In the era of unbounded retailing, the integration of retail industry line is already a well-known trend. As the leading domestic appliance retail channels, Jingdong appliances in the first half of the year not only online sales rose long red, red June on the first day of the 6-minute sales on the breakthrough of 1 billion yuan, 11th, home appliances category Day sales reached last year, home appliances category Day 3 times times more!
And in the brand and channel expansion has also achieved a phased results, the major household appliances brand has opened dozens of stores, the number of stores opened after June is a rapid growth.
May 3, the first tcl& home appliance brand experience shop Grand opening May 3 This year, Beijing-east home appliances first brand experience Shop floor Shenzhen Nanshan District Yuehai Street TCL Building 1 floor. Unlike the average home appliance store, this experience shop attracts a lot of passengers with its intelligent features, just enter the shop, the camera will automatically identify the consumer's Jingdong account, and consumers to face recognition of the big screen before a stop, through the ' face ' can understand the purchase of their own habits of analysis and get related product recommendations,
Scanning the two-dimensional code on the screen can be a single, this black technology, not only allows consumers to unlock a more interesting experience of the unbounded retail, but also to help the brand to obtain more user data. The construction of the brand experience shop, TCL Electric Business Center General manager Shefan Deep feelings: ' for tcl such a home appliance brand, and Beijing-East cooperation is not only a store overall sales promotion, but also in the context of consumer upgrades, the user scene experience as the core, through data driven, Internet tools to increase the effectiveness of the free retail in-depth exploration!
' Not only Tcl, Jingdong brand experience shop to ' open empowering ' strategy as the fundamental, from the consumer, brand side and the pain point of the line store, the United Household Appliance brand in the country-wide offline stores to cooperate to get through the line under the channel, the whole channel to sell products are gathered in the physical store for consumers to experience feelings,
Effectively eliminate people in the online purchase of appliances can not experience product concerns. After Tcl, Changhong, Meiling, Shuaikang, Combo, Benny, Qin Garden and other home appliances brand exclusive experience shop opened, especially the kitchen and health industry leading brands million home music, by the 618 Global year shopping festival Dongfeng, a breath in Beijing, South Jimei building Materials City, Lama Temple, Marco Polo Bridge, collective opening San Jiawan home music and Jingdong brand experience
Shop. Store in the product display not only has million home appliances products, but also joined the Jingdong self-merchandise display, merchandise labels printed two-dimensional code, consumers can use the experience after easy two-dimensional code to complete online purchase.
During the ' 6 18 ' period, when consumers opened Jingdong app to buy electrical goods, the page will also automatically recommend the nearest to the consumer home, Jingdong store address, inviting consumers to the shop to experience product performance and coupons, to guide consumers to purchase offline, more intuitive experience of the convenience of the retail sector. and combo shares Vice President Fu Zhenhua also said, practice proved that the open combo & Jingdong brand Experience Shop is a very correct business decision: ' Combo will be planned in the country to accelerate the promotion of combo and Beijing-East brand experience Shop building, 2018-year plan to open 50 stores, 2019-year plan to open 200, The future will be in the country to open more than 1000 Kang Bao and Jing Dong home appliances Experience Shop!
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BEIJING-East and five-star electric Appliance's retail experience shop in Luoyang June 26 This year, Beijing-east and five-star electrical appliances held a meeting of suppliers in Zhejiang Province, announced the cooperation of the two sides of the retail experience shop officially killed into the Zhejiang market, Hangzhou Wen San Road, Cixi, Wenzhou three stores will be opened in July-August. Haier, the United States, Sony, Siemens, Samsung and other big-name suppliers have expressed their full support. BEIJING-East five-star electric retail experience shop in the first three days of the opening of Luoyang shop daily traffic more than 20,000 people, evening 10 o'clock there are a large number of customers to shop, store closing time to be postponed to 2 O ' night late.
Relevant data show that in recent years, Luoyang home appliances store opening effect, the same kind of stores the best opening sales results are 7 million, and Beijing-East five-star electronics retail experience shop has reached this record 3 times times, can say unprecedented. Now, lines under the line is increasingly blurred, jingdong home appliances stores, brand experience shop opened, so that the retail is not only an industry concept, but also a consumer can feel the change, the TV experience area, mobile experience area, accessories experience area, intelligent home experience area and many other scenes, so that shopping is no longer monotonous consumption behavior, more is an act of enjoyment.