2018 Automechanika Shanghai: New area to debut

As the largest auto parts in Asia, maintenance inspection and diagnostic equipment and automotive supplies exhibition, Automechanika Shanghai Will 2018year 11month 28Day to 12month 1During the day, I was once again gathered with the global automotive industry to Shanghai National Convention and Exhibition Center.

After years of continuous breakthrough, Automechanika Shanghai has grown into a flagship exhibition with a high degree of attention in the automotive industry at home and abroad. This year, the scale of the exhibition will be further enhanced. The total area is expected to reach 350,000 square meters, with 6,250 exhibitors and 140,000 professional visitors. The content is more diversified, trending, covering all areas of the industry, and further integrating the future development direction.

At present, digitalization is affecting and changing various fields. The automobile-based industry, which is dominated by traditional hardware, has already taken a big step forward, gradually increasing the investment in digital direction such as software and solutions. 2018 Automechanika Shanghai, the digitalization of automobiles has started. Whether it meets the procurement needs of the professional visitors of the exhibition, the product development of the exhibitors, and even the establishment of the issues of the same period of events, are closely related to the digitalization of the automobile, echoing each other, and all leading companies will demonstrate their auto-driving, car networking, electric vehicles and advanced Innovative products and cutting-edge technologies in systems and other aspects.

Photo: 2017 Automechanika Shanghai exhibition site, Chinese car manufacturers show the audience 'Plugless' wireless charging system

According to the prediction of international authoritative organizations, by 2030, the development of intelligent networked cars will increase the global automotive industry's revenue by 30% '1', while the driverless car penetration rate will reach 20% '2'. To further build digital The trend of the industry platform, this exhibition will join hands with the China Electronics Chamber of Commerce (CECC), manufacturers, communications and Internet providers and scientific research institutions, creating a brand new in the North Hall of the exhibition hallMing Sunrise Line' .

'Ming Sunrise' will focus on the five elements of the Internet of Vehicles, through open forums, product demonstrations and interactive experiences, to show the industry's landing applications and solutions in the field of public and personal travel, they are:

· people – Create a comfortable experience for smart networked cars in the future, including the latest in-vehicle electronic devices, audio-visual entertainment systems and devices that improve vehicle safety.

· car – Participants can visit the site to observe live demonstrations of different brands of intelligent networked cars and electric vehicles, and draw closer to the distance between the networked cars and real life, enriching the interpretation of the concept of intelligent network.

· road – Drawing on the advanced management regulations and implementation standards of other countries, drawing a blueprint for the future infrastructure construction of intelligent networked vehicles, helping the rapid development of future autonomous driving.

· network – Many of the world's leading communications and Internet providers will gather here to showcase the use of intelligent networking technology in the automotive industry and network technology for audiences at home and abroad.

· end – The basis for future travel comes from big data management. The area will explore the role of big data applications and cloud services in the future of transportation and life in smart cars, shared cars and smart cities.

Business meetings

The sector also covers all areas of new energy vehicles, including motor electronic control, battery, battery management, charging piles, related core component technology and testing equipment. At the same time, the rise of digital trends has also penetrated into other automotive sectors, including Auto parts sector , car Supplies and modified panels , Car repair and maintenance sector and Electronics and system sections Wait.

Ms. Zhou Wei, deputy general manager of Messe Frankfurt (Shanghai) Co., Ltd., the organizer of the exhibition: 'We are very honored to grow together with the growing automotive industry. We are also fortunate to be able to witness the transformation and transformation of the automobile manufacturing industry in recent years. The concept has been realized today in the rapid development of digitalization of automobiles. Automechanika Shanghai covers all areas of the automotive industry chain. Over the years, it has been attracting the participation of famous brands in the industry and competing on the same stage. These are the results we are proud of and the construction we are building. The deep foundation and unique advantages of the future development of the industry. '

REIFEN Tire area

Automechanika Shanghai's 'REIFEN tire zone', which was established for the first time last year, has received great attention and won great praise from the industry. As an indispensable part of the automotive supply chain, the REIFEN tire zone, which will return again this year, will be moved to Hall 7.2 to showcase Tires, rim wheels and related products provide a professional audience with a diversified perspective on the global tire industry and the automotive aftermarket. In addition, close cooperation with other sectors of the exhibition will create more business opportunities for cross-sector cooperation.

This REIFEN tire zone will set up a special event area to showcase high-performance modified car tires and wheel products, such as custom-made wheels, self-repairing tires, lightweight tires and innovative tire production processes. And the policy of the ban on fuel trucks, this year will focus on the development of green tires and new energy vehicle tires. The area that debuted last year was acquired including Active Tools, Fangxing Rubber, Guizhou Tire, Huasheng Rubber. , Linglong tires, Zhengxing wheels and many other leading brands in the industry support.

2017 exhibition site national pavilion

Terminal Service Chain Area

In order to cope with the transformation of distribution channels and business models in the automotive aftermarket, especially in the repair and maintenance sector, the “Terminal Service Chain Zone” was first established in Automechanika Shanghai in 2018. At present, the after-sales chain operation model has a market share of more than 20% in the country. ', providing transparent prices and uniform service standards. In addition, a series of strict regulations for the Chinese auto repair industry, to some extent, provide terminal chain brands with an opportunity to enter the market, and 4S shop and traditional repair shop constitute the terminal Aftermarket new business.

Mr. Cheng Yongshun, deputy general manager of China Machinery International Cooperation Co., Ltd., the organizer of the exhibition, said: 'The automotive service industry has moved towards an era of 'end-customer service-oriented'. Whether from the technical level or the product itself, the entire industry The service level has been significantly improved compared with the previous one. The orderly development of the automotive service chain and the terminal market, for a long time in the future, is the goal of the automotive aftermarket and our exhibition. Today, the automotive service market has also emerged. Many excellent chain brands and terminal stores, they can set an example for the industry, provide system solutions for end customers, and also lead the standardization, branding and differentiation of the automotive service terminal market.

The debut of the Terminal Services Chain Zone will bring together many emerging business models such as supply chain, e-commerce platform, terminal chain brand, etc., to fully understand the prospects and opportunities facing the upgrading and transformation of the terminal service industry. Previous exhibitions have been supported by many chain brands. Including car enjoy home (China), Detus (Germany), Good Culture (China), Kangzhong (China) and Michelin Chica (France), etc., the establishment of the 2018 zone will usher in more companies to participate.

Automechanika Shanghai is jointly sponsored by Messe Frankfurt (Shanghai) Co., Ltd. and China Machinery International Co., Ltd. and is one of the Automechanika brand exhibitions. The brand is exhibited in Africa, Asia, Europe, North America, Central America and South America, on a global scale. There are 17 professional exhibitions held in the country.

'1' 'China Automotive Market: Witnessing the Transformation', published by PwC https://pwc.to/2ptId7Y

'2' 'Disruptive trends that will transform the auto industry', McKinsey & Company's consulting company http://bit.ly/2yaIGze

'3' 'The Boom of China' s Automotive Aftermarket is Imminent', Ipsos released http://bit.ly/2HWRxbp.

2016 GoodChinaBrand | ICP: 12011751 | China Exports