The underlying hardware performance significantly affects the experience, but such product companies often have difficulty reaching consumers, and they need to spend a lot of effort to build a brand and ecology, and improve the user experience. In January 2013, NVIDIA launched Geforce Experience (GFE) software, which was first used in games. Optimization and graphics driver management.
Combined with the NVIDIA account system, GFE has become an important entry point for NVIDIA products to reach users. Based on NVIDIA Geforce series graphics cards and NVIDIA software technology, GFE can complete live games, screenshots, game content sharing, streaming games and other functions. July 2017, NVIDIA released GFE China Edition, which provides a variety of domestic game content optimization and strengthens Chinese social network sharing.
During ChinaJoy on August 3, 2018, Nvidia and Sina Games announced a strategic cooperation. After the new GFE upgrade, it will support the sharing of recorded video to Weibo. After the cooperation, more games UGC (user-generated content) will be generated and obtained. Sina traffic support.
For the reason of cooperation, Nvidia said that PC players and Weibo users are not young, and the user groups are highly coincident. PC players pay more attention to personalization and gaming experience, and are willing to share. GFE's support for social media has improved player sharing. Motivation for game content, currently, the global video/picture based on GFE has reached 1.5 billion.
On the other hand, Sina Weibo with game platform attributes and media attributes is an ideal channel for game content dissemination. Weibo's financial report shows that in 2017, Weibo added about 33 million active users and about 75 million monthly active users. The monthly active users reached 392 million, and the monthly new content productivity exceeded 3 billion. According to the information provided by Sina, ####################################################################################### Discuss 22,000.
An example of the surprise of Nvidia comes from "Jesus Survival", a game that suddenly exploded in 2017, driven by graphics hardware because of high hardware demand, and because of GFE's 'Highlight' feature. Become one of the games that the anchor/player is most happy to record game videos.
'We have done several screenshot contests and Highlights video contests on the Weibo platform, and collected a lot of high-quality player works. It also enhances the stickiness between the game company and the players through technology. ' A NVIDIA employee told the interface reporter. Through the hardware Advantages and software support, improve the gaming experience, enhance product appeal, GFE, which is exclusive to NVIDIA graphics cards, is building NVIDIA's game business 'Moats'.
It's not hard to understand that through software and hardware integration and social sharing support, NVIDIA is committed to making the 'N card suitable for playing games' user positioning more authentic. This is also a way to expand the gap with competitors, in the graphics card market, Although the old rival AMD tried to close the gap, there are still many gaps in the supporting software.