Agent dealers have either ran or lost, or lost, or lost; smuggled goods have become an important circulation channel for home appliance manufacturers to release inventory; chaotic prices, all market promotions to the end are all low prices; Behind the chaos, highlighting the fear and concern of home appliance manufacturers in recent times.
To tell the truth, it is really unclear. At present, a large number of home appliance manufacturers are afraid of what? In fact, once the market falls, the demand is not prosperous, they will become a mess, and they will not want to lower the price of home appliances. I can't wait to open the supply to all channels, resulting in the current chaos in the entire home appliance market, soaring goods and so on, all of a sudden let the entire home appliance industry panic, chaos.
Recently, in the face of the home appliance market that has been declining since June this year, in the face of real estate regulation and control, as well as the terminal shipments caused by consumer downgrades, many home appliance manufacturers suddenly became confused in the competition in the first-line market, panicking. The pace of market operation and the rhythm of competition suddenly became chaotic. As a result, the pace of market operation of home appliance manufacturers was chaotic, which directly affected a large number of home appliance dealers in the terminal market to follow the 'dry and anxious' to play the piano. Gree, Four Seasons Muge Such as well-known enterprise agents, dealers' roads, just one of the chaos.
On the surface, the current fear of home appliance manufacturers lies in the lack of a future way, the persistent version of confusion and confusion; in fact, many home appliance manufacturers are still obsessed with the market pattern of 5 years ago, 10 years ago, hope to return to the past, Continue to imagine the opaque information, the channel is not flat and so on. To put it bluntly, many home appliance manufacturers are still reluctant to face this fast and volatile market environment, and can not face the microclimate of the entire home appliance industry has been fully changed.
Judging from the basic capabilities that home appliance manufacturers rely on for more than 20 years, large-scale manufacturing, low-cost distribution, and low price stimulating user demand seem to be able to roll forward. However, with the development of the entire home appliance industry, it has been popularized. The rigid demand, the popular consumption, the comprehensive upgrade into the mature recession, and the high-end, quality, superior and other personalization. This forced the home appliance manufacturers to compete from the single-dimensional low price, to the price, the product , multi-dimensional competition, service, marketing, and even promotion.
Therefore, in the recent period, behind the fear and concern of home appliance manufacturers, the chaos and disorder of the entire terminal retail market competition. On the one hand, a large number of counterfeit brands, cottage brands, even in the fight, and the rural market, open Participate in market competition with the big-name genuine products, rely on the asymmetry of information, not open, so as to achieve the purpose of flickering users, let many people make quick money and make big money. On the other hand, it is a lot of home appliance manufacturers. In particular, agents have solved the pressure of inventory and transferred the pressure of business pressure, allowing the merchants to circulate in the terminal market and let many authorized dealers continue to suffer.
At present, for home appliance manufacturers, the cold current of the market and the cold winter of consumption are indisputable facts, and not only exist in the market competition in the second half of this year, but will continue to exist for the next 2 or 3 years. This is all household appliances. It is impossible to reverse and change the reality of the industry. Therefore, the more this time, the more large and medium-sized home appliance manufacturers should stabilize their positions and find their own ballast stone. It must not chaos the pace and rhythm of market competition, and can not disrupt the terminal market. The mind and mentality of the competitor.
In the end, all home appliance manufacturers, no matter how the external environment changes, how do competitors soar, must clearly define their own business goals and competitive means, quickly find their own 'ballast stone', that is, what methods and means, what? Such technologies and products participate in the ever-changing market competition and ultimately win the trust of customers and users!