This year, Intel continued the cooperation with ChinaJoy in 2017, and directly named the entire 'Intel Theme Pavilion' with the brand to create 12,000 square meters of ChinaJoy's widest surface platform, and strive to bring together players and esports enthusiasts with the eco-partners. The most hearty and refreshing experience.
In the theme pavilion, Intel not only cooperated with Hewlett-Packard, Lenovo, Gigabyte, and Razer four OEMs, and exhibited the latest high-performance desktops and laptops equipped with Intel Core i7 and i9 processors at their respective booths. AR, VR top gaming equipment is brought to the scene, allowing players not only to 'satisfy', but also to experience the extraordinary experience of the Core processor combined with the latest cool technology.
On ChinaJoy2018, the biggest highlight in the 'Intel Theme Pavilion' is Intel's cooperation with multi-party partners to discuss the 'news conference room' of the gaming esports industry. This is the first time that Intel has been in China for all its aspects. The ecological layout of the game e-sports industry.
At the event, as the owner of the news conference room, Dr. Wang Rui, vice president of Intel Marketing Group and general manager of Intel China, invited the guests from the game industry ecosystem and the 8 guests of ChinaJoy Organizing Committee to conduct in-depth dialogue. Hardware, software, e-sports contractors, e-sports players, e-sports live platforms, industry exhibitions, etc., interpret how industrial partners work together to innovate and move forward.
Dr. Wang Rui, Vice President of Intel Marketing Group and General Manager of Intel China, said with full confidence and said: 'We know that the prosperity and development of games and e-sports industry cannot be separated from the promotion and support of partners in the industry chain. Intel will work with all parties to continuously explore the possibilities of future e-sports through continuous innovation, and strengthen Intel's leadership in the field of technology and gaming esports. At the same time, Intel will work with partners to promote cultural creativity. Industry innovation, and contribute to the healthy and orderly development of Chinese games and the e-sports industry.'
In the gaming and e-sports industry, Intel has been making forward-looking eco-layouts for many years. In the past two years, the e-sports industry has flourished. The IDC report pointed out that in 2017, China’s game industry sales reached 2004 billion, and PC gamers reached 1.7. Today, at the product level, at the event level and at the ecological level with industry partners, Intel has always provided strong computing power to promote industrial development and plays an indispensable role in the industry.
Product level - from simple low-resolution games in the past to 4K games, to VR/AR games, to AI games, as the game continues to evolve, the e-sports industry is increasingly demanding game hardware performance. In-depth cooperation between Intel and OEM industry partners, while improving computing power, according to the different needs of game enthusiasts, continue to develop and innovate in hardware products, launch different forms of game PCs, and provide players with more unique and cool games. Experience, providing room for improvement and more possibilities for the development of game technology.
If you want to run smoothly and stably, in addition to powerful hardware products, you need a lot of analysis and optimization at the software level. Intel Power Software product development, providing strong support for game ecosystem software, and strive to maximize hardware performance. For this reason, Intel has set up a game software team to develop the performance library or SDK, so that game developers can conveniently optimize the CPU or other hardware features, and provide the software team to be responsible for developing performance analysis software for developers. Can clearly understand the bottleneck of their own programs. At the same time, Intel established the Developer Relations Department, providing full-time engineers to the game behind the scenes, program optimization with game developers, providing direct technical support for face-to-face, ensuring faster and more stable games. , run better.
At the event level - Intel has continued to contribute to world-class exciting events for more than a decade. Intel co-founded the first global-scale e-sports elite tournament in 2006 with ESL, the Intel Extreme Master (IEM). As the longest professional game competition in the world, IEM has a history of more than ten years. It is the world's top player in a variety of e-sports games. It is regarded as the most prestigious e-sports competition in the world. At the same time, as the International Olympic Committee The global TOP partner, with the support of the International Olympic Committee, will bring the Intel Extreme Masters Cup Pyeongchang E-Sports Championship to Pyeongchang, South Korea on the eve of the Winter Olympics in February this year, so that more human body will be the charm of e-sports. In China, Intel has hosted the Intel Master Challenger (IMC) for two consecutive years. This national quasi-professional professional e-sports event, adhering to the world's top professional event IEM professional, fair competition spirit, aims to Excavating players with quasi-professional standards among national players to create a high-profile battle stage. In addition, English
Eco-cooperation level - Intel and other partners in the eco-chain will bring more perfect e-sports experience to players from online and offline channels. Online channels, Intel's large-scale live game platform, live IMC events, let E-sports enthusiasts who can't come to the game site can experience the charm of e-sports in real time. At the same time, Intel cooperates with major e-commerce companies to provide players with excellent channels for purchasing Intel game products. During the operation of Internet cafes and upgrades, Intel It also plays an important role, not only through the Core series processor, but also provides stable and reliable hardware support, allowing players to experience the hardware upgrade pleasure earlier, more directly and at lower cost, and through the establishment of strategic partnerships. Cooperation to create a perfect game player experience, and promote the overall transformation and upgrading of the Internet cafe industry.
'In the theme hall of ChinaJoy 12,000 square meters, the multi-party partners of Intel's polymerization industry chain will fully demonstrate the cutting-edge achievements of the industry development and the future trend in a three-dimensional form, so that the public can more intuitively experience Intel's in the game, the e-sports industry ecological chain. Leadership. 'ChinaJoy Organizing Committee Secretary Han Zhihai participated in the reception room and affirmed Intel, 'Intel as ChinaJoy's top partner, has been working with ChinaJoy for many years to help China's digital interactive entertainment industry innovation and promote The development of cultural and creative industries. '
Intel and Tmall sign MOU in ChinaJoy2018
In ChinaJoy in 2018, Intel also signed MOU as a partner with Tmall for the third consecutive year. Ms. Zhang Yizhen, Vice President of Marketing Group of Intel Corporation, and General Manager of China Marketing Department, said: 'This year is Intel and Tmall Super Brand Day consecutive In the third year of cooperation, the two parties signed the Intel-Tmall 2020 Multiplier Program to jointly create customized products for users and contribute to the development of China's e-sports business. 'Tian Qing, General Manager of 3C Digital, Tmall Consumer Electronics Division : 'Tmall hopes to accelerate the development of e-sports through this 'Smart E-sports' theme event, and also provide a platform for e-sports enthusiasts to learn and collaborate. Tmall and Intel will continue to deepen the cooperation relationship between the two parties. Life is a cat, smart e-sports have to go to the cat. '