increase its cost competitiveness. In addition, Japan The LCD TV of the Tochigi Plant will also stop production in 2018. Sharp said that only the manufacturing has been transferred overseas, but Japan's local focus on white goods product planning and research and development.
After being acquired by Foxconn, Sharp took the lead in bidding farewell to the noble and glamorous market positioning in the TV business, and returned with a strong and not expensive civilian strategy. Now in order to achieve 'noble and expensive', Foxconn also shuts down Sharp's factory in Japan. From low-cost production advantages to reduce costs. From the second quarter of this year, Sharp's net profit increased by 32.6% year-on-year, the cost-cutting efforts have achieved results. However, it is foreseeable that Sharp will increasingly get rid of the aura of Japanese high-end brands.
Smartphones are shipped globally, and Apple ranks second in the world.
IDC and other authoritative market research companies released reports: In the first half of this year, the global smartphone market, Chinese company Huawei has surpassed Apple, followed Samsung, and ranked second in the world. Huawei subsequently released its semi-annual report: The total mobile phone volume in the first half of the year was 95 million units, of which Greater China increased by 37% year-on-year; Europe increased by 73%; Asia-Pacific growth of 46%; Americas increased by 52%. Huawei does not hide Huawei's mobile phone world's number one goal.
Not only Huawei, Xiaomi and OPPO also performed quite well, at least retaining the top 5 world rankings. In the current global mobile phone shipments overall decline background, on the one hand shows the growing influence of Chinese brands and market penetration, another The aspect shows the marketing combat power of domestic mobile phone manufacturers. While the sales volume in the market is increasing, what domestic mobile phones need to do is to better meet the needs of foreign users and consider the problem of operating profit. Otherwise, even if the shipment volume is large, it will not catch up with Apple and Samsung's profit.
Aux Jingdong SCC hand in hand: start the air conditioning final battle
Oaks teamed up with Jingdong and SCC Super Run Club to create a grand 'AUX Super Run Red Racing Speed', creatively combining new product launches with super-running racing to create a passionate super-sensory feast. Oaks Super Run Air Conditioner not only has Stylish and avant-garde design, also equipped with TS fast cooling and heating technology, 30 seconds fast cooling, performance comparable to sports car engine. Started 2018 cold year air conditioning finale.
In recent years, Oaks has been strengthening its marketing strategy in the young consumer group, deepening the Internet, and constantly arranging the market for young consumer groups. Now Oaks has become a label for young fashion. From creating a number of micro-movies that match the young consumer groups, to holding fashion , the trend, technology and other elements of the combination of cool running activities, and then to the brand mascot Xiaoao as the prototype of a number of animated series of movies, Aux has become a representative brand of air-conditioning industry in recent years.
Skyworth OLED TV has three arrows: Start turning losses and counterattack
Skyworth TV held 2018 new product strategy conference and released three new heavy-duty OLED TV products. At the same time, it launched the chameleon AI independent image chip, three-dimensional panoramic sound and full-time AI technology, setting off a color TV technology revolution. Starting from 2008, Skyworth Layout OLED, launched China's first OLED TV in 2013, and successfully mass-produced 4K OLED TV in 2015. In 2016, we joined hands with BOE to release the first OLED TV independently developed by China. By this year, Skyworth OLED has gone through ten years. TV's reverse counterattack campaign.
In the first half of this year, the color TV market has increased its volume and the price has been raging, making the color TV market more profitable. Recently, the panel prices are still falling, and may continue to bottom out, but the terminal color TV market sales are not ideal. So for color TV companies It is said that the most important thing at present is to carry out high-end product research and development and layout through the adjustment period of panel price, end the price war, and return to the benign competition track of technology and product innovation.
Japan's research and development of anti-sleeping air conditioner: intelligent temperature control technology refreshing
Japan NEC and Daikin Air Conditioning Co., Ltd. launched a smart temperature-controlled air conditioner that detects people's mental state, prevents employees from being in a bad state, and sleeps. The air conditioner uses artificial intelligence technology to analyze people's expressions and other behaviors, determine and adjust the air conditioner temperature, and pass the temperature in the space. Changes to improve the mental state of the staff. The goal of both parties is to mature the system within two years. After the tester adds the mentality, the tester is more sober when the indoor temperature drops from 27 degrees to 24 degrees.
When artificial intelligence technology has been pervasive in all walks of life, all product innovations must be combined with artificial intelligence technology. However, anti-snoring air conditioning is positioned in the office, so the effect of really bringing it to the market is still unclear. By analyzing people's expressions, the temperature is automatically adjusted. Once the future is to the home market, the technology upgrade of the air-conditioning industry also has certain reference significance.
Samsung launches a broken mobile phone screen: breaking the hardware deadlock
Recently, Samsung announced the development of a 'unbroken' flexible display panel, which is expected to be used soon in smartphones and other consumer electronics. Traditional smartphone screens are covered with glass, which is prone to cracking and breaking. The display panel developed is different. It is not covered with glass, but a new material for reinforced plastic.
Currently, Samsung and other mobile phone manufacturers mainly use Corning's 'Gorilla Glass' to cover the screen of the mobile phone. This kind of screen is fragile but has strong scratch resistance. While plastic is flexible, it has poor scratch resistance. Samsung This new screen may be the first to be used in its foldable screen mobile phone. In recent years, Samsung mobile phones have been suppressed by Apple. The following is squeezed by Chinese mobile phone companies, and the living space is getting smaller. Therefore, Samsung is anxious to pass some new materials, new Products to break through.