In 2018, it is full of opportunities and challenges for domestic mobile phone brands. In the first half of the year, when the domestic market is cold, many manufacturers have begun to develop new development models and seek new markets, so as to further deepen overseas, and glory is among them. One. Even if it is doing well in China, and surpassing Xiaomi’s top position in Internet mobile phone sales, Glory will still focus on the farther overseas market and release Glory 10 in Jakarta, Indonesia on August 2nd. It is one of the top three smartphone brands in Indonesia in the next three years.
A mixed market, both at home and abroad are changing
According to data released by the China Institute of Information and Communications Research (CAICT), the domestic mobile phone market in the first half of the first half of June, the total shipments of mobile phones 196 million, a year-on-year decline of 17.8%, the market situation is quite severe. In addition, according to other market statistics we know In the first six months of this year, the domestic mobile phone market only achieved a slight increase of 1.2% in May, and the other five months were falling. It is no exaggeration to say that the domestic mobile phone market has reached a cold winter, and for manufacturers, there is The family is happy and has a family worry.
In the case of such cold weather, the sales of glory mobile phones in the first half of this year increased by 8% year-on-year to 26.05 million units, exceeding 24.63 million units of Xiaomi, which means that glory sales in China have surpassed Xiaomi, leading the Internet mobile phone market. After the glory of the Note 10 conference on July 31, glory president Zhao Ming said in an interview with the news that the competition between glory and Xiaomi is over. The new goal of glory is the fifth in the world in 2020 and the third in the domestic market. In the performance of overseas markets, the report from Gfk shows that as early as January, glory has been the top three in the market share in Russia and Finland, and glory mobile phone decided to go overseas at the end of last year, the goal is three It is becoming the top five in the world and is becoming a reality step by step.
Sharpening the knife without cutting the firewood, the foundation of solidity is the premise of development
Under such outstanding results at home and abroad, glory is extremely calm. Zhao Ming, president of glory, said in an interview with AI Finance and Economics: 'I have always been in this style of business management. When everyone sees it is a problem, I saw the opportunity. When everyone sees that the eyes are full of bonuses, I want to cool everyone down.'
Without a solid foundation, unilateral pursuit of sales is not desirable in Zhao Ming's view. In the case of doubling the growth of overseas markets, Zhao Ming said: 'The whole industry, the failed brand' is not starved, it is dead. Cooling down the team can be said to be an important step for Zhao Ming to see the future of the overseas market. Establishing real business capabilities and a good business model. Identifying the brand positioning, business model and user communication in various national markets. Strategy, in order to account for 50% of the total sales in the overseas market in 2020, and lay the foundation for development. In the face of the advent of the 5G era, glory is also accumulating in technology, brand innovation has taken a lot of effort, in the recent GPU Turbo, AIS, etc., all show their strength.
Speak with products, glory 10 helps to spread globalization
As early as the release of Glory 10 domestically, it was very fast, and the domestic sales volume was less than one million in less than one month. This is a rare result for any domestic flagship machine. For overseas, especially in this release of Indonesia. The market, Glory 10 has won praises from many media for its AI performance and appearance. 'Glory 10 is the leader in flagship mobile phones. It combines fashion, craftsmanship and industrial aesthetics design to the ultimate, truly making mobile phones into works'. Indonesia's influential media, Tribun News, said. In fact, the product behind the glory of 10 scary sales is even more scary, from GT performance upgrades, 8G8 big saves to AIS handheld night technology blessing, and then The lily of the valley white new color release to achieve ID diversification, glory 10 are talking with the product.
The release of Glory 10 in Indonesia is a glory. After the release of France, Germany, Russia and other countries and regions, another heavy move in the global market marks an important step in the glory of globalization. It is not difficult to see that , Glory 10 mobile phone has achieved good sales performance at home and abroad, it is an important microcosm of the development of glory brand.
In 2018, it is full of opportunities and challenges for domestic mobile phone brands. In the first half of the year, when the domestic market is cold, many manufacturers have begun to develop new development models and seek new markets, so as to further deepen overseas, and glory is among them. One. Even if it is doing well in China, and surpassing Xiaomi’s top position in Internet mobile phone sales, Glory will still focus on the farther overseas market and release Glory 10 in Jakarta, Indonesia on August 2nd. It is one of the top three smartphone brands in Indonesia in the next three years.
A mixed market, both at home and abroad are changing
According to data released by the China Institute of Information and Communications Research (CAICT), the domestic mobile phone market in the first half of the first half of June, the total shipments of mobile phones 196 million, a year-on-year decline of 17.8%, the market situation is quite severe. In addition, according to other market statistics we know In the first six months of this year, the domestic mobile phone market only achieved a slight increase of 1.2% in May, and the other five months were falling. It is no exaggeration to say that the domestic mobile phone market has reached a cold winter, and for manufacturers, there is The family is happy and has a family worry.
In the case of such cold weather, the sales of glory mobile phones in the first half of this year increased by 8% year-on-year to 26.05 million units, exceeding 24.63 million units of Xiaomi, which means that glory sales in China have surpassed Xiaomi, leading the Internet mobile phone market. After the glory of the Note 10 conference on July 31, glory president Zhao Ming said in an interview with the news that the competition between glory and Xiaomi is over. The new goal of glory is the fifth in the world in 2020 and the third in the domestic market. In the performance of overseas markets, the report from Gfk shows that as early as January, glory has been the top three in the market share in Russia and Finland, and glory mobile phone decided to go overseas at the end of last year, the goal is three It is becoming the top five in the world and is becoming a reality step by step.
Sharpening the knife without cutting the firewood, the foundation of solidity is the premise of development
Under such outstanding results at home and abroad, glory is extremely calm. Zhao Ming, president of glory, said in an interview with AI Finance and Economics: 'I have always been in this style of business management. When everyone sees it is a problem, I saw the opportunity. When everyone sees that the eyes are full of bonuses, I want to cool everyone down.'
Without a solid foundation, unilateral pursuit of sales is not desirable in Zhao Ming's view. In the case of doubling the growth of overseas markets, Zhao Ming said: 'The whole industry, the failed brand' is not starved, it is dead. Cooling down the team can be said to be an important step for Zhao Ming to see the future of the overseas market. Establishing real business capabilities and a good business model. Identifying the brand positioning, business model and user communication in various national markets. Strategy, in order to account for 50% of the total sales in the overseas market in 2020, and lay the foundation for development. In the face of the advent of the 5G era, glory is also accumulating in technology, brand innovation has taken a lot of effort, in the recent GPU Turbo, AIS, etc., all show their strength.
Speak with products, glory 10 helps to spread globalization
As early as the release of Glory 10 domestically, it was very fast, and the domestic sales volume was less than one million in less than one month. This is a rare result for any domestic flagship machine. For overseas, especially in this release of Indonesia. The market, Glory 10 has won praises from many media for its AI performance and appearance. 'Glory 10 is the leader in flagship mobile phones. It combines fashion, craftsmanship and industrial aesthetics design to the ultimate, truly making mobile phones into works'. Indonesia's influential media, Tribun News, said. In fact, the product behind the glory of 10 scary sales is even more scary, from GT performance upgrades, 8G8 big saves to AIS handheld night technology blessing, and then The lily of the valley white new color release to achieve ID diversification, glory 10 are talking with the product.
The release of Glory 10 in Indonesia is a glory. After the release of France, Germany, Russia and other countries and regions, another heavy move in the global market marks an important step in the glory of globalization. It is not difficult to see that , Glory 10 mobile phone has achieved good sales performance at home and abroad, it is an important microcosm of the development of glory brand.
