'Small blue robot is an intelligent automated human-computer interaction platform that understands technology and understands marketing.' Yesterday, Blue Cursor released the intelligent marketing product matrix - the small blue robot family, which is the first intelligent automated human-computer interaction product in the marketing industry. It is understood that the small blue robot family products consist of 14 smart marketing products such as idataBot marketing data platform and authors such as robot pens, covering the entire chain of intelligent marketing.
Among the products released on the same day, idataBot marketing data platform, writing robots, publishing robots, Luban one-stop e-commerce marketing platform, Maijike and other products debut, becoming a highly sought after product experience area. It is worth mentioning In fact, idataBot is a marketing product based on machine learning and big data processing technology that can help companies make decision-making and pre-judgment from product positioning, consumer insight and delivery plan, helping marketers to improve data collection efficiency by more than 3 times. Improve the output efficiency of the plan by more than 2 times. Write the robot 'Miao pen' to learn the skills of simulating artificially large number of news articles by learning tens of millions of news content, and can adapt thousands of articles suitable for micro in 1 second. Bo, WeChat, headlines, news sites and other media platform style manuscripts.
In addition, MIX Data Strategy System, BlueMC Marketing Catcher, Koala ECG, Koala KOL Buying Platform, Koala Launching Platform, Mai Speeding, Lyric Robot Information, Bidding, TravelMAD, etc., for mobile advertising, from media Delivery and monitoring, online and offline scenarios, marketing products developed in the field of marketing, etc., have been applied to marketing practice. Take BlueMC marketing catcher as an example, it can meet the marketing people in the first place, do audience analysis, develop Strategies, new media operations, data monitoring and other requirements have become one of the most commonly used big data insight platforms in the marketing field, especially in the advertising public relations industry.
'AI technology is reshaping the entire marketing industry', Blue Cursor COO Xiong Jian said, 'Intelligent marketing is no longer entirely dependent on labor. The data in the marketing process can be captured in real time. The algorithms and data involved can be in the system. Precipitation, and promote future marketing decisions, creative output is more scientific.'
Liao Qiang, general manager of Adobe China Digital Experience, said, 'To provide customers with a better digital experience is bound to be inseparable from the analysis of data. In today's AI computing era, the data layer has a new battlefield. Blue cursor The intelligent marketing products not only pay more attention to the application of data, but also help the business operators from the perspective of conversion rate and improve operational efficiency.
It is understood that the release of the small blue robot family products is the further development of the service robot research direction of the Kunluntang Big Data Research Institute announced by Blue Cursor and Lacala in March this year. From 2012, the digital technology of 'digitalization' was established. Since the development strategy, Blue Cursor has continuously increased its investment in research and development of data technology. At present, Blue Cursor has accounted for 87% of its revenue based on data technology. More than 20% of its ideas have been realized by self-developed intelligent service robots. .